Video Production for Social Media Platforms

Crafting corporate videos for the right social media platforms is crucial to companies and organisations who aim to reach a specific target audience. With the right form of content and proper marketing, fully utilising what each platform has to offer, you can thrive from video production for the various social media platforms.

Read on to find out what these social media platforms are and how you can maximise each platform to enable your company or organisation to reach out to your desired audience.

What is Corporate Video Production?

Corporate video production is an essential to companies and organisations who seek to reach a large or targetted audience, usually to market a product, service or brand. Corporate videos are usually no longer than 8 minutes and are best paired with social media marketing to gain higher online traction.

Corporate videos are also commonly used as content for companies to reach out to potential consumers through social media. Companies and brands are often brainstorming new ideas and coming up with creative concepts to lure consumers in, through catching their attention on social media.

Corporate video production umbrellas a whole category of video production, each type of video production comes with a specific agenda and purpose. Find out more about corporate videos in our previous articles.

Why Social Media Platforms are the Best Platform to Market Corporate Videos

Social media platforms offer a wide variety of ways to productively market any form of content especially video content. Every social media platform offers a range of tools which assists the creator to successfully market their content on the platform.

Social media platforms also give the users insights to their content and followers, which helps the creators to narrow down the specific content type they should continue to upload. Many companies and businesses have been coming up with new concepts and ideas to attract more potential consumers to follow their pages. In the social media world, a follow might lead to a potential purchase.

Social media videos that are produced with a corporate videographer and editor often gain higher traction. Having your social media videos filmed and edited by professionals ensure that you leave your consumers the most formal and positive impression.

7 Types of Social Media Platforms for Corporate Video Marketing

Find out more about the workflow of corporate social media videos for marketing from our previous article.

Different social media platforms serve different purposes and agendas. Read on to find out more about each platform and which is most suited for the video content type you are considering.

1) Facebook

• Main Function: Social Media and Lifestyle
• Number of Users: 2.6 Billion
• Device Accessibility: Mobile & Desktop
• Usability for Businesses: Facebook for Business
• Video Dimension Flexibility: Landscape and portrait both available. Recommended dimensions are 1280 X 720.

Facebook is the largest social media platform in the world, with more than 2 billion active users in the first half of 2020. Facebook is one of the best platforms to share and market corporate video content. Facebook for business has many useful functions for businesses to thrive on its platform. An alternative to raw impressions is Facebook Ads, where companies and businesses can share advertisement space on the platform.

2) Instagram

• Main Function: Social Media and Lifestyle
• Number of Users: 1.4 Billion
• Device Accessibility: Mobile & Desktop
• Usability for Businesses: Instagram Business
• Video Dimension Flexibility: Portrait videos are recommended (4:5) Landscape videos are available, as well. Recommend dimensions are 864 X 1080.

Instagram is a leading social media platform in terms of photo and video sharing, with more than 1 billion active users in the first half of 2020. Instagram is known for its business account function, where any user can sign up for a business account for free and use its marketing tools to get more engagement and impressions on the platform. Video sharing has risen in popularity over Instagram, with the initiation of IGTV, where videos of more than 1 minute in length can be shared on the platform.

3) Twitter

• Main Function: Microblogging and News Sharing
• Number of Users: 330 Million
• Device Accessibility: Mobile & Desktop
• Usability for Businesses: Twitter for Business
• Video Dimension Flexibility: Landscape and portrait both available. Recommended dimensions are 1280 X 720.

Twitter is a popular platform for microblogging and news sharing. Many celebrities and companies use Twitter as a form of announcement sharing and soft launching of new products and services. With its ability to share texts only, photos and videos, Twitter is a great platform for businesses to gain a following and share announcements with their consumers.

4) YouTube

• Main Function: Video Sharing
• Number of Users: 2.4 Billion
• Device Accessibility: Mobile & Desktop
• Usability for Businesses: Marketing with YouTube Ads
• Video Dimension Flexibility: Landscape videos are recommended. Portrait videos are available as well. Minimum dimensions are 426 X 240 and maximum dimensions are 3840 X 2160.

YouTube is the leading video sharing platform in the world, with more than 2 billion active users in the first half of 2020. YouTube has been around for the past 15 years and has been an essential video content sharing platform for many business and companies. With YouTube’s flexibility in terms of video dimensions and sizes, many corporate videos are uploading to the platform daily for video sharing. YouTube Ads are also available to companies and businesses to share advertisements on the platform for a price.

5) LinkedIn

• Main Function: Corporate Social Networking
• Number of Users: 575 Million
• Device Accessibility: Mobile & Desktop
• Usability for Businesses: LinkedIn for Business
• Video Dimension Flexibility: Landscape and portrait available. Recommended dimensions are 1280 X 720.

LinkedIn is a popular social networking platforms in the corporate world. Many job seekers and companies use the platform to get in touch with each other through the tools and function of the platform. Corporate content is widely shared on LinkedIn as a form of corporate networking. LinkedIn is the most appropriate platform for corporate video sharing.

6) Snapchat

• Main Function: Photo Messaging App
• Number of Users: 300 Million
• Device Accessibility: Mobile
• Usability for Businesses: Snapchat Ads for Business
• Video Dimension Flexibility: Portrait videos only. Recommended dimensions are 1080 X 1920.

Snapchat is a photo messaging app that is widely used instant photo messages. The concept of sending photo messages that had time limits on them was introduced in 2011 and took the world by storm. Today, Snapchat has more than 300 million users and is widely used by brands and companies as a platform for social media marketing. Snapchat however, is only available as a mobile app.

7) TikTok

• Main Function: Video and Content Social Media
• Number of Users: 800 Million
• Device Accessibility: Mobile
• Usability for Businesses: TikTok for Business
• Video Dimension Flexibility: Portrait videos only. Recommended dimensions are 1080 X 1920.

TikTok is the latest trending social media with more than 800 million active users in 2020. The video content platform is unique for its music-related videos and has become a target of interest for many businesses and companies for marketing.

Engage a Professional to Produce a Corporate Video for Your Desired Social Media Platform

We hope this article has been insightful for you on the different social media platforms where you can market your corporate videos. If you would like to produce your own corporate social media videos professionally, you can get in touch with our project coordinators.