‘If you want to persuade, appeal to interest not to reason’, a quote by Benjamin Franklin reminds you that instead of plainly telling a person why something is important, a much more powerful way is through relying on visual storytelling as a story harnesses the ability to spark interest.

The ability to persuade and convince others can be your key to achieving your goals, building trust and strong relationships. In this article we take a look at how different videos encompass various story and visual elements which makes it effective & convincing.