What makes a good property video? While the property involved definitely needs to be elegant and presentable on camera, the way you deliver the content is also important. Being able to maintain your potential customer’s attention until the end of the video is a factor that determines not only how well you have presented what you can do as a service, but also how you stand out amongst your competitors.
Let’s take a look at some examples for ideas on how you can generate viewership and in turn, new clientele!
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Property Video References from Around Singapore
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Bungalow Walkthrough Video Reference
This video uses an enthusiastic and knowledgeable host to carry forward the information to potential buyers of the property in the form of a walkthrough tour.
Accompanied with rock music to create an upbeat atmosphere, along with fast cuts at specific segments, and an empowering voice that describes the history of the house and the themes and styles associated with the architecture, this video really is an ideal example of how you as property agents should approach their potential buyers, creating as quoted from the video, ‘legendary episode(s)’!
Renovation Showcase Video Reference
Property videos do not necessarily need to cover properties that are on sale. They can also be about how you can transform a living space into a paradise too!
The example above is a piece of an interior designer’s works which uses slow pacing and elegant music while doing a house tour without any talking. Sometimes, it is better to let your work do the talking for you, having your audience experience the vibes of the house for themselves and get them cosy watching it.
Commercial Property Showcase Video Reference
Property videos can also include commercial spaces as well! The video above is an example of such.
What is important about commercial property showcases is not only about the amenities within the space itself but also the surrounding areas as well. Showing your potential tenants where the nearest transportation hubs are and who they will be potentially serving is an important factor for them to determine whether your property is located in a good location.
House Testimonial Video Reference
The video above uses a combination of cinematic footage of the house, relevant floor plans of the house and also before and after photos of the house. These visuals are stringed together by the storytelling of how the idea came to be and the fruit of the labour as the end results.
These formats of videos generally garner attention from potential clients who have a strong vision and enjoy the meaning behind everything in a home.
Luxury Living Video Reference
This sample shows a property in one of the more expensive residential areas in Singapore, sticking to the format of a house tour. The only difference is that rather than being presented by a property agent, the video is presented by a reviewer cum blog writer.
Using a host that does not necessarily have background knowledge of property can allow for more candid reactions and honest opinions during the house tour. This improves the credibility of the review and hence also promotes the property better.
Property Video References from Around The World
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Mansion Tour Video Reference
Taking a look at videos across the pond, the above sample uses a mix of aerial drone shots, graphics, upbeat catchy music and cinematic shots to create a Los Angeles house tour video that is dynamic and appealing to most audiences.
This is automatically a guaranteed way for you to gain viewers from all walks of life. From those who are looking at purchasing property, to those who just want to see something cinematic, or those who just want to learn a thing or two.
Castle Property Tour Video Reference
A house tour video does not necessarily require a host and voice-over to be effective. Using cinematic footage paired with an epic-sounding soundtrack can also help to deliver the desired video result to viewers as well.
Most importantly, as long as your viewers feel goosebumps after watching your video, you know you have succeeded in producing a great video!
Modern House Tour Video Reference
Following the formula of a house tour video but with an added twist, this video makes use of the fact that the property is embedded in a forest and entirely surrounded by nature.
More importantly, the video follows the theme and idea behind the house. The property is designed for indoor and outdoor living, which the video encompasses and portrays. Highlighting the key features of the property that makes it unique, such as the stone-walled cellar, will definitely grab the attention of viewers. The words going through their mind upon seeing would be something like, “Wow! Cool! This really looks incredible!”
Micro Apartment Tour Video Reference
The micro apartment tour video reference of the 24 square metre Sydney apartment, designed by architect Brad Swartz, showcases an impressive use of space and design to create a sense of luxury and refinement beyond its size.
Focus on showcasing the unique design features of the apartment, including the use of light and materials to create a sense of spaciousness. The video is carefully filmed and edited to showcase the functionality and livability of the apartment while also highlighting its aesthetic appeal.
Comparison House Tour Video Reference
The “Light vs. Dark Modern House Design” video by JTECH and Raunik Design Group provides an excellent reference for comparing two distinct yet complementary modern house designs. The video showcases the same house exterior in two different styles – one with a light, minimalist feel and the other with a darker, more bold vibe.
The video effectively demonstrates how different colour palettes and materials can be used to create different moods and themes within modern design. The videography and editing of the tour are both of a high standard, with smooth transitions between the two styles and careful attention paid to lighting and camera angles. The video effectively showcases the different features of each design, highlighting the unique characteristics of each while also emphasising the similarities between the two.
Conclusion
By creating immersive and informative video content, property video production can help potential buyers to get a sense of a property before they visit it in person. Additionally, video content can be shared widely on social media and other online platforms, helping to increase the reach of property marketing campaigns.
As technology continues to improve, it is likely that property video production will become an even more essential tool for real estate professionals looking to stand out in a crowded marketplace.
Vivid Snaps Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
