No matter the number of subjects, how long the commitment, or whether they got a private instructor – most students grew up attending tuition at some point in their lives. From preschool all the way up to JC levels, it’s safe to say that tuition services are in high demand.
But with so many of such services throughout Singapore, tuition centres and private tutors need a way to stand out from the rest. What makes you different, or better? How do you show parents and students that you are a trusted solution?
Video production is a surefire way of marketing your services. With the presence of social media, you already have platforms with millions of potential customers at your disposal. Not only that, video can also serve as a teaching aid to supplement or even replace traditional classroom lessons, allowing students to review the material covered in class at their own pace and time.
In this article, we’ll be taking a closer look at the various types of videos you can do to promote your tuition services (or use them as a learning platform for your students).
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
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Our office houses a small green screen studio, suitable for filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
Tuition Centre Video References from Around Singapore
Please Note: Some videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Tuition Students Commercial Video
A commercial disguised as an interview? Now that’s an interesting combination! This video does it in a fun way by starting off with ‘interviews’ and later cutting back and forth to the usual commercial-style b-rolls. The transitions from interview to b-roll are smooth with its use of match cuts and audio editing. The scripted interview itself asks the parents for their child’s grades, before flipping the question and asking the students how they would grade their parents instead. Well-done technical methods aside (I would love to go on, but I don’t want this to get too long), the commercial focuses on sending across the message that ‘some lessons in life only parents can teach’ and the tuition centre will help them make time for those. It’s a subtle way of convincing parents that they can trust the centre with their children, ultimately leading them to sign their children up for their tuition programmes.
Tuition Centre Interview Video
This video starts with back-to-back shots of the tuition centre’s aspiring students before cutting to the b-rolls and interviews. Voiceover narration helps to maintain the flow of the video as students are asked about their experience learning at the tuition centre. The interview usually starts with talk about bad grades and how the centre has helped them improve exponentially. Think of it as a ‘review’ video of the tuition centre by the students they’ve helped. The video ends with, again, back-to-back shots of the students but this time, we see them holding up the grades they’re now getting for school, which is a nice way to link back to the start.
‘Day in the Life’ of a Tuition Teacher Video
‘Day in the Life’ videos are basically vlogs of someone’s day-to-day activities. They can be as short as 30 seconds (suitable for platforms like TikTok, where most youths are on these days) or 15-20 minutes long (these are often a part of a YouTube video series). Most of these vlogs have an aesthetic feel to them, and more often than not use lofi music. This particular video uses day-in-the-life video elements in its voiceover and choice of music to show viewers what the learning environment is like at the tuition centre through the lens of one of their tutors.
Tuition Centre Tour Video
One of the factors that contribute to effective studying is a conducive learning environment. Students love flocking towards study areas that are bright, comfortable and aesthetically pleasing to the eye. Which is why a video tour of a well-established tuition centre attracts potential students to sign up for your tutoring programmes. Though be warned, this type of video only really works if you’ve got a nice facility to flex! Not unlike this casual tour by TEAM TITAN of their newly renovated tuition centre, where the host highlights exciting bits about the amenities provided and viewers get an up-and-close look at the facility itself.
Tuition Centre Short Film
This short film is a wholesome, beautifully shot story where a tutor teaches her young students about resilience. Filming a story with a good value or message is a great way to show that here in this centre, you don’t just teach academics, but moral values and principles of life as well.
Tuition Student Interview Video
This is an example of a typical interview of a student on his experiences learning at his tuition centre, mixed with the occasional b-roll footage. When questioned and edited right (like this video), you can use a student’s ‘review’ to list out the benefits of signing up for your tuition services as opposed to narrating it out in a voiceover. Interviews are honest and authentic, which makes viewers more likely to trust your services.
Tuition Graduates Interview Video
Ever watched one of those ‘Can Ask Meh?’ OGS interviews before? If you have, why not make an OGS-style interview like the video above? For those of you who don’t know, OGS (Our Grandfather Story) has a segment where interviews are set in the studio with a plain background. Interviewees usually answer questions given to them via cue cards. They’re often also paired up to provide more honest and casual interactions and reactions between the interviewees. These types of interviews are simple and straightforward to shoot and edit (you just have to find the right questions and the right people to ask!). The Learning Lab produced one such interview video where their graduates share not just their personal tips for O-Level, but also how the tuition centre has helped them in their journey and preparation for it. It’s relatable and, at the same time, a way to subtly market their services.
Tuition Centre Video References from Around the World
Please Note: Some videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Tuition Centre Interview Video
Despite the video being six years old, this video is a good example of how to combine b-rolls and interviews to make a persuasive case for why parents should send their children to their tuition centre. Having a combination of testimonials from not just students but instructors and parents of students as well help to provide different perspectives on the situation.
Tuition Centre Interview Video
This interview is similar to the one above, but what makes it stand out is the way it uses way more interview soundbites that are weaved together to form a story. The shorter soundbites also make for a faster paced video, which helps to keep the viewer’s attention (in spite of its longer overall length).
Conclusion
Videos are an engaging and interactive way for tuition centres to connect with potential students and their parents, while also building trust and credibility. They can showcase the tuition centre’s facilities, teaching methodologies, and student testimonials, giving the viewers a better understanding of what the tuition centre offers. This helps parents and students to gain confidence in the tuition centre’s ability to deliver quality education.
Vivid Snaps Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
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