In Singapore, sustainability is a core focus as we strive to achieve net-zero carbon emissions by 2050. At Vivid Media, we have incorporated sustainable practices throughout our video production journey. By adopting eco-conscious methods in our daily operations, we not only minimise our environmental impact but also uphold our commitment to social responsibility. These efforts allow us to meet the growing demand from consumers who value sustainability while contributing to a greener future.
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The Vivid Media Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Reasons to Prioritise Sustainability in Video Production
Corporate Social Responsibility
Choosing sustainable video production reflect a commitment to protecting the environment and supporting societal well-being. Consumers and clients are more likely to support businesses that align with their values. By making green choices, companies build a positive image and contribute to a better future.
Cost Efficiency
Sustainable production practices can lead to cost savings. A company that focuses on using energy-efficient equipment, reducing waste, and cutting down on travel will often pass on those savings to you. You get high-quality work while helping the environment and reducing production costs at the same time.
Future Proofing against Environmental Regulation
As governments around the world implement stricter environmental regulations, engaging a company that practices sustainable video production means you’re ahead of the curve. You won’t have to worry about future compliance issues or penalties, and you can be proud of supporting a company that is future-ready.
Contributing to Global Goals
Engaging with a sustainable video production company means you’re also supporting global efforts to fight climate change and promote responsible consumption. You’re making a positive impact not just in your business, but on the world.
How has Vivid Media incorporate sustainable practices into video production
Many of our processes are inherently digital, resulting in a minimal carbon footprint. Nevertheless, we remain dedicated to continually advancing our practices, striving for even greater sustainability throughout our production process.
Travel & Transport
We strive to reduce the need for extensive travel during production by limiting the number of filming locations whenever possible. When travel is necessary, we encourage the use of public transport, carpooling, or shared rides. Our team operates a petrol-efficient van (Nissan NV200) to help lower greenhouse gas emissions and keep operational costs in check, making it a thoughtful choice for both the environment and efficiency.
Materials & Consumables
We encourage our cast members to wear their existing wardrobe instead of purchasing new clothing. Our crew minimises paper usage, and when printing is required, we use both sides of the paper. Props are stored for potential reuse before they are either disposed of or donated. When equipment is damaged, we prefer to repair it rather than replace it, contributing to waste reduction.
Power & Electricity
We use energy-efficient LED lighting instead of traditional tungsten lights and opt for portable battery stations over petrol or diesel generators. Additionally, we use rechargeable batteries for our equipment to minimise hazardous waste. Power to lights and equipment is turned off when not in use, further conserving energy.
Single Use Containers
During production, we encourage crew members to bring their own reusable bottles and enjoy dine-in meals to reduce the use of disposable containers and takeaways. This practice helps minimise waste and supports sustainable living.
Greening Plotlines and Characters
In line with the EMA Green Seal for Production guidelines, we strive to integrate environmental themes into our plotlines and characters’ lives, adding both depth and impact to the narrative. The behaviours and actions of our characters, even in subtle ways, can influence audiences positively.
For example, our characters may adopt eco-friendly practices such as biking to work, driving electric vehicles, using reusable lunch boxes and water bottles, supporting thrift stores, and practising waste reduction by recycling and turning off unused electronics. They may also participate in environmental activities or promote green initiatives on set, advocating for sustainability and inspiring audiences to take action.
Through these practices, we we are committed to making meaningful progress in partnership with our clients, ensuring that our work not only meets client needs but also contributes to a greener and sustainable future in the media industry in Singapore.
Vivid Media Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
