In recent years, video has revolutionised the pharmaceutical industry, giving companies the opportunity to promote their businesses in a variety of ways.  

With so many different medical products from a variety of manufacturers on the market, consumers are spoilt for choice. Therefore, advertisement is important to stand out from the crowd and boost sales of a brand’s medication. 

According to a study by the Pew Research Center in 2013, 6 out of 10 American Internet users search online for answers to their medical questions. This makes medical and health research the third most popular search query on the web.

So why go through pages of product manuals when an application video is available? Why read lengthy website documentation when a video can summarise the fundamentals? In short, consumers want to learn as much as possible in as little time as possible, all the better if it comes with a good story. 

Keep reading to find out what types of pharmaceutical video productions there are below.