Many Singaporeans were undoubtedly breathing a sigh of relief at returning to a semblance of normalcy after the government announced the easing of several COVID restrictions. With this news, some event organisers in Singapore might be wondering if live streaming remains viable now that businesses no longer have to worry about the capacity limit and safe distancing. And our answer is an emphatic yes!
Live streaming is often used as a replacement for physical events during the past few years. However, its flexibility allows companies to reach out and engage with their customers in various ways, making it a viable strategy post-COVID. And the statistic backs this up. Over 70% of event planners believe hybrid events will continue to be more common in the future.
As the statistic demonstrates, live streaming is more than a novelty. So if your business has yet to adopt a live streaming model, it is time for you to reconsider. Allow us to share why live streaming and hybrid events remain essential for companies in 2022 and beyond!
Reason #1: Live streams generate more engagement than pre-recorded videos
While pre-recorded videos remain an effective method for businesses to showcase their products and services, they are generally more successful for short-form content. So how can companies market their longer-form content in a way that remains engaging for a broad audience to avoid viewers tuning out? The answer is live streaming.
Numerous marketing gurus have espoused the need for businesses to connect with their audience to ensure continued success. However, it is challenging for companies to interact with their customers through a pre-recorded video since everything is scripted beforehand.
Conversely, live streaming helps bring a human touch to digital marketing! With live stream videos, the barriers between you and your customers start to break down. When your audience is watching your brand live, they feel like they are part of the experience.
It does not matter where they are in the world; they can still interact with your brand instantly thanks to the magic of the internet. As a result, they are more likely to engage with your videos. You can also react immediately to their comments. When the interaction goes both ways, your viewers feel more connected to your brand.
Reason #2: Live streaming broadens your audience
When you organise a physical event, you can only squeeze a finite number of participants into your audience. While having a few hundred attendees is nothing to scoff at, why not consider changing it to a hybrid event to draw in a bigger audience? Livestreaming productions can help open the door to a broader audience. Think of the number of viewers who could not attend your event in person. With live streaming, they can now do so from the comfort of their homes.
Furthermore, live streaming can have an exciting snowball effect. Remember how we talked about engaging your audience earlier? Now that your audience can interact directly with your brand, they are more likely to engage with you and share your stream. When this happens, your live stream pops up on other people’s feeds, enticing them to join your hybrid event. As the process continues, your reach expands!
Reason #3: Live streaming is an affordable & efficient way to deliver your message effectively
With the right professional production setup, livestreaming allows your business to reach to the intended audience without having to overinvest. Unlike hosting your event at a physical space, which requires additional cost for rental, catering, etc. Livestreaming allows your business to spend on what is necessary while achieving the intended outcome.
Livestreaming also offers great value for money, the live session can be recorded and repurpose for meaningful use. The live session can be edited into short-form content for social media posts or training materials to boost your company portfolio. This stretches your marketing dollar further while maintaining engagement with you audience, ultimately helping your company to minimise cost while optimising the potential outcome.
Reason #4: Live streaming provides analytics for future planning
Livestreams not only allow your company to connect with your audience in real-time, they also give your company valuable analytics insights to improve and plan better for the future. With these insights, you can understand your consumers more deeply, add extra value to their experience, and stay one step ahead of the competition. This helps your business refine its strategies and align your objectives more effectively, so your company can keep growing and meeting industry demands.
Reason #5: Live streaming is the best of both worlds
Not every aspect of your live stream content has to be live. In fact, you can have a combination of pre-recorded and live content for your hybrid events. For example, if you are hosting an awards ceremony, you can have the awards presentation footage filmed beforehand. In-between these prerecorded footages, you can have live segments and interactions to keep audiences engaged and the virtual event interesting.
This way, you can have the best of both worlds. You can keep the event small-scale to reduce costs and minimise the spread of COVID-19 while maintaining the personalised interactions more commonly found in physical events.
If you have yet to try live streaming, you might be missing a trick. It is an extremely useful tool for delivering content and engaging with your audience. But before you jump headfirst into live streaming, it is best to identify a reliable video production company in Singapore that can assist you with your live videos.
At Vivid Snaps, we provide a multitude of live streaming services tailored exclusively to our clients’ requirements, including hybrid event live streams, green screen live streams, and fully-remote live streams. Do not hesitate to get in touch with our project managers to discuss your live stream production needs.
