Upcycling, you have probably seen this word pop up more times in the past year as compared to the last five years of your life. What does it really mean? How can they really benefit the environment? How can I start? And even more importantly, how can my company play a part in supporting the Upcycling community while inspiring others to do so? Read this article for some references of Upcycling Video Production done by businesses in Singapore and abroad for inspiration.
What is Upcycling?
Upcycling has been a niche topics for many years until recently as the community grows more concern for the environment. Merriam Webster Dictionary simply defines Upcycling as:
To recycle (something) in such a way that the resulting product is of a higher value than the original item : to create an object of greater value from (a discarded object of lesser value).
Upcycle Definition & Meaning, Merriam-Webster
Why Upcycle?
Upcycling benefits the environment in various ways:
It reduces waste in landfills as material are upcycled and given a new lease of life which in turn sets off a chain reaction from the waste industry all through to the manufacturing industry. With the growing interest in upcycling, manufacturers will save money and resources on manufacturing new materials thus reducing the carbon emissions.
Did you know that it take an average of 2700 litres of water to produce the cotton needed for just one t-shirt?
How can I or my company play a part in Upcycling?
Upcycling can be as simple as using a glass bottle as a vase or it could mean letting a fashion designer completely designing old garmets into brand new ones. Point is, everyone has a part to play in Upcycling.
Upcycling has also given companies and orgnisations a chance to collaborate and work with many smaller companies, non-profit organisation, individuals such as artists and designers and much more.
More often than not, your initiatives should be accompanied by an upcycling video production, to communicate your brand values to your audience.
How do I inspire others to start Upcycling?
Great, you/your company are ready to begin your upcycling journey but initiative as such requires a collactive effort to make an impact. How can you I inspire others to begin this Upcycling journey?
Be the change, when you start making efforts towards Upcycling while showcasing it for others to see, you inspire others to do the same. That is why upcycling video production plays a huge role in showcasing your efforts and inspiring others.
Vivid Snaps Video Production Team
Our team work primarily with corporate clients to produce corporate videos for internal & external communications. These include CEO speech video, interview video, office tours, video presentation, remote filming and event video production. We also work with customised requirements, depending on your business objectives.
Our Expertise
- Corporate Video Production
- Virtual Event & Live Streaming
- Event Photography & Videography
- Corporate Photo Shoot
Upon contacting us via email, our project coordinator will discuss with you on your project requirements. Then provide you with a proposed quotation for review and approval. Depending on the complexity of your shoot, pre-production services such as scripting, conceptualisation, storyboard, location sourcing may be required.
We advise a 1-2 weeks lead time for straight-forward video shoots, and 4 weeks lead time for video shoots requiring pre-production services.
Reference Works by Vivid Snaps Video Production Team
Below are some of the works done by our Vivid Snaps Video Production Team. Having worked with many clients to produce videos for their Corporate Social Responsibilty efforts, we have the required skills, knowledge and ideas to help you produce your Upcycling video that will inspire your audience and the community.
This video is real and authentic as it showcases an individual who benefits from a care fund provided by the community centre. Testimonial videos are impactful as it is authentic, featuring a beneficiary who recount his experience.
This family centre event video is a great way of showcasing events as it is filled with human interaction and emotions, the most importing things for a good event video. Events you might want to organise as part of your upcycling initiative might include giving the community a chance to upcycle their own product while teaching them to do so or maybe even a sales fair of upcycled goods with the designers giving speeches about how they upcycled the products.
This behind the scenes video showcasing the whole process from cooking to distibution of food to those in need is a great example of how you can showcase the process of your upcycling initiatives.
In this video, three volunteers from a non-profit organisation were interviewed in a studio setting to talk about their experiences. Take this as a inspiration for showcasing the heroes who championed your upcycling campaign with b-rolls in between to visualise the topics discussed.
Green Screen Filming Studio
For the convenience of our clients, we have a small green screen studio at our office, suitable for video filming with 1 to 3 on-screen subjects. The studio rental is usually offered as a complimentary add-on when you engage our corporate video filming services.
And because our in-house green screen studio is exclusively reserved for our clients, and not available for standalone rental. We can offer high availability, providing you with greater flexibility in filming schedule.
Upcycling Video Production References
As more companies and organisations start making efforts to Upcycle, more companies began showcasing their talents and collaboration with videos. Below are some of the good examples we have found online.
For clarification, the below video references are not produced by our team. They are sourced from public web pages.
Food Waste Recycling Video Singapore
With so many things to upcycle, where should you start? Watch as various representatives from different companies and organisations talk how they upcycle food waste into “something of value”. The video also features many other sustainability heroes. With initiatives such as salvaging blemished fruits, food digester machines and community gardens, these are the people behind the community who push for a waste-free society.
Corporate Uniform Upcycling Video Singapore
Most companies have assets that gets discarded after some use such as uniforms and more. In this video, Singapore Post upcycles their employee’s old uniforms into new stylish pieces for sale. This initiative is even more meaningful as they partner with not one, not two but four other organisations supporting them along the way. This commercial style video makes use of text animations instead of voiceovers/talking heads which is a good way to keep the fast and lively pace.
Aeroplane Life Jackets and Seat Belts Upcycling Video Singapore
Talking about company assets that would otherwise be discarded, Singapore Airlines partnered with Tocco Toscano, a luxury accesory shop in Singapore to design this line of accessories that is made from old life jackets and seat belts. Some of the pieces include coasters, bag straps, pouches and bag straps which are available for sale on Tocco Toscano’s online webstore.
Local Fashion Designer Upcycling Video Singapore
Earlier, we talked about featuring the people involved in the upcycling campaign. Watch as Vogue Singapore featuring a local designer who upcycles deadstock Levi’s jeans into a one-of-a-kind dress. Such collaborations are a meaningful way of partnering with local artists and designers as part of your companies initiatives towards a more sustainable future.
Upcycling DIY Tutorial Video by School Students, Singapore
Upcycling is only for those with an experience in design and farm owners, it is for everyone including you and I. This video from the Ministry of Education showcases their students as they create a step-by-step tutorial video on how to upcycle plastic bottles into coin pouches in a studio top-down camera angle.
Local Sustainable Fashion Upcycling Video, Singapore
Singapore Reimagined is taking a step further in supporting the local designers here in Singapore and this upcycling video production is another good way to talk about the importance of upcycling. Experts can be invited to speak about its importance and how it directly benefits the environment.
Technology Brand Upcycling Iniatives Video
Samsung launches a large scale campaign, Samsung Upcycling which makes use of a software update to repurpose your phone for other uses when it gets replaced. This is alongside their many other environmentally friendly initiatives in place as Samsung recognises the need for humans to co-exist with nature and the significant role it plays in this.
As a tech company for all, Samsung made good use of various locations such as offices, living spaces, nature parks and more so more of its audience will better relate to the video. In each scene, Samsung has also made use of product placements that do not take away the attention from the video’s topic but rather, supports it.
DIY Paper Bag Notebook Upcycling Tutorial Video
Many retail and food & beverages shops give out items that are otherwise discarded such as packaging and paper bags. Why not give your customers ideas on how to upcycle these items? In this video, Starbucks shows how its paper bags can be upcycled in to notebooks alongside its series of many top-down studio shots teaching the community how their products can be given a new lease of life.
Hire Us for Your Upcyling Video Production in Singapore
Our video production team consists of videographers, video editors, photographers, designer and coordinators. We pride ourselves in being versatile, actively looking for new ideas to execute your vision.
Upcycling video production is one of the many video works that we provide to our corporate clients. For instance, our videographers can also cover your event and campaigns. Live streaming and virtual events can replace physical event in this time of pandemic.
