Cruise video production involves creating video content specifically for the cruise industry. This can include promotional videos for specific cruise lines or ships, destination overviews, or onboard activities and experiences. 

The videos are often used to showcase the amenities and attractions that a cruise has to offer, and are typically presented in a way that is visually appealing and engaging. Cruise video production typically involves pre-production planning, including scriptwriting and storyboarding, as well as filming on location (either on the ship or at various destinations) and post-production editing and effects work. 

The final product is typically used for marketing and promotional purposes, and may be distributed online or through other channels such as travel agencies or on board the cruise ships themselves.