A lunchtime webinar live stream is a type of niche webinar for businesses to share their insights on trends and issues with industry professionals and academics.
As more businesses begin to host webinars to engage with audiences virtually, you will need to engage a professional live streaming technical crew to ensure that your webinar provides the best live video viewing experience for your audiences.
Read on to find out more about how you can host a top-notch lunchtime webinar with a professional live streaming service provider.
If you have a lunchtime webinar production that you would like to host, drop us a message via the message box at the side of the page and we will get back to you!
What Is a Lunchtime Webinar?
A lunchtime webinar is a niche webinar held to reach out to professionals and academics in the industry. These webinars are similar to the physical lunchtime seminars and fireside chats that used to be held before the Covid-19 pandemic.
Many businesses, schools and research organisations have been hosting lunchtime webinar sessions to share their insights on industry trends and issues. Compared to a physical seminar, webinars are a more convenient and affordable way for businesses to establish thought leadership and credibility. Webinars can also be uploaded as on-demand content for viewers to watch after the webinar has ended, allowing it to be highly shareable as well.
Although the name lunchtime webinar might suggest that these webinars are held between the usual lunch period of 12-2 pm, businesses can consider holding webinars slightly earlier or later to accommodate the flexible hours of working from home.
Additionally, audiences who are truly interested in attending these webinars can also view the webinar on-demand should they not be able to attend the webinar live.
Which Platform Should I Use?
There are numerous webinar platforms with different functions and price points to support your webinar needs. Some common webinar platforms our clients have adopted for corporate webinars include Zoom, Brighttalk and Facebook.
Since the Covid-19 period, the Centre for Liveable Cities has been hosting a series of lunchtime webinars on achieving sustainable urban planning practices, covering topics like religious harmony in Singapore and how cities can recover through the Covid-19 crisis.
This corporate webinar series was held via Zoom and then streamed to CLC’s Facebook page. Doing so gave participants the option of joining the event via either platform that they were more comfortable with. Streaming the webinar to Facebook also widened their audience reach beyond the limited number of participants who could attend the webinar via Zoom.
While hosting a Zoom webinar may be a cost-effective solution, there are many other webinar platforms available for your business needs. We recently wrote about 10 live streaming platforms that you can consider using to host your next lunchtime webinar. If you are still unsure of which platform will best suit your webinar needs, our friendly project coordinators will be able to advise you accordingly.
Audience Engagement Tools
As with any virtual event, audience engagement is the most crucial aspect of your event to provide the brand connection that viewers are looking for when attending your event.
With a lunchtime webinar, there are many engagement and participation tools that you can use, such as:
- Chat boxes for QnA sessions with the speakers.
- Live QnA tools like Pigeonhole and Slido which allows your audiences to submit their questions in real-time. Compared to a chatbox, where questions may be missed if audiences are using the chat box for their conversations, live QnA tools allow for a more professionally executed QnA session.
- Feedback forms and polls to survey the audience’s satisfaction with the webinars.
- Quizzes and games like Kahoot for a more experiential learning experience.
Webinar Highlights Videography and Photography
For lunchtime webinars with an on-site component, consider engaging event videographers and photographers to shoot behind-the-scenes event highlight photos and event highlight videos for your marketing purposes.
Central Health Action & Learning Kampung (CHALK) is an annual networking session held by Tan Tock Seng Hospital to bring together professionals from the healthcare industry to share ideas on how the healthcare industry can provide better care for the community.
This year, CHALK was held as a lunchtime webinar over the 10th and 11th of December. This year’s discussion was on how the industry could carry on providing care for patients through digitalisation and embracing new models of care in this Covid-19 period.
As the webinar was being held live, CHALK’s social media team posted live updates on their social media page with their behind-the-scenes photos to encourage participants to raise questions in the QnA box for the current speakers. These posts also highlight some of the key segments of this webinar for webinar participants to recap the content that had been covered.
You can also consider using these event highlight photos and videos as future social media content posts to promote your next webinar or virtual event.
Engaging a Professional Webinar Service Provider
As mentioned, more businesses are hosting their webinars to engage with their audiences during this time of physical distancing. If you are looking to stand out from the crowd and capture your audience’s attention, you need to provide your audiences with the best live video viewing experience possible.
At Vivid Snaps, our experienced and dedicated live streaming technical crew is experienced in providing technical support for many types of corporate live streams for our clients across a diverse range of industries. From Zoom webinars to AGMs, we work extensively with corporate clients looking to use live streaming to engage their audiences. Lunchtime webinars are just one of the many live streams that we have hosted.
From professional audio and camera setup to cable-laying and on-site troubleshooting, our team is ready to help you get started with your lunchtime webinar production.
If you would like to engage our services, drop our project coordinators a message today and we will get back to you.
