This article articulates why hotel video production is essential in marketing your hotel in Singapore. Read on to find out why!

The COVID-19 pandemic has brought forth innumerable changes in the yesteryears. One of the worst-hit industry globally is without a doubt the tourism industry. With a drastic drop in travellers, it is indisputably, a survival of the fittest for hotels in Singapore.

Nevertheless, staycations are now customary for many Singaporeans who are looking to unpack from the stress of the pandemic. Thus, hotels are largely relying on local tourism to stay afloat. With countless hotel options out there for Singaporeans, you must be wondering “How do I make my hotel stand out?“

Video production is a potent tool in marketing your hotel. According to marketing charts, it is estimated that the average person spends 100 minutes every day watching online videos in 2021. This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84. Hence, it is proven that video production is the most efficient tool to capture your guests’ attention and pique their interests in your hotel.

Now that we have established how pivotal video production is, I invite you to read on as I compile different types of hotel video productions in Singapore.