In this article, we share why law firm video production is the best tool to market your law firm in Singapore. To let you ascertain the cruciality of law firm video marketing, we have collated different commendable law firm video productions in Singapore and included a brief overview of what makes them effective. Read on to find out more!
Why Should You Use Video Marketing for Your Law Firm in Singapore?
Video marketing dominates because it gets results. Did you know that in 2020, people watch an average of 16 hours of online video per week? Similarly, 84% of people divulged that they’ve been convinced to buy a product or service by watching a brand’s video. According to Google, YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined. Thus, this video production phenomenon can surge your law firm’s online presence exponentially.
While traditional marketing approaches such as print, direct mail or word of mouth referrals might still be working for your law firm to some extent — your law business is automatically being put at a competitive disadvantage if it isn’t growing digitally.
There’s a possibility that not too many people are reading your website’s mission statement on a daily basis. Nevertheless, if that information is materialised into an engaging video, almost instantaneously, many more individuals will be induced to find out what your firm is all about. Your law video productions will give your firm its identity, as well as build trust with both potential and current clients.
Now that we have established how potent video marketing will be for your law firm, let’s delve into some exemplary law firm video productions in Singapore.
Note: The video samples shared on this page are sourced from online channels and are not produced by our team.
Types of Law Firm Video Productions in Singapore
- Law Firm Introduction Videos in Singapore
- Law Firm FAQ Videos in Singapore
- Law Firm Client’s Testimonial Videos in Singapore
Law Firm Introduction Videos in Singapore
Create a video showcasing your law firm from the ground up: introduce your attorneys and other various employees, share your company’s background, mission statement and story etc. This is extremely effective as it allows your potential clients to get to know your law firm and manifest a positive relationship with you.
Note: The video samples shared on this page are sourced from online channels and are not produced by our team.
Dentons Rodyk & Davidson LLP’s Introduction Video, Singapore
Gerald Singham shares what being part of the world’s largest law firm means, his fervent passion for the legal industry and the impacts that the pandemic have brought upon the firm.
Their use of a multi-camera production resulted in a professional and well-produced law firm introduction video. Moreover, elements that are in line with the corporate colours of the company are adopted in this law video as well. The Q&A interview format showcased in this video is not only easier to plan, but also makes the authority figure, Mr Gerald Singham more personable.
Besides, their emphasis on the law firm’s long 160 years in the running offers a sense of heritage to their viewers. Despite being an international law firm, this video fosters a very local approach – as a Singaporean watching this law video, I feel connected to the brand and subject.
In all, a high-quality video brings more impact to the audience. Thus, hiring a professional crew for specific videos to complement your in-house productions is a perfect match.
Baker McKenzie’s Introduction Video, Singapore
Milton Cheng, the chair of Baker Mckenzie law firm shares more about his background and the law firm.
As he introduces himself, the video shows Cheng meeting international clients where smiles and warm interactions are cultivated. Baker Mckenzie law firm emanates heritage in this video, as scenes from an older London and Singapore are showcased. All of the aforementioned elements build credibility with the audience.
Additionally, the use of a teleprompter in this law video allows the speaker, Milton Cheng to establish eye contact with the camera lens and viewers – adding a personal touch to this video.
Fortis Law Corporation’s Introduction Video, Singapore
Fortis Law Corporation straightforwardly introduces their law firm and the legal services they render. With subtitles present in the video, the target audience will be able to apprehend the law introduction video above better.
PKWA Family Law’s Introduction Video, Singapore
The above law introduction video comprehensively details what PKWA Family Law is and the services they render in just 1 minute. With well-timed graphic texts, seamlessly transitioned video frames, a clear and articulate voiceover as well as soothing background music; PKWA Family Law’s introduction video is a pleasure to watch.
Gloria James-Civetta & Co’s Introduction Video, Singapore
The preceding law introduction video kicks off with an attorney painting a picture of the premeditated troubles following a divorce. Using her calm voice, she bestows confidence to the viewers that – her law firm can resolve your issues amicably.
A clearly articulated voice is heard from the lawyer and her background displays an immaculate bookshelf. As a viewer myself, I find it reassuring to hear about the company’s approaches in resolving a case. Moreover, speeches in this video are accompanied by subtitles, providing clarity to the spoken message.
BMS Law’s Introduction Video, Singapore
Even without physical filming, it is possible to create a corporate profile video. This law firm introduction video by BMS Law uses kinetic typography to introduce the company’s past experience and portfolio. With bright and bold colours, as well as upbeat background music, this introduction video compels you to watch from start to end.
Videos like these can often be created in-house with professional media software or online services. Earlier in our blog, we detail how you can create your own professional social media videos.
Clifford Law LLP’s Introduction Video, Singapore
Clifford Law LLP introduces itself with entrancing graphics and animations. They show that they specialise in personal injury claims, and emphasises that all clients’ cases and intrinsically different and unique. Hence, they would always prioritise the client’s concerns by listening to them first, before offering legal advice. With a compelling voiceover and cute animations in this introductory video, they presented Clifford Law LLP’s unique selling points in an engaging format.
WMH Law Corporation’s Introduction Video, Singapore
The cinematography of this introduction video is immaculate. It shows an attorney getting ready to go to court and thereafter, being invited to a party. Even though there is no dialogue present in the video, the plot is easily interpreted by the audience. In the midst of all the storytelling, WMH Law Corporation’s name is shown on the notebook which the attorney carries everywhere she goes. Coupled with soothing background music, this corporate video appeals to a target audience with a finer taste in life.
Law Firm FAQ Videos in Singapore
FAQ videos are popular across all industries. Superlative FAQ videos are an effective content marketing tool – they let your target audience know that you have the expertise to handle their cases well.
Keep your FAQ video short by addressing specific niches, and publish them regularly to appropriate channels!
Note: The video samples shared on this page are sourced from online channels and are not produced by our team.
Fortis Law Corporation’s FAQ Video, Singapore
Fortis Law Corporation addresses the topic of contractual obligations during this COVID-19 period. With well-timed and succinct text graphics to support what the attorney is saying, the audience can take in the contents of this law video better. Besides, subtitles (which are potent in widening your online reach) are provided in the above law video as well.
Rajah & Tann’s FAQ Video, Singapore
Chester Toh of Rajah & Tann Singapore, shares insights on conducting business in South-East Asia, and using Singapore as the gateway to the region. The audio quality of this FAQ video is clear, rendering the video easy to comprehend and watch.
The bookshelf behind the lawyer is evidently neat and tidy too; subtle details like this go a long way in suggesting that your law firm is meticulous in every detail.
I.R.B Law LLP’s FAQ Video, Singapore
In the preceding FAQ video, an attorney of I.R.B Law LLP talks about non-compete clauses in employment contracts. With an appropriate camera angle, a clear background as well as the strategic use of text overlays to emphasise important points, her audience will be more attentive to what she is sharing. Moreover, subtitles are provided in this FAQ video as well, garnering a wider pool of audience.
Law Firm Client’s Testimonial Videos in Singapore
Client testimonials build trust and forge an emotional connection with your target audience. Reach out to past clients and request that they share their stories on video, on behalf of your firm (the more compelling the story, the better). They should divulge a bit of their background, details of their legal journey with your firm and how you upended their lives for the better as you fought on their behalf.
Note: The video samples shared on this page are sourced from online channels and are not produced by our team.
I.R.B Law LLP Client’s Testimonial Video, Singapore
I.R.B Law LLP invites one of its clients to do a testimonial for one of its attorneys. The client highlights the positive attributes of his attorney such as being clear and concise. He further divulges that he appreciates how his attorney bears his best interests at heart. While the client explains his legal journey with I.R.B Law LLP, professional images of the attorney are flashed on the screen, hinting at an exemplary work attitude.
Our Video Production Team
If you require the expertise of a trusted video production company to feature your law firm, Vivid Snaps is the one for you! We can conceptualise and film introductory videos, FAQ videos and client’s testimonial videos at your law firm.
Vivid Snaps Video Production Studio
Filming equipment can be set up at your corporate office.
If you require a green screen studio space for video production and filming, we have a studio option for you as well!
Our green screen studio is provided complimentary to you when you engage our green screen video production services. The studio is reserved exclusively for our clients, enabling us to provide high availability for you.
Need a Video Production Team for Your Law Firm?
Our professional video production team can help you with your law firm video production in Singapore from conceptualisation to post-production. Get in touch with our project coordinators for a quote.
