In the fast-paced fashion industry, sustainability has emerged as a powerful force to counteract the environmental impact of fast fashion. Sustainable fashion focuses on reducing harm to the planet and prioritising ethical practices in clothing production. As consumers become increasingly eco-conscious, companies are shifting towards sustainability to improve their brand image and embrace a more environmentally friendly outlook. To engage their audience and promote eco-friendly practices, many companies are harnessing the potential of sustainable fashion videos. Let’s explore some examples, both in Singapore and worldwide, and understand how these videos effectively communicate their commitment to sustainability.