Video Marketing in Signapore is far more than a tool solely for selling products and services. In today’s dynamic landscape, brands and organizations harness the potential of video marketing to facilitate multifaceted communication strategies.
Video marketing is a powerful medium for an array of purposes, including employer branding and recruitment initiatives. By seamlessly integrating videos into these strategies, brands can artfully convey their ethos, values, and corporate culture to potential candidates and fostering a deeper connection.
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
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The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Video Marketing Singapore – Production Workflow
The production workflow for your marketing video production generally falls into these distinct stages.
Pre-production
The pre-production phase lays the foundation for a successful video marketing campaign. This is where the concept takes shape and objectives are defined. We can also support in scriptwriting and storyboarding to guide the direction of the video. We will scout for locations, procure props, and plan the shoot schedule to ensure a smooth filming process.
Filming
The filming phase transforms concepts into visuals. Our videographers, directors, and production crews collaborate to bring the script and storyboard to life. Selection of camera angles, lighting, and taking care of audio to ensure shots can deliver its intended message.
Post-production
Raw footage is reviewed, selected, and edited to realise your vision. Video editors will integrate shots, add effects, enhance audio, and create an appropriate flow. Music and graphics can be incorporated to amplify the video’s impact. This phase also involves color correction and grading to ensure visual consistency and evoke the desired emotions.
Types of Marketing Videos We Produce
Our passion and expertise lies in helping organisations tell their stories, and telling it in a way that is meaningful to the audience. We have helped many brands and organisation fine-tune their story and execute their video production effectively. We share some of our proudest work and how we accomplished them with our clients.
Food Retail Video Marketing (Nasi Lemak)
For the National Day 2023, we supported a prominent local food retail brand – Crave to produce a National Day video. Through the story of a little boy growing up, Crave celebrated national day by showcasing the way that food brings people together.
Our team specialise in helping our clients and brands to craft stories that make your video marketing meaningful. We develop stories that speaks to the hearts of your audience.
University Video Marketing
Director/Writer: Jackson Ho | Producer: Faris Kamis | Director of Photography: Melvin Mak | Gaffer: Alden Thng | Grip/Camera Assist: Felicia Liu, Zhi Yanlin | Sound: Eugene Ng | Production Assistants: Calista Kit, Chloe Tng | Makeup Artist: E-van Yeung | Editor: Jackson Ho
We are honored for opportunities to work with clients who believe in the same mission as we do: making video marketing meaningful. In this corporate video, our client partnered closely with us to cast real alumni in the corporate video. This lent to the video’s authenticity and helped to connect with viewers on a personal level.
The video is a great example of how to make an university corporate video meaningful. By casting real alumni, the video was able to tell the story of the company in a way that was authentic and relatable. This made the video more engaging and memorable for viewers, and it helped to build trust and credibility for the university.
Music Video for Marketing
There is something inherently evocative when it comes to producing a music video for video marketing. Music possesses a unique ability to transcend linguistic and cultural barriers, speaking directly to the soul and invoking a multitude of emotions.
When harmoniously synchronised with visuals, music enhances the narrative and acts as a driving force that guides viewers through the intended journey. This synergy between visuals and auditory elements establishes a captivating rhythm that lingers long after the video ends, making a music video an exceptional vehicle for eliciting reactions, and leaving an possibly lasting impression on the minds and hearts of viewers.
Video Marketing in Car Launch
For the launch of a much anticipated SUV in Singapore, we supported our creative agency with the production of a launch video showcasing the features of the popular SUV. The video was a high-quality production that featured stunning visuals and engaging narration. It was a great way to introduce the new SUV to potential buyers and generate excitement for its launch.
Video Marketing in Financial Product
With the power of storytelling combined with the cinematic allure of a short film, it becomes a compelling tool to convey the impact of a suitable insurance policy. One striking example is the transformational tale of a family navigating the challenges of blindness, where insurance emerges as a guiding light in their journey.
Through a cinematic approach, the video immerses the audience in the family’s emotions, trials, and triumphs. The format captures the subtleties of human experiences, fostering empathy and resonance.
As the story unfolds, the audience witnesses firsthand how insurance not only provides financial security but also becomes an embodiment of hope and support during the family’s darkest moments. The format of a short film amplifies the client’s narratives to forge connections and trust, underscoring the pivotal role that insurance plays in safeguarding dreams, aspirations, and well-being.
Video Marketing for Association in Singapore
In this collaboration with our esteemed client, we embarked on a journey to spotlight the impactful work and transformative programs orchestrated by the Singapore Association for the Deaf.
Through our lens, we illuminated the initiatives aimed at benefiting their students, shedding light of these invaluable endeavours. By weaving interviews with parents into the narrative, we not only showcased the tangible outcomes of the programs but also lent a heartfelt perspective on the profound impact they have on families.
Video Marketing in Community
Our Scope: Conceptualisation, Storyboard, Filming, Post-production
Director: Jackson Ho | Producer: Ledon Lim | Cinematographer: Melvin Mak | Video Editor: Gwendolyn Koh | Crew: Felicia Liu, Amirah Azman, Le Xuan, Charli Chan
Community centres or community clubs serve as public gathering places for community members to engage in group activities, receive social support, obtain public information, and achieve other objectives. Recently, we collaborated with Kaki Bukit CC to produce a video for their 40th anniversary celebration.
We were cognisant that the video would be presented in front of a vast audience of residents, so we aimed to create a touching and sentimental video that would elicit feelings of nostalgia and a sense of belonging. To accomplish this, we devised the concept of a physical memory lane where interviewees could stroll through and reminisce about the old photographs showcased.
To obtain a comprehensive perspective and representation of Kaki Bukit, we conducted interviews with individuals from diverse backgrounds, including grassroots leaders, hawkers, and even ministers. Additionally, the video is peppered with numerous B-rolls and photographs that capture the essence of the Kaki Bukit community’s livelihood over the years.
Video Marketing in Biotech (KOL & Testimonial)
A series of videos spotlighting the insights of industry experts, we work in partnership with the creative agency and their esteemed client to curate a collection of videos featuring industry experts.
This encompassed the creation of both product-centric scenes and opinions of industry leaders, allowing us to glimpses into the intricate processes that define the brand. By intertwining the authoritative voices of industry experts with the very essence of our client’s products and methodologies, these videos serve as a testament to the brand’s credibility.
This video nature serves to inspire the viewer and helping the brand establish a strong position within the industry.
Video Marketing in Logistics (Fireside Chat)
In an endeavour to unveil the dynamic strides in their innovation journey and illuminate their future trajectory, our logistics brand client took to the format of fireside chat video series. This strategic choice emerges as an apt platform to foster genuine and insightful conversations, bridging the gap between the organisation’s leadership and its valued stakeholders.
Through this series, the management and key appointment holders engage in candid discussions that offer an unfiltered glimpse into the brand’s innovation initiatives and their aspirations for the future. By opting for a fireside chat format, the videos exude an air of authenticity and warmth, creating an atmosphere akin to an intimate conversation around a proverbial fireside.
This invites a deeper level of engagement and humanises the brand’s vision, making it accessible and relatable to both internal and external stakeholders. By showcasing the voices of the team members steering the organisation, this fireside chat video marketing series crafts a narrative that extends beyond traditional marketing for a deep understanding of the brand’s unwavering commitment to innovation and progress.
Video Marketing in Recruitment (Employer Branding)
We support our corporate clients in their Recruitment Video Marketing also referred to as Employer Branding Video. Video marketing is an effective way to attract and engage potential candidates. By giving potential candidates a glimpse of what your workplace is like, you can help them to see the rewarding experience in working with your organisation.
Usually, our client would provide the seed of the idea, and our team would develop it further. We would work closely with the client to understand their needs and goals, and then we would brainstorm ideas and concepts that would meet those needs. We would then create a plan for the video, then followed by production.
Video Marketing with True Story
We had the pleasure to work with our client in executing this beautiful video, sharing the true story of a patient who benefited from the coverage of an appropriate insurance policy. Genuine stories automatically lend authenticity to the video, which can help to connect with viewers on a personal level and make them more likely to remember the message.
Video Marketing for Lawyers (Me-in-a-minute)
An interview video of “me-in-a-minute” is a short video where a person introduces themselves and shares their story. This type of video can be a great way to help with video marketing in a few ways.
An interview video like this can help to humanise your brand and can lead to increased trust and loyalty. When you interviewee in the video is knowledgeable and passionate about their product or service, audience are more likely to believe in what the brand has to offer.
A one-minute interview video is an efficient approach to connect with your audience and build trust, especially in the knowledge field.
Video Marketing in eCommerce & Product
The persuasive potential of videos is indispensable in today’s e-commerce product sales. With the ability to convey more than images, videos offer customers a deeper understanding of your product.
From demonstrating functionality and use cases to offering visual context in terms of size, texture, and performance, videos provide a comprehensive sensory experience that empowers customers to make informed decisions.
Video helps to instil a higher level of confidence, ultimately paving the way for more conversions. In the e-commerce landscape, where virtual interactions replace physical touch, videos is a powerful tool to bridge the gap of connection and trust that translates into higher conversions.
Vivid Media Video Marketing Production Singapore
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Creative video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
Video Marketing Singapore FAQs
We provide some quick answers to common questions below.
Do you produce videos for YouTube Ads?
Yes, most of the marketing videos we produce for our corporate clients are suitable for YouTube ads.
Do you do TikTok marketing videos?
Some of the works we produced are repurposed for vertical video format. We can produce marketing videos for TikTok and Instagram Reels.
Should I use video marketing for my business?
The requirements for video marketing differs for every business and varying budget. Some organisations choose to build an in-house video production team in order to produce regular content multiple times a week. While others work with a video production agency for monthly, quarterly or ad-hoc video campaigns.
How much does video marketing cost in Singapore?
Video marketing can refer to a full advertising campaign or the creation of a single video. You can expect the cost of a single well-produced marketing video to cost from $4900 for a moderate requirement.
