As one of the most popular and visited websites in the world, with over 2 billion logged-in users visiting the platform each month, creating video ads to be shown on YouTube is an option for promoting your product and expanding brand awareness.
Another one of the benefits of advertising on YouTube is the ability to target your ads to specific audiences, based on factors such as age, gender, location, and interests. This allows you to reach people who are most likely to be interested in your product or service.
However, despite this potentially huge audience, it is important to create an engaging, high-quality ad that clearly communicates the value of your product or service to the viewer. The first five seconds of the video are especially crucial, in which the viewer must be pulled in to watch the rest of the ad or else they’ll simply skip it to get to their intended video. Also, depending on the format in which you choose to showcase your video, it would also be helpful to not have the ad be too reliant on sound as it might play on mute by default. Overall, YouTube advertising can be a powerful tool for businesses to promote their brand and drive sales.
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
YouTube Ad Video References from Around Singapore
Please Note: Some videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Sportswear & Sports Equipment YouTube Ad
This Decathlon advertisement, targeting those on school holiday, promotes and encourages their target audience to spend their holidays doing sports and other outdoor activities by showing other children performing similar activities in a rather dramatic fashion.
The fast-paced editing and use of seamless transitions to change from one location and activity to another creates a sense of excitement for the viewer, showcases the children’s skills and adventures, while also highlighting the various sports equipment and products available at Decathlon.
Transportation YouTube Ad
Grab tells a heartwarming story of a mother whose son has to work two jobs and for long hours, sometimes In rainy conditions, to support their family. It also shows all the various benefits of working with Grab, including the cover for critical illness and the scholarships and bursaries provided, which helps the mother with the issues she mentions in the video.
From the beginning, the mother telling the story about her son creates a personal connection with the viewer, helping to make the commercial more relatable, especially to those who are suffering from a similar situation to the son. The use of different lighting techniques to create a cinematic look and feel, as well as the sad piano music that builds up slowly, creating a sense of anticipation and emotion, complement the storytelling and contribute to the emotional impact of the video.
The advertisement aims to create awareness among those suffering from similar problems as the mother and that Grab can provide various complementary packages to help them and their families if they work for them. It also highlights their reliability as a company to the general public, showing that they care for their workers which helps with their public image.
Halloween Horror Night Ad
Much like an actual horror film, the commercial for the 9th Halloween Horror Night at Universal Singapore uses various techniques to create an eerie and suspenseful atmosphere to grab viewers’ interest and give them a taste of what to expect for the event.
The lighting in particular, sets the tone for the entire video and the event itself, with its use of dim, lowkey lighting, and colored lights adding to the horror and suspense of the video. The editing is another stand out of the video, using jump cuts and TV static transitions that add to the horror nature of the video and not making it look out of place or jarring.
Come to Singapore Ad
Made as part of an attempt to draw tourists back to Singapore after the pandemic, this commercial showcases all the various places to go and things to do while in Singapore as well as answer the common question of what Singapore truly is and what it has to offer.
The video utilizes a combination of fast-paced editing, which creates a sense of energy and excitement for the viewer, and various different types of movement shots (i.e aerial, dolly, panning, etc.) to emphasize the large scale of the some of the locations, adding a sense of wonder and size to the places, and transit from one place to another seamlessly, which also helps to keep the viewer engaged.
The various techniques used in the advertisement help create a simple yet informative promotional video that helps make Singapore a potentially memorable destination.
YouTube Ad Video References from Around the World
Please Note: Some videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Deodorant YouTube Ad
This commercial, advertising a body wash, involves a man delivering a series of monologues at a fast pace explaining to the viewer why they should use their product with exaggerated visuals to match the equally exaggerated claims of the video, all done in a single take.
What makes this Old Spice commercial such an engaging advertisement is its use of fast-paced editing, featuring a series of rapid-fire cuts that jump from scene to scene which helps to keep viewers engaged, and clever transition effects that help to tie the different scenes together, such as when the camera zooms in on the actor when he is on a boat and zooms out later to show him at a different location, creating a seamless transition between the two. Another highlight of the commercial is its use of humor, with the above-mentioned over-the-top effects and in general making fun of the stereotypical idea of what it means to be a “man.”
Overall, the creative techniques used in the video result in an alluring and memorable advertisement that makes people talk about, share and no doubt interested in the product they are selling.
Sporting Camera YouTube Ad
GoPro would often utilize real videos of people performing their jobs or other activities while using their cameras as commercials for their products, and for their ‘Be a Hero’ marketing campaign, they used actual footage of a firefighter rescuing a kitten from a house fire.
Like many official GoPro videos, it is from a first person perspective. This point of view helps to create a sense of immersion for the viewer, making them feel like they are experiencing the rescue firsthand. The video also features several slow-motion shots, which helps to emphasize the drama and creates a sense of tension and anticipation, as the viewer waits to see whether the fireman will be able to rescue the kitten. The emotional music that plays after the fireman finds the kitten also makes the video engaging as it creates a sense of connection between the viewer and the fireman, and heightens the emotional impact of the commercial.
The advertisement overall is an uplifting story that pulls at the heartstrings of the viewer and while the GoPro product itself is never advertised in the video, the viewer will likely associate it with the video anytime they remember or bring it up.
Smartphone Commercial with Humour
The video’s concept of mocking Apple and the iPhone X is the kind of thing that generates a lot of attention and buzz on social media. It also allows Samsung to differentiate itself from Apple while simultaneously showcasing the strengths of its own product. The video’s story starting from 2007, the year the first IPhone was released, and ending at the present helps to highlight the IPhones lack of features and lower functionality compared to the Galaxy phones throughout the years.
By highlighting the various qualities of the Samsung Galaxy phones and contrasting them with the iPhones limitations, the ad promotes the value of the Galaxy phones and informs the audience that they will always be one step ahead of Apple in terms of innovation for their phones.
Food Delivery Business Video
This first thing that will likely catch people’s attention in regards to the commercial is the use of a stop-motion style of filmmaking and having various different foods as office workers, which itself is a play on the slogan “Food that works for you” shown at the end of the video, making the video stand out and more likely to be engaging.
The high key lighting and multiple close-up shots of the food throughout the video also helps to highlight the details and textures of the dishes. This approach helps to make the food look even more delicious and enticing to the viewer.
Conclusion
In summary, creating a YouTube ad requires not only a strong understanding of your target audience but also a strong call to action or hook that will get them to watch your video (i.e. rescuing a kitten from a house, taking jabs at your competitor, etc.).
The ad also has to communicate the value of your product or service so that the viewer takes action, whether that’s visiting your website, making a purchase, or subscribing to your channel.
Vivid Snaps Video Production Team
If you’re considering hiring a team to create an advertisement for your business or product, consider us at Vivid Snaps.
We are highly creative and innovative. We believe that a great advertisement should stand out and capture people’s attention. Our team is full of creative thinkers who are always looking for new and innovative ways to tell a story and get a message across. We will work closely with you to understand your business and your target audience, and will develop a unique and effective concept for your ad campaign.
Secondly, we are reliable and dedicated. We understand that creating an advertisement is a significant investment for your business, and we will work tirelessly to ensure that your ad is a success, be there for you every step of the way, from the initial concept phase to the final execution and beyond and will make sure that your ad is delivered on time and meets your expectations.
Overall, our team is a top choice for creating an advertisement for your business. With our experience, creativity, and dedication, we are confident that we can help you create an ad campaign that effectively promotes your brand and drives results.
For a profile of our team, visit About us to learn more.
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