According to statistics from the United Nations, the number of people living in cities is expected to rise to 68% in 2050. The speed of urbanization represents good growth and productivity but also brings along challenges – increased pollution and limitation in resources. As a result, the popularity of sustainable green buildings are on the rise and we are starting to see them all over the world.
Green buildings usually use technology to minimize energy and water consumption or have lush and beautiful greeneries environments. Creating a video to feature your green building can be more interesting than you think. Be it a sort of walk-through with titles as information on screen, or a documentary-style production with interviews and B-rolls, or even a silent experiential film for the audience to dive into the world of your green building, there are many ways to create a green building video production. In this article we’ll explore various green building videos and discover various styles and techniques used. Feel free to contact us using the form on this page for a discussion – we would love to explore what we can create together!
The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Green Screen Studio for Corporate Filming
Our office houses a small green screen studio, suitable for filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
Green Building Video Production from Around Singapore
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Green & Eco-friendly Hotel Video
Singapore’s PARKROYAL on Pickering Hotel video features a woman having a calm, relaxing time in her hotel room. The video starts with incredible drone shots of the hotel, showing how majestically green the hotel is from different angles. Without any dialogue or titles, together with slow and steady camera movements, the quiet video takes the audience through a tranquil nature experience being in the hotel.
Green Garden Animated Video
While the previous video focuses on the aesthetics aspect of the green building, ‘The Secrets of Gardens by the Bay’ video focuses more on the green technology involved in the structure. From hidden solar panels to a secret electricity generator, the animated video illustrates clearly for us how the structure works. Animation often helps in explaining the more technical aspects where it can get dry for the viewers or difficult to understand.
Separating Into Video Chapters (Green Gardens)
Another video featuring Gardens by the Bay does it by chapters – listing the different areas of Gardens by the Bay and showing scenes of the subject and relevant information about it. The video is very straightforward and highly informative – the viewer will see exactly what you want them to understand. The video ends with practical information about opening timings and ticket prices, making it a go-to video when you simply want to find more information about the place.
Green Airport Video Using News Reporting & Editorial Style
Changi Airport has been ranked quite highly for several years in a row, even before Jewel came into the picture. This video introduces Jewel to the viewer – the HSBC rain vortex, largest indoor waterfall in the world, the hiking trails around the airport, and all the trees and flowers imported to the airport. The video follows a news reporting style, where we join the host as he walks around Changi Airport Jewel, interviewing passer-bys, explaining to the camera various structures going on at Jewel. The video also Intercuts with B-rolls of people visiting Jewel, in awe taking pictures of the waterfall, shots from the car to see the exterior of the building, time-lapse videos of the building progress, and short animations to illustrate certain points better. The video packs various filming techniques! It’s a comprehensive piece featuring the building process, outcome, and opinions about the building.
Green Building Video Productions from Around the World
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Convention Centre Sustainability Video
Vancouver Convention Centre is one of the many sustainable green buildings worldwide. The building’s six-acre living roof features more than 400,000 indigenous plants and grasses. This virtual tour video focuses on the fantastic greenery, using many close-up shots with deep depth of field on the plants and flowers, creating a whimsical effect. The video mainly uses titles to elaborate on the variety of flora and fauna species and how the living roof contributes to the green effect.
Green & Sustainable Tower Building Video
Shanghai Tower, the world’s third tallest building, comprises numerous green architecture components. The video consists of a mix of drone shots, time-lapse videos and stock footage. Architectural shots are usually done with slow and steady camera movement to keep the shots interesting while allowing the audience to have a good look at the structure. As a general rule in filmmaking, when the subject is still, try to create some movements to make the shot engaging.
CopenHill – Clean Energy Plant Video
In Copenhagen, Denmark, lies Amager Bakke, a unique power plant. The waste-to-energy building has a human made mountain on the roof where you can hike or ski in any season! The video follows the interview format overlay with B-roll footage of the plant and visitors skiing. Animation is again used to illustrate the technical aspects of the video – a common link we see in green building videos.
Quiet Experiential Video for Sustainable Garden
Bosco Verticale – a residential tower in Milan, Italy, packs 800 trees, 5000 shrubs and 15,000 perennial plants around the building. The incredible ‘vertical forest’ tower helps to improve air quality by mitigating smog and producing oxygen. The video takes a different approach from other green building videos – instead of focusing on the building itself, it turns the attention to the flying gardners hanging by rope from the roof and attending to the greens surrounding the building. The video simply shows these botanists focused on their work, going down the rope and stopping every now and then to work. The video portrays a kind of peace and humility, similar to how mother nature quietly supports the earth with life.
Green Building, Social Media Video (Portrait Format)
This short video is also about Bosco Verticale, shot in 9:16 aspect ratio suitable for social media transmission.
In today’s world, videos can reach a greater audience on social media such as Facebook, Instagram and TikTok. Extending your marketing reach and choosing different formats to shoot your video with can greatly influence the final result.
Sustainable Building Startup Video
Described as the ‘IKEA of houses’, NODE creates carbon-negative houses which can be shipped in a box.
The video draws you into the world of tiny houses, and we get to hear the founders’ thought processes as they were designing the house. They discuss the problems encountered during the planning process, one of which being the high cost of production which will be passed on to the consumers. They didn’t want it to become another beautiful expensive house for rich people, and thus had to come up with innovative ways to keep costs low and the house affordable. The videos lets the audience understand the process and the architects better, possibly generating a greater sense of respect and anticipation for NODE’s houses.
Sustainable Temple Building Video
Lastly, this beautiful temple in Sisaket, Thailand, is made from 1.5 million glass bottles – even the floors have been created from a mixture of broken glass and bottle caps! The video uses a mixture of drones and steadicam shots, overlay with subtitles to highlight the sustainability factor of the temple.
Conclusion
In conclusion, green building videos can be straightforward to produce. However, common challenges include keeping the viewers engaged while communicating technical information visually. Most videos use moving camera shots to keep the shots interesting, while some come up with creative alternatives to showcase the building while focusing on another story happening at the building. Various different styles work, the main thing is finding the style that resonates with your company the best.
And that is where we come in. Our video production team is a group of creatives in Singapore specialising in video content creation for organisations. From pre-production to post, we will see through the process with you to achieve effective communication. Whatever video style you are looking for, let’s make that happen. We strive to bring value to our clients by evolving with your needs. We welcome you to get in touch with us and find out how we can work together.
Vivid Snaps Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
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Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
