Supermarket video production is a new way of marketing that has been gaining popularity in recent years. The videos are uploaded to the supermarkets’ YouTube channels and Facebook pages. They are usually short, informative, and fun. There are a few benefits to supermarket video production: it is cheaper than traditional marketing methods, it can be more effective because people watch them voluntarily, and it is easy to create content in bulk.
The Vivid Snaps Team
Today, Vivid Snaps considers itself a multi-disciplinary media production company, with a strong focus in corporate video production. Vivid Snaps constantly seek to strengthen every specialization through conventional and innovative learning. Looking ahead, we strive to bring value to our clients by evolving with their needs. At the same time, maintaining our focus on quality and high level of business ethics.
Green Screen Studio for Corporate Filming
Our office houses a small green screen studio, suitable for filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
Supermarket Video Production by Vivid Snaps
We use video production as one of our major marketing channels because it is such a powerful medium for telling stories about clients products and services, as well as driving traffic into their respective stores. It is also a great way for supermarkets to increase revenue by attracting more customers. It can be used to show off the store’s ambiance, it can be used to promote new products, or it can be used for a variety of marketing purposes.
Food & Beverage Exhibition Event Video
DKSH provides products that use high-quality ingredients and the latest industry innovations from their world-class clients. With a wide range of ingredients to choose from and in-house training with world-renowned chefs, their customers can leverage their expertise in the food services industry to improve cost efficiency, save time, and innovate new ideas. Business Line Food & Beverage Industry is a leading food ingredients distributor and global provider of Market Expansion Services for business partners in the beverage, dairy, confectionery, bakery, food supplements, nutrition, processed food and food service industries. Their teams of food technologists and scientists, nutritionists and innovation centers work closely with our manufacturing customers in the food and beverage industry. DSKH qualifies, register, stock, market and distribute a comprehensive range of food ingredients and additives for the highly diverse and growing range of applications in packaged foods and beverages.
Supermarket Video Production Video References from Around Singapore
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Consumer Goods & Distribution Video Production
The Consumer Goods business at DKSH Singapore has maintained a robust infrastructure to ensure operational excellence, complete with unmatched marketing and sales competence with their experienced teams. They also possess a unique distribution network that covers all retail channels with a good working relationship with all of their business partners.
Promo Video for Bread Brand
This video is showcasing how loaves of bread are made with different types of ingredients that are from all over the world. It shows the process of how it was made and how long it takes for the production to create breads with different range of flavors
and send it out to all parts of the world. Covering up with B-Rolls from the types of ingredients used to the unique bread making processes.
Health & Safety Video For Supermarket
This video is showing that despite having to face Covid-19, our supermarkets are constantly working around the clock even when the whole entire nation is asleep, people putting their lives on the line just so that the production doesnt stop and there will still be necessary goods available for everyone.
Supermarket Video Production Video References from Around The World
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Shopping Technology Introduction Video
This video is introducing the new technology that does not require any cashier in a supermarket. No lines, no checkout and no registers. Introducing Amazon Go which allows people to enter the supermarket just by scanning the QR code in your mobile phone Amazon Go app and you are good to go. Anything you pick up is automatically added to your virtual cart. If you change your mind about buying an item, the virtual cart will update automatically. Once you’re done shopping, you can just walk out of the store and payments will be made through your Amazon Go App and you will receive your receipt straight through the app.
Grocery Store Commercial Video
Commercial supermarket videos would normally contain the necessities for customers. Some supermarkets include a unique department to cater to a wider range of customers. This grocery supermarket video showcases a pharmacist within the store itself, serving as a one stop shop for all needs.
Supermarket Infographics & Motion Graphics Video
This video is relying more on 2D graphics to showcase the mobile applications that allow you to buy your groceries online. Good thing about this is that once you have confirmed your purchases, it will be delivered to your doorsteps in an hour’s time once you have made your payments. Making everyone’s lives easier.
Online Supermarket TVC Video
This TVC stands out by showcasing a clicker roaming around in the supermarket, shopping for people’s needs and wants. The click represents an online shopper, buying groceries online. This video is promoting online shopping as it is much simpler and convenient for everyone. Why come down to the supermarket physically when you can shop online.
Concept Video for Supermarket
This video shows every overall aspect of the supermarket from the entrance, to the grocery section to home appliances, foods, drinks, etc. This shows how big the supermarket is and what kinds of products they have to offer. The transition of this video seems pretty interesting and catchy and that we have many various types of angles on different types of products to make it look more appealing and watchable.
Fully Autonomous Supermarket Video Production
The EasyOut technology can be embedded into your existing retail mobile app, providing shoppers with an immersive brand experience. Trigo applies its proprietary algorithms to ceiling-mounted cameras which automatically crunch and analyze anonymized data on shoppers’ journeys and product choices. Shoppers simply walk into the store, while Trigo’s system tags them anonymously and follows their movements and product choices. Shoppers simply pick up items the way they usually do, with no scanning needed. The system automatically detects when an item is picked up and identifies it. The system automatically compiles all items into a virtual shopping list, enabling shoppers to leave the store without stopping at the checkout.
Conclusion
There are many ways to showcase a supermarket and the wide range of products. We can use a cinematic style to connect with your audience through emotions. A comedic style can make your video more light-hearted while a short corporate branding video appeals to your B2B audience.
There are some aspects to consider, e.g., filming a set around a construction/renovation as it will be noisy and that it will definitely affect the sound recordist which either leads to delay or a not clean audio. Another to take into consideration is the amount of crowd around the area, we probably use one of our team members to do crowd control.
Vivid Snaps Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
