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Corporate videos are a vital part of a company’s branding and image. There are so many kinds of corporate videos companies can create to build awareness for their brand – be it a commercial, an interview, a training video, a testimonial video or even a short film. Choosing the right tone for the video is essential in portraying the personality of your company.
Most companies go for an interview with a B-roll style of approach when taking on a corporate video. Despite its bad reputation for being boring and dry, with the incorporation of the right elements these videos can actually be a lot more engaging than you think! Furthermore, the technique is straightforward and highly effective – you see the faces of the company and understand the goods and services provided.
In this article we’ll explore different kinds of corporate video ideas and observe how they communicate their message to the audience. Feel free to contact us using the form on this page for a discussion – we would love to explore what we can create together!
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An informational video provides information in the form of speech, text, animation, and/or audio. The main purpose of an informational video is to inform or teach the viewer about a specific topic.
Some examples of informative videos are: product demos, how-to videos, educational videos, and corporate training videos.
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Do you remember the last time you paid attention to the safety videos on your flight? Maybe only recently, as airlines are getting more and more creative with their videos – in-flight safety videos these days often double up as a tourism ad or even a tribute to movie characters!
… Family stories are a common theme in film and video. They are often used to tell a story of the past. The family story can be told through memories, photos, or by creating an emotional connection with the viewer. These stories often have a resounding experience towards the writer or director in their life. Be it about their family, somebody’s family they knew or just a family story they want to tell.
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Video editing is a technical skill, while creative video editing takes more than that. A good video editor takes into consideration the client’s objectives, director’s vision and infuses his or her creative touch, then executes the video edit proficiently with the appropriate technical know-how.
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According to statistics from the United Nations, the number of people living in cities is expected to rise to 68% in 2050. The speed of urbanization represents good growth and productivity but also brings along challenges – increased pollution and limitation in resources. As a result, the popularity of sustainable green buildings are on the rise and we are starting to see them all over the world.
Green buildings usually use technology to minimize energy and water consumption or have lush and beautiful greeneries environments. Creating a video to feature your green building can be more interesting than you think. Be it a sort of walk-through with titles as information on screen, or a documentary-style production with interviews and B-rolls, or even a silent experiential film for the audience to dive into the world of your green building, there are many ways to create a green building video production. In this article we’ll explore various green building videos and discover various styles and techniques used. Feel free to contact us using the form on this page for a discussion – we would love to explore what we can create together!
… The process of creating a documentary film, which is a film or video about a specific topic, is more commonly known as documentary video production.
A documentary is a form of non-fiction media, which is used to observe and present a topic. A documentary film is typically designed to activate the viewer’s senses through images, sound, and voice-over narration.
Documentaries are typically in the style of third-person journalism, presenting factual information about their subjects with little to no commentary or analysis, making it unique and challenging to create.
In this article, let’s look at how you can start a documentary video series for your brand, exploring examples of different documentary video styles and find out more on the processes behind Documentary video production.
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Mini movies are a relatively new form of filmmaking that has been gaining popularity in recent years. The mini-movie format is not a new concept, it has been around since the early 1900s. The first known use of the term “mini-movie” was in 1917 when it was used as a way to describe films that were shorter than the length of traditional movies. Mini movies are short films that are usually less than 10 minutes. These films are used in many different ways. Some to tell a compelling story and others, to promote or advertise a product or service or to serve as an introduction to a series.
… A hospital uses medical videos to support its medical practices. A medical education organization creates videos to improve the delivery of medical lessons. Why do companies that offer medical products and services ignore medical video production as a powerful marketing tool?
Approximately 30% of people regularly watch online medical videos and many patients make a booking, call their physician, or look up information about a product after watching a medical video.
The following article explores top medical videos from Singapore to help you better understand how medical video production is opening up new eras of expertise and patient engagement.
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