Climate change becoming increasingly more concerning around the world has driven more emphasis on the idea of Sustainability. As consumers, we are able to observe more media content in our day-to-day life revolving around sustainability like the catchy ‘Reduce, Reuse, Recycle.’ posters.
As we begin to experience firsthand the effects of climate change like global warming, there have been more initiatives to go green. Often such initiatives are demonstrated through the means of video production. In this article, we explore how we are able to leverage tools like video production to garner awareness & influence on the importance of sustainability.
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
The Vivid Snaps Team
Founded in 2011, Vivid Snaps is a media production company based in Singapore and serving clients worldwide. We are focused on delivering high-quality photography and video production services for organisations locally and abroad. We believe with our decade worth of experience coupled with a passionate team, we are able to assist you in finding the media solution you need.
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Sustainability Video References from Vivid Snaps
Reduce Business Travel Video
Often in the business world, we work with partners from different regions, hence, it is sometimes essential to travel globally to conduct business. However, such a mindset might soon change. As we step into the world of advancing technology, hosting a conference, meeting or even live stream are now possible with the use of software like Zoom!
This not only allows people from all parts of the world to connect to each other virtually without having to be physically present, it also shows our commitment towards sustainability as business travel is potentially reduced especially since aeroplanes emit around 100 times more carbon dioxide as compared to a shared bus or train.
Sustainability Video References from Around Singapore
Please Note: Some videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Renewable Energy & Green Plan Video
We have talked about Renewable Energy Solutions around the world above, now let us bring the topic closer to home ground & see what we have equipped for us here in Singapore! In this video, Singapore’s Ministers are sharing Singapore’s future plans for renewable energy by 2030. We are able to distinguish the genre to be more of a ‘Piece to Camera’ (PTC) style video.
Coupled with ‘B-rolls’ which are videos showing the main action, PTC videos are great for a presenter to share an idea while visuals are being displayed alongside the voice, thus, increasing memory retention of the content being shared.
Water Management Video
How can we talk about water management without mentioning Singapore earning international recognition for having such clean drinkable water despite being a densely populated small island.
This engineering consultancy firm works with PUB on the Lower Seletar Waterworks Project to show that they are building more than just infrastructure that brings water resources to people everywhere. The video makes use of ‘B-rolls’ to illustrate while the topic is narrated by the speaker, and the video is layered with footage of a short interview with the Project Manager of the firm.
Waste Management Video
From free foldable recycling boxes to refundable deposits for beverage containers, the drive to reduce waste in Singapore is gaining speed. To encourage responsible waste management, the public can be reminded about the significance of their actions for nature’s well-being, as well as the environmental problem waste causes.
This news company came out with this non-narrative informative video that includes captions where pointers are highlighted in yellow to bring the viewer’s attention to it. The video is put together with various clips on how Singapore recycles waste that are thrown in the blue recycling bins that are found around Singapore. Through the use of a ‘Silent’ video format, this format can be beneficial for platforms like social media as it can be created in a short span of time which is an efficient format to use if you need to produce a video swiftly.
Singapore Environment Biodiversity Video
The lush urban greenery that Singapore has, is a result of sustained and dedicated efforts to green up Singapore over the past few decades. Today, fast-growing, shady trees such as the Rain Tree and Yellow Flame line our streets; flyovers and overhead bridges are covered with creeper plants; and green parks dot the island. Despite being a small island, Singapore is abundant with biodiversity.
In this video, the presenter brings us through the different types of trees that contribute to the greenery in Singapore. Through the ‘Piece to Camera’ style video, coupled with ’B-rolls’ as visuals allows the viewers to have a better understanding of the content that the presenter shares.
Green Consumer Video
Sustainability is in style, and the fashion industry is taking note. Fast fashion has been doing serious environmental damage to the planet. Husband-and-wife Raena Lim and Chris Halim, co-founders of the apparel rental company, talk about how their fashion rental start-up is redressing flaws in the fashion industry. They craft their inventory that cater to targeting at various markets as they capitalise on the opportunity.
Through the interview with the couple, their main goal was to educate their consumers to go green by turning away from fast fashion which in turn, reduces the impact on our environment. With their business expanding bigger, it has saved a large amount of preloved designer items from prematurely entering the landfills.
Reduce Personal Travel Video
Taking a shared bus which carries more passengers as opposed to driving our own personal car & using a hybrid car which is more efficient over a conventional car, are all ways we can do our part to contribute to sustainability efforts on a personal level.
One particular shot in the video which showcases a bird’s-eye view of a cross-junction is shot in ‘Time lapse’ mode possibly taken from a towering building or a drone. A time lapse shot allows us to tell that a period of time has passed & it was useful to show the vastness of vehicles that were commuting from day to night for this case, which tells us why we should start to cut down on personal commute and seek for shared alternatives whenever possible.
Reduce, Reuse, Recycle, Recover Video
The 3Rs – Reduce, Reuse, Recycle play a crucial role by preventing waste generation at its source and bringing along numerous benefits. Singapore is working towards becoming a Zero Waste Nation by reducing our consumption, as well as reusing and recycling all materials to give them a second lease of life. However, Recover is rarely heard of, in which you recover energy when you cannot recycle. The waste that is incinerated, turns into electricity and goes back into the society for usage.
Through the video, it includes many illustrations as an intro guide to how Singapore manages the waste and how waste is incinerated while generating electricity that can be used by the society.
This video is effective as it uses the ‘Match Cut’ technique to match the visuals & audio. For instance, during the part which mentions ‘Sound excellent right?’ The picture of an A+ poster was immediately seen, which helps the mind to register the information swiftly.
Sustainability Video References from Around The World
Please Note: Some videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Climate Solutions Video
This video has a powerful message from the very start that the planet is in a climate crisis. Through the use of ‘B-rolls’ smoothly shot by a ‘drone’, we got to witness the magnitude of the harmful greenhouse gases being churned out to the environment, which enables us to understand the intensity of the situation, thus explaining why fossil fuel plants have to be phased out.
Words spoken in the video were well illustrated with vibrant wording above the video meant to grasp your attention, these are known as ‘Graphic Overlays’ during post-production editing and it helps to reinforce what the speaker is sharing.
Renewable Energy Solutions Video
We learn that we can seek alternatives like solar panels & wind turbines to help us generate renewable energy. This video is certainly critical to explain the mechanics of how such technology works, especially to people who have no prior knowledge of this field. Step-by-step drawn animations aid in explaining the process in which energy is renewed coupled with transitions known as ‘Wipe’ effect helps to make the explanation seamless.
Tapping into resources like video production has become a necessity. While this video is produced by National Geographic, companies can leverage on a similar format to communicate complex energy solution concepts and benefits to consumers.
Ecodesign Video in Sporting Products
The ecodesign approach can apply at different stages in the product’s life cycle, which subsequently helps to limit its impact on the environment. This retail company came up with a five episode series about eco-design as they are committed to create their products using an eco-design approach.
The documentary series includes various interviews with Project Leaders for different roles in Decathlon. They included ‘B-rolls’ related to eco-designing to allow viewers to grasp the process better. Graphic animations are used to emphasise the important pointers of how the products are eco-designed in the company.
Switching to Renewable Energy Video
With all the benefits of renewable energy like reducing harmful greenhouse gases emissions that cause global warming, to improve public health as less of these gases would be inhaled by people around the planet; you might ask, why don’t we solely just rely on renewable energy?
This video addresses that renewable energy provides only 13% of the global needs, and to ensure we wholly utilise renewable technology, we first need it to be inexpensive and accessible, both of which is not entirely feasible in the present state.
With drawn animations like wind turbines paired with a range of interesting sound known as ‘Sound Effects’ for instance, the prominent sound of pencil scribbling and the sound of the turbine blade’s spinning, we are combining visual & audio elements together which would significantly help to make the video informative & undoubtedly more engaging.
Studies have shown that combining both visual & audio would yield a retention rate of 65% after 72 hours which ensures your information sharing does not go to waste! This is where our team is able to assist you in achieving the best of both worlds.
Carbon Offsetting (Tree Plantation) Video
This tourist destination in Iceland helps us to reduce our carbon footprint. Travellers can leave their mark in Iceland by planting five trees each in the valley, thereby offsetting the carbon emissions from their journey. The Iceland Travel Reforestation Project has 3 main purposes: To educate, restore and enhance the native landscape and to offset the effect of CO2 on the environment.
This video emphasises conscious travel experiences that are chosen based on the positive social or environmental impact they have on communities and those who experience them.
Carbon Emissions Explainer Video
Most of us know carbon emissions generally refer to emissions that are produced by sources like fossil fuel plants and cars’ mufflers, however, we learned that the end-product is not always the only source producing greenhouse gases, carbon footprint can be traced back all the way from the energy needed for machines to extract the fuel from the ground!
This motion graphics video on carbon emission is concise & would be ideal for people like education professionals who need to create videos for primary school students who have absolutely no prior knowledge to begin their journey on understanding carbon emissions.
Climate Actions Video
This video combines Voice-Over (VO) with professionally produced motion graphics and is beneficial when the presenter wants the full focus to be solely on the content being shared.
Additionally, we are also able to pay attention to the use of visual metaphors, a concrete example would be when the planet turned red, the specific colour is used as it signifies heat & danger. This piece of information automatically registers in our mind that climate actions around the world are affecting the planet without having to share the information in a lengthy manner.
Air Quality Management Video
Air pollution is a major environmental health risk leading to the deaths of millions of people around the world. However, some countries face worse air pollution than others, like India. As its population grows, more people could mean more cars could spread dust and exhaust into the air.
Utilising informative format coupled with a few visual illustrations and data, creates a simpler way for the viewer to get the gist of how air pollution is caused in India, Delhi and what the government does to manage the spike in pollution during certain months.
Celebrating World Environment Day Video
Climate change, nature and biodiversity loss, and pollution and waste –evidence that Earth is “code red” is all around us and growing more ominous every day. The way out of this dilemma is to transform our economies and societies to make them inclusive, fair, and more connected with nature. We must shift from harming the planet to healing it.
The video consists of various individuals around the world as they advocate on making a difference to the world. It ends off with a call to action by various individuals around the world emphasising – We have “Only One Earth”, motivating individuals to do their part in taking care of the planet.
Greenhouse Gas Emissions TVC Video
When we talk about greenhouse gases emission, we can also think from the perspective of what are the things that do not produce such gas emission, one such example is the electric car as seen in this video.
Video production harnesses the ability to tell a narrative story through an advertisement & we have witnessed this in many Thailand’s insurance videos, & this car advertisement is another meaningful example.
Creating a story to sell a car serves a ‘Logos’ reasoning which allows buyers to understand the logic & meaning behind the creation of the car which is sustainability, thus convincing them the need for such a purchase decision.
The advertisement also stimulated our minds as it packed an effective message of helping us realise since many of the items we use in our surroundings have already been electric powered, why are we still using gas powered cars that contribute to large amounts of harmful emissions?
Sustainability Innovation Video
The world is in the middle of a climate emergency. To keep our environment healthy, This research company is working with businesses to accelerate and enable innovative products that transform the way industries work.
The video promotes the company where they have abundant resources for innovating and bringing sustainability goals to reality. It makes use of concise sentences to send across the message to the viewers on how they create a sustainable future with innovation. At the end of the video, it includes a call to action by asking individuals to innovate together with the company to bring sustainable technologies to the market.
Saying No to Plastic Video
Saying no to plastic may be no easy feat, especially since a lot of our utensils are made of plastic, however, keeping our options open to substitutes like the edible spoon or other potential uprising solutions shown in the video may be the way to go in order for our future generations so as not to suffer from our current actions.
From a video production standpoint we are also able to craft a product showcase video through using ‘Close-up’ (CU) shots of the product, which is an close up shot to show the product in greater details, while upholding the message of sustainability.
Conclusion
Companies have innovated electric vehicles which help lower greenhouse gas emissions, and they rely on video to create awareness about the company’s sustainability initiatives. This is where sustainability reporting video production helps in this process.
With organisations from around the world including governments urging individuals to take steps to contribute to sustainability so that future generations can have access to them, it is crucial that we tap into resources like video production as it enables a message to be conveyed in an engaging manner to involve more people.
Vivid Snaps Video Production Team
We sincerely hope this article has provided practical insights into video production. Our team is ready to assist you in helping you achieve your desired media content. What are you waiting for! Tap into our range of combined expertise now! Our core expertise are in the following fields:
- Video production including corporate and narrative productions
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
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