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The Vivid Media, Video Production Team
We are a creative and enthusiastic team of directors, producers, project coordinators, graphic designers, video editors and videographers with years of experience. Therefore, you can enjoy full video production service from pre to post. Our main customer target is corporate clients with a diversified work range from internal brand story videos, communication videos, virtual & hybrid events to corporate photography.
Studio for Filming Instructional, Training and Tutorial Videos
Our office features a versatile, moderately-sized studio space designed to accommodate a wide range of filming needs for our corporate clients. This adaptable studio can be configured to suit various production requirements, allowing for customised sets and scenes that achieve the exact look and atmosphere required for corporate video projects. Whether clients need a professional backdrop for interviews, a product showcase, or a tailored set for creative branding elements, our studio offers the flexibility to bring diverse concepts to life. Additionally, the space is equipped with essential lighting, backdrops, and technology to ensure quality results, making it a convenient, all-in-one solution for corporate video production.
What is an Instructional Video?
An instructional video offers straightforward, easy-to-follow guidance, empowering viewers to complete tasks confidently on their own. These videos, also called tutorial videos, serve the purpose of demystifying processes and providing users with clear, actionable steps for success.
For businesses, high-quality, accessible training videos are more than just a helpful resource—they enhance brand image, customer engagement, and overall productivity. A well-produced instructional video conveys professionalism and reliability, reflecting positively on the brand and instilling confidence in customers and employees alike. When customers can effortlessly access self-guided help online, they feel more supported and valued, which strengthens engagement and fosters brand loyalty.
In the long term, effective instructional videos reduce support queries, free up resources, and improve the productivity of customer service teams, allowing them to focus on higher-level support. For employees, training videos provide a consistent learning tool, reducing onboarding time and ensuring that all team members understand processes and protocols in the same way. These instructional videos create a solid foundation for knowledge sharing and can be adapted over time to reflect new features or processes, making them an investment that continuously pays off by enhancing productivity, customer satisfaction, and brand perception.
Instructional Video Production by Vivid Snaps
We list some instructional videos produced by our team for corporate clients and brands.
Sports Training Instructional Videos
Instructional videos takes on different formats, but they serve the same purpose of providing clear and concise information for audiences to understand and follow along. We worked with Under Armour on this instructional sportswear video production as part of their video campaign. It features step by step walkthrough of the exercise drills guided along by renown local athletes.
The instructional video also allows the viewer to see the steps in action, so they can follow along and learn at their own pace. The camera angles that are used for instructional videos should be dynamic and show both close-ups and wide shots to make it more interesting for the viewer.
Instructional Video for Appliance Maintenance
Providing a clear, accessible maintenance instruction video not only enhances the usability of Rotimatic but also uplifts the brand’s image and strengthens customer engagement. By making these step-by-step instructions readily available online, Rotimatic demonstrates a commitment to user support, ensuring that customers can easily maintain their appliance and keep it running smoothly. This proactive approach builds customer confidence, as it shows the brand is dedicated to helping users get the most out of their investment. The easy access to maintenance guidance reinforces trust in the product’s durability and Rotimatic’s reliability, fostering a positive customer experience and promoting long-term brand loyalty.
App & Website Instructional Tutorial Animation Video Production
Using a combination of screen capture, motion graphics, and voice-over, we support our clients in creating engaging videos that clearly illustrate the user journey of their new website or portal. Screen capture allows us to provide a real-time walkthrough of key features and navigation paths, ensuring viewers can follow along step-by-step. Motion graphics highlight essential elements, guiding users’ attention to critical actions and functions, while voice-over narration delivers clear, easy-to-understand instructions that enhance the learning experience. This approach offers clients a polished, effective tool for onboarding users, boosting adoption rates, and ensuring users feel confident navigating the platform from day one.
Instructional Tutorial Video Production for Eldercare
Exercise activity instruction videos are valuable tools for the eldercare sector, providing guided, step-by-step demonstrations that make it easier for elderly individuals to participate in physical activities safely and effectively. Designed with the unique needs of seniors in mind, these videos help caregivers and staff introduce and monitor simple exercises that promote mobility, balance, and overall well-being.
By using video instruction, eldercare facilities can ensure that exercises are demonstrated consistently, allowing each participant to follow along at their own pace. This approach not only reduces the risk of injury but also encourages regular movement, which can enhance physical health and improve quality of life for elderly individuals. These videos also serve as a convenient resource for staff training, enabling caregivers to support and guide exercises confidently, even without specialised fitness backgrounds.
Training & Tutorial Video for Arts & Crafts
Art and craft tutorial videos streamline operations and boost productivity within eldercare organisations. By standardising training materials, these videos provide consistent, high-quality guidance that caregivers and staff can easily understand and implement.
Instead of relying on multiple trainers with varying approaches, organisations can use a single set of videos that offer easy-to-learn, easy-to-follow instructions, ensuring all staff deliver activities in a cohesive and reliable manner.
This standardisation saves valuable time for caregivers who may otherwise need extensive training on each activity. With tutorials that clearly outline every step, staff can quickly learn how to facilitate activities with minimal supervision.
Additionally, the repeatable nature of these videos allows caregivers to revisit specific segments whenever needed, which reinforces training and builds confidence, ultimately enhancing the quality of engagement provided to residents. By reducing training inconsistencies and promoting self-paced learning, art and craft tutorial videos help eldercare facilities maintain a productive, well-prepared workforce.
Instructional Video Production References from around Singapore
In this section, we share some references and analyses of instructional videos produced by brands, companies, and organizations in Singapore. Based on that, you can see how organizations make uses of how-to videos’ advantages for their own target or strategy.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Creative Instructional Video by Airline Industry
This video takes viewers to a totally different experience on an in-flight safety instructional video. Instead of conducting the video in an airplane, the airline brand was successful to show off the beauty of Singapore whilst getting across the important safety information.
Especially, the video delivers the safety aspect in a creative and unique way through a journey of Singapore from the past to the present. This is a great mix blend of tourism and flight instruction.
The warm colors, the soothing and comforting voice, and the calming music in the video are all innovative and harmonious enough to make viewers feel like enjoying a lively and relaxing traveling to Singapore. That is why the video lasts almost 6 minutes but viewers can’t miss out on any seconds of each film shot.
Instructional Video for a Fast Payment Method at Petrol Kiosk
Link: https://youtu.be/j-vjwqjFTe8
This video demonstrates the instruction for self-service Pay-at-the-Pump. Using an upbeat video with a clear voiceover, the video is easy to walk viewers through four tutorial steps.
The close-up focus on each step with a real user is an effective approach to illustrate the convenience when using this payment method. The video ends with the talent smiling and feeling satisfied, reemphasizing a pleasant experience. This video is an apt example of how you can let your video serves a double role of promoting your production feature and serving as a tutorial at the same time!
Instructional & Tutorial Video for Hair Colouring
Using upbeat music with a briskly paced tone, this tutorial video for dying hair brings viewers such detailed instructions that beginners can do after watching this video.
Starting by explaining each term accompanying with images so viewers can understand important terms and avoid needless misunderstandings. Besides, each step is clarified by a particular video clip with a guiding text overlay and the highlighted text for the important terms. This not only helps viewers link film sequences but also focuses on each effect used in the video.
The video doesn’t have a voiceover, but with all the engaging features, the viewers are never left feeling lost for instructions.
Promotional & Instructional Video for Installing DTV Equipment
This video shows how to install DTV equipment properly. The host begins her tutorial video with a short introduction that gives the fact and the reason we need to install DTV equipment. The talent chooses to perform each step by herself to demonstrate that installing the DTV equipment is simple and not intimidating at all!
Using on-screen text and dividing it into two parts, this light-hearted and mildly entertaining video feels appropriate for viewers of all age groups.
Tutorial & Instructional Video by Cosmetics Industry
This video guides the viewer on the make-up process from start to end. Providing informative steps that are easy to follow.
What we like about this video is the constant mention of the products and the emphasis on the brand. By the end of the video, viewers are left with a positive impression of the products.
Since starting the makeup, there is no music or special image effect but a straight-up guide accompanied by English subtitles so that viewers can fully focus on the instruction and stop at any point to take notes or memorize a particular step.
Although the video seems to be a recorded video from an online workshop, it is still effective in offering a detailed how-to-makeup video for beginners and advertising their set of skin care products.
Instructional Video by Telecommunications Industry
This video provides viewers with step-by-step instructions on how to use a SIM card. With illustrated images integrated with actions and detailed instructions in the text following each step, this company manages to simulate the process in the most simple and easy-to-understand way.
Besides that, using different font styles and text colors on a white background directs viewers’ attention to the content the brand wants to emphasize. Moreover, these features accompanied by exciting instrumental background music and smooth effects from one shot film to another present the key message clearly and concisely.
Work With Us for Your Instructional Video Production
With the amazing benefits of Instructional Videos, this method is a choice option for many organizations and brands to provide helpful information for customers. Work with us to have your own tutorial & instructional videos to elevate your brand, tightening your relationships with existing customers, and turning potential customers into brand advocates:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
