In recent years, online commerce and social media platforms have led more businesses to release teaser videos. Teaser video production is not restricted to the entertainment industry but is highly applicable to many different industries, products, and services today.
The main goal of a teaser video is to create anticipation, spread brand awareness, and encourage engagement. A good teaser video will generate buzz among your customers and drive them to find out more.
Let’s find out what a teaser video is and teaser video production references from around Singapore to see how you can stimulate your target customers’ interest in your new product, service, or event.
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The Vivid Snaps Team
We are a creative and enthusiastic team of directors, project coordinators, graphic designers, video editors, and videographers with years of experience. Therefore, you can trust our team to deliver your video production from pre- to post-production. The majority of our customers are corporate clients with a wide range of work from internal brand story videos, communication videos, and virtual & hybrid events to corporate photography.
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Our office houses a small green screen studio, suitable for filming up to 2 on-screen talents. This is exclusively reserved for our clients, so as to provide high availability and convenience when engaging our video production services.
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A teaser video is a short commercial-type video giving a flash of a product, service, or event, which sparks viewers’ curiosity. Following that, a teaser video gives just enough information to make your viewers excited to discover what you have to offer.
Everything is fast in our busy modern lifestyle, so teaser videos are an effective tool for brands to deliver essential messages in a very short time.
We worked with the creative agency to create this promotional video for an international sporting event in Singapore. Our editor incorporated footages from various campaign videos (includes footages from other vendors) into a fast paced and dynamic 40 second video, providing the audiences with a glimpse of the forthcoming event.
Our team came up with this short and concise 15 seconds teaser video of a Godox’s new lighting equipment. The video showcases quick snippets of the various details and accents of the product, coupled with energetic music to get customers excited about the product.
In this section, we share some references and analysis of Teaser videos produced by brands, companies, and organizations in Singapore. Based on that, you can see how organizations make use of teaser video production for their marketing campaigns.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
The video starts with a slow opening screen as a movie with the general view of the store and the on-screen text as the topic and the message the video will deliver.
Taking inspiration from a range of sustainable art and lifestyle concepts, the video shows fast cuts of the different zones in the concept store showcase.
Additionally, produced in one continuous take, the video takes viewers to a completely 3D discovery journey with close-up footage of each zone with multi-dimensional as well as close-up and wide shots. This teaser video stirs the curiosity of viewers and urges them to come to verify the experience at the store by themselves.
The video begins with dark footage, footstep, and a wall full of handwritten signature scripts and whimsical art, which keeps viewers interested to find out what comes next. The footage is brightened with a close-up of the main character’s face to impress her vague look and upside-down prose that reveals the brand’s name.
On the other hand, new designs are revealed through all-black capsules accompanied by energetic music instead of impish sounds. By combining fashion and prose, the video successfully takes viewers through the emotional complexity of prose, surprising them with its creativity and way of delivering the message.
A great impression of this video is a streamlined and clean approach accompanied by high-quality visuals of the brand’s product that conveys the woman’s appearance and her spirit to the viewers. Furthermore, using diversified effects with energetic music and lively footage that are highly trendy, the video not only captivates the viewers but also drives them to find out more about this product.
This real estate video tease is a perfect example of how conclusively lively footage can illustrate an experience journey, without any dialogue or script.
It uses a very anticipating music track to excite the senses of viewers and extreme close-ups in different angles motivate viewers to become a part of that. Surprisingly, in less than 30 seconds, the video takes viewers from inside to outside, upside to the downside of the building to create an overview picture that is effortlessly captivating.
The viewers are left wanting more information, which is the primary goal of a teaser video.
Using simple white background with medium-speed music and close-up footage, the video puts viewers in a position to feel that they are at the studio surveying the celebrity with his different expressions. Although, there is no text or voice-over in this video, the lively visuals from the natural and attractive actions of the celebrity capture all the attention of viewers.
In only 17 seconds, this teaser video brings together exciting imagery and high-quality footage with upbeat music and minimal text.
By showcasing exciting scenes in a dynamic atmosphere, the video is effective to illustrate how the event will be and what the target audiences of the event are. Besides, impactful visuals shown at a high speed provide a certain of energy making viewers thirst for being a part of it and sticking them to the screen till the end of the video.
The event teaser video wraps up with a call to action by sharing key details of the event including date, location, and website.
Starting with fantastic footage with lively music, the video makes a powerful impression on viewers about the Volkswagen Golf with a sportier R-Line variant.
Besides, showing new features in a few key messages and a luxurious appearance with close-up scenes not only capture the attention of viewers but also motivate them to have a real experience with this amazing car.
It is a great idea to show the white car on a dark background during the whole video since it makes the car more special and prominent.
Related Article: Car Launch Video Production in Singapore
Vivid Snaps Video Production Team
For many organizations and brands, Teaser Videos are an ideal way to promote ahead of time, getting feedback on potential customers’ responses, and tailor marketing strategies and product iterations accordingly. Get your own teaser videos from us to boost brand awareness, strengthen relationships with existing customers, and turn potential customers into brand advocates.
Our core services:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
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