As we move into Phase 3 of the Circuit Breaker, now is the time for businesses and tourist attractions to produce tourism videos to encourage domestic tourism amongst Singaporeans.
In fact, Singaporeans aged 18 and above will be receiving their $100 tourism vouchers come December 2020. It is the perfect chance to reach out to Singaporeans looking for new local attractions to visit during this period.
If you are looking to produce a tourism video for your business, here are 4 creative tourism video ideas that you can consider incorporating into your video.
Table of Contents:
- SingapoRediscovers Campaign
- 4 Ideas for Tourism Videos
- Tourism Video Ideas From Overseas
- Engage a Professional to Shoot Your Tourism Video
SingapoRediscovers Campaign
Launched on 23 July this year, this nine-month long campaign was started to promote domestic tourism amongst locals.
You can consider taking this opportunity to register your promotions and deals on the Tourism Information & Services Hub (TIH), the official digital resource platform for businesses to help businesses connect, collaborate and share tourism information & travel software services. This way, other businesses can approach you for potential tie ups and collaborations.
This is where having a professional-quality tourism video to promote your business can help you to give off an outstanding first impression to potential partners on this website. Your partners can also use your video to promote your business to their own audiences, thereby widen your brand visibility and reach.
4 Ideas for Tourism Videos:
1. Show How You Adhere to the Safe Management Measures
According to STB’s audience insights they gathered for the SingapoRediscovers campaign, the number 1 concern Singaporeans have about the Covid-19 situation is catching the virus. Many Singaporeans want to be reassured that your establishment is safe for them to visit.
As such, showcasing how your business adheres to the Safe Management Measures, especially on the steps in place to constantly sanitise and clean the premises, is the most direct and powerful ways of reaching out to Singaporeans.
We would recommend showcasing your business’ Covid-19 preventive measures right at the start of your video to establish the confidence in your brand from the very first point of contact.
2. Suggest Fun Date Ideas for Your Audiences
These lifestyle videos by Sentosa gave audiences ideas on how they could plan an outing at The State of Fun. They gave viewers tips on how to enjoy themselves while still maintaining to the safe distancing rules in place in Phase 2.
Instead of just having 1 video, Sentosa to have 3 videos on this concept to strategically target to 3 different type of audiences – those seeking a day out with friends, those looking for a date and those who wanted to have fun with their family.
We also liked that the videos reassured audiences that one could still have fun in Sentosa while adhering to the social distancing measures.
Each video presented this point in a different manner, catering the tone of its messages to the intended audiences. For the third video, they had more explicit reminders for guests to sanitise their hands and avoid touching common areas like the wax figures at Madam Tussauds to cater to the families with young children.
3. Showcase Your Promotions
If you have a promotion going on, why not use your tourism video to announce it to your audiences?
A video is a great medium to emotionally connect with your audiences, who could more receptive to taking part in your promotions if presented in a video format.
4. Introduce New Places to Visit
Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference. – Robert Frost
Singapore might be the Little Red Dot, but there are bound to be several lesser-known places that Singaporeans can take this chance to explore. Nparks took this opportunity to give Singaporeans a tour of various green spaces in Singapore, from neighbourhood parks to nurseries and farms.
In this video introducing Lakeside Garden, Nparks used arial videography technique to give audiences a general overview to the different areas in the garden.
In contrast, Nparks to give a virtual tour of the Pasir Panjang nursery. By following one of their horticulturists around as he gave an introduction to the nursery, this virtual tour felt like a Youtuber’s personal vlog. This style of video made the whole experience very engaging and personal for the viewers, as if we were on the tour itself.
Tourism Video Ideas From Overseas
Here are how some countries have been shooting their tourism videos during this Covid-19 period to promote domestic tourism.
Tourism Videos Australia
Tourism Australia’s Australia in 8D campaign was a marriage of colour and sound.
This series of immersive videos harnessed the innovative 8D audio technology and takes viewers on a sensory journey of Australia’s unique sights, sounds and textures.
Key attractions around the country were group into themed colours, representing a particular emotion. Places grouped under white, for example, were places associated with peace and tranquility.
To match the theme of peace and tranquility, the shots in this video were generally slow and elegant. Most shots were also of a wide angle to give a sense of space, as if the viewers could take deep breaths and relax after a long day at work.
Having strong, defining themes to promote similar attractions was a great way to package their videos. You could consider doing a video collaboration with other tourist attractions with a similar branding and feel to your business.
Tourism Videos Korea
In Korea, the government has been boosting domestic tourism since August 27. The recent Korea Virtual Tourism Fair 2020 was held in middle October to give the tourism industry another boost.
Since then, Imagine Your Korea, the official tourism brand of the country, has been releasing entertainment-style tourism videos to get Koreans excited about new places they could visit.
These two videos centred around promoting Korea’s cultural heritage that could be found in both the Andong and Gyeongju areas.
This video with travel runner Ahn Jungeun featured key historical monuments as Jungeun and her running mates did a marathon in the Gyeongju area. A drone was used to capture the aerial shots of the group and various monuments, which gave viewers a birds eye view of the entire neighbourhood.
This video brought together alternative pop band LEENALCHI and dance company Ambiguous Dance Company to perform a traditional Korean pansori-style song.
If your tourist attraction is rich in culture and heritage, consider adopting entertainment-style videography techniques like music videos or influencer lifestyle videos to appeal to a younger demographic.
Tourism Videos Malaysia
On 10th June, months after the Movement Control Order had been set in place and restricted inter-state travel, domestic tourism was allowed to resume.
The Cuti-Cuti Malaysia TV Promo Campaign was then rolled out on 26th August to further encourage domestic travel and tourism amongst Malaysians.
Similar to the tourism videos by Nparks, the Cuti-Cuti Malaysia campaign had an emphasis on introducing new places off the beaten track for Malaysians to explore during this Covid-19 period.
Gopeng, a small town in the state of Perak, was being highlighted for the outdoor recreational activities that Malaysians could go out to visit.
We liked that there were various time lapse shots used in the video. These time lapses matched the upbeat pacing of the background video and accentuated the beautiful scenery in Gopeng.
Engage a Professional to Shoot Your Tourism Video
If you are considering to shoot a tourism video, we would recommend engaging a professional videography service provider who can ensure the best results for your video.
At Vivid Snaps, tourism videos are just one of the many types of corporate video production that we offer our clients. Drop us a message today and our project coordinators will get back to you.
