SuperMed is a provider of sustainable and degradable products of various kinds and is proud to call themselves ‘friends to the global environment.’ The organisation takes especially close interests in issues regarding global warming and is pushing to bring across solutions that promote reducing, reusing and recycling the existing resources.
The organisation has products ranging from functional wipes, face masks, personal protective equipment, elder and disability products and high quality non-woven fabrics.
This article is contributed by the Producer of this video production, Faris Kamis.
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
The Vivid Media Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
The Brief (eCommerce Product Video)
Without a brick and mortar space to distribute their products, SuperMed is pushing into the e-commerce market to sell their products and as part of their marketing strategy, they are looking to produce 6 short videos, each featuring a product from their SuperMed Retail line which focuses on functional wipes.
The concept was to bring across information regarding the different wipes, from kitchen towels to wet wipes. Through this we also see a visual demonstration of how the products can be used and the interesting and unique aspects of the products that not only make them quality products but in line with the aim to be a friend to the global environment.
Each of the videos are quick bite size videos that viewers can watch while browsing through SuperMed’s products through the various e-commerce sites such as Shopee and Lazada.
The Challenge
The main challenges in this video would fall mainly in pre-production. Time was limited during pre-production as the video needed to be out quickly in time for them to reach out to their target audience. The other challenge was ensuring the video stayed within the duration of 30-40 secs. As the objective is to educate the audience on the videos, the information needed to be concise yet detailed enough to entice the audience into buying the product.
We also needed to make sure that these products come across differently and better than any other functional wipes on the market.
Our Concept
We decided on a unique look and tone for the videos, something to stand apart from the other e-commerce videos that mainly adopts a ‘Problem & Solution’ style concept. The main aspect that we really wanted to focus on was the ease of use for this product and how each of these products are designed for specific problems. Hence, we landed on the concept that the products are uniquely designed to solve specific problems independently without the need for another item that compliments these functional wipes.
Functional is the key word that drives the whole narrative of each of the 6 videos. Through the use of text, we bring across the unique aspects of each of the product while the voiceover shares how these products have made day to day cleaning hassle free for the user. The scenes will depict how easily the products can be used.
We opted for a slightly dreamy sensation for the look and tone of the videos. This is to create a homely atmosphere and a trouble-free environment that surrounds the character due to the use of these products.
Site recce & Planning
We needed a location that echoed the homely and trouble-free atmosphere that we intend to bring across in the video. Yet we need to make sure that the location is humble enough that it reflects your everyday people. We avoided landed properties and modern condominiums and opted for a well-designed HDB apartment.
We found the perfect apartment within the first day of recce. The pastel colours, humble design yet has a modern touch that adds style brought about the ambient that we wanted to showcase in the videos.
Similarly, the model that we wanted to use in this video had to be visually appealing yet coming across as your everyday person. We needed her to look natural, without extensive makeup used, to bring across the image of a humble home, a humble product and a humble organisation.
Filming & Production
It was a challenge during filming as we only have one day to film all 6 videos. The length of the videos helped us in managing the production as we knew we didn’t need a lot of coverage for each video to meet the 30 seconds in length. Despite that, the team did overrun slightly as we came across another challenge.
There were some changes needed to the proposed script and time was spent between the client and the producer during production to iron out the details. Regardless, the crew push forward and we managed to complete the filming of all 6 videos within the day of shoot.
The Final Product
Producer/Writer: Faris Kamis | Director of Photography: Melvin Mak | Grip/Camera Assist: Felicia Liu, Zhi Yanlin | Production Assistants: Calista Kit, Chloe Tng | Editor: Gwendolyn Koh | Model: Patricia Kwan
Despite the tight production schedule, the team was able to obtain enough good coverage with nicely designed shots that allowed for each of the videos to flow well and have its own unique identity despite all of the products being under the SuperMed umbrella.
Overall the videos turned out according to the style and tone that we intended. The pace of the videos didn’t feel rushed despite the short duration and we managed to include all the necessary and important information that is aimed to market the products.
Vivid Media Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
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