If you are selling health supplements, video production can alleviate your marketing campaign. The combination of audiovisual elements have proven effective at informing and persuading prospective customers to make a purchase.
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Health Supplement Video Production References from around Singapore
Many local health giants have leveraged on video production to promote their health supplements, utilising various styles to pitch their benefits to potential customers. The evolution of such commercials over the years is due to changing consumer behaviour; certain formulas that were effective a decade ago may not work today, especially with different demographics.
Explore this collection of video styles, and find one that matches your health supplements and marketing campaign.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Heart-Warming Narratives
The quickest way to a customer’s heart is through appealing to their emotions. Think about what your health supplements can do for your customers – how will their livelihood improve with your product? What impact will your product have on an individual, or even their loved ones?
You can do a narrative for the heart-warming genre; tell the story about the positive effects of your health supplements and let your audience see their benefits, thus persuading them to buy.
This is a heartwarming narrative touching on the benefits of health supplements across generations – how people are connected via a product. Prospective customers get the idea of this health supplement’s timeliness and its ability to pull family members closer via that shared connection.
Customer Testimonials
If your product has been around for a while, you may have already built up a customer base you can tap into for this.
Getting previous customers to share their experience with your health supplements will improve your product credibility and convince prospective customers to consider your products. By presenting everyday people who have had positive experiences with your product, customer relatability increases and thus persuades your audience to make their purchase.
Your customer testimonial video can just be as short as a minute, as long as your audience understands how your health supplements have impacted your customers positively.
Listicles
A listicle video is an audiovisual list of your product’s properties. It uses formats such as:
- X Reasons to Buy
- X Health Supplements to Get If You…
- X Things To Know About This Health Supplement
- X Natural Ingredients in This Health Supplement for Better Health
- Feel free to play with these formats to suit your product
Listicles can be easy to follow due to their straightforward style, so your target audience can pick up bite-sized bits about your product without being overwhelmed with information.
Your listicle video can be both educational and persuasive; while telling your audience about essential vitamins and how they affect one’s health, you can pitch your product, talk about its relevance to your listicle, and inform your audience on its benefits.
Just Music
A variation of the heart-warming style, a video comprising just music is simple yet equally effective at getting your message across if done right. Basically, this style does not have any dialogue but uses only music and visuals.
You can go for soft gentle musical tones with muted soft-lit footage, or vibrant funky sounds with motion graphics, depending on your target audience.
Because of how toned down this style is, you can use short versions of your video as an advertisement for YouTube or other streaming platforms.
No dialogue and footage was needed for this; just upbeat music and motion graphics stating the products’ benefits. However, a video works just as well for this style if motion graphics/animation are not your thing – a few product shots with overlay graphics, for example.
Direct Approach
For this style, you have to be mostly informative in your video. There are two ways to do this:
- Address the need and reason for the product’s existence
- Talk about the product and what it contains
The prime reason to purchase health supplements is to improve one’s health; work with that to introduce your product and explain its benefits. For example, if somebody needs something for improved joint mobility, you can use a video to explain how your health supplements could meet those needs.
You can also use celebrity endorsements in your video to add some spark to your informative video; get them to talk about the product to draw further attention to it.
Right off the bat, this video lets you know the issues that can be tackled through health supplements – aging skin, decrease in energy and vitality, etc. These will resonate with your audience, and once your product is introduced and explained, they will be pushed to purchase it to delay the negative effects of aging.
Drone Work or Behind-The-Scenes
Drones are good at making sweeping aerial or tracking shots. If part of your marketing video comprises showing the manufacturing process of your health supplements for customer transparency, consider using drones to capture the relevant footage.
For example, if you want to tell customers how natural and safe your health supplements are, why not include aerial footage of the plants or fields they were extracted from? That adds to product credibility, convincing your customers to buy your health supplements.
Take this factory tour video as inspiration for your own video; walk your customers through the manufacturing process for transparency. If your health supplements have natural sources, tell the audience that through inserting overlay shots of where they are extracted from – let them know how safe your product is for consumption. You can use drones for those shot types.
Web Series
This can be a combination of any of the above styles – mainly ‘Direct Approach’ and ‘Customer Testimonials’ – presented through recurring long-form videos.
A web series can be posted to your product’s YouTube channel and comprises several episodes of a certain length, be they five minutes or twenty minutes. You can centre your episodes around a theme such as product features or customer accounts.
As seen in this episode, customers and celebrities are not the only subjects, but health experts as well. This adds credibility to your product.
Each episode does not have to be very long, as long as it informs the audience about your health supplements and – more importantly – what they can do for them.
Producing Your Video
Video production will boost your campaign line-up for your health supplements. For video production services, consider Vivid Snaps to make your marketing videos. With an extensive portfolio comprising numerous styles from corporate videos to narratives to interstitials, this video production firm works closely with their clients to make videos specially catered to their needs.
The Vivid Snaps Team
Our team comprises media professionals with expertise in all stages of video production, including videographers, video editors, director, project coordinators and graphic designers. Our portfolio focuses on corporate clients, with works including internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Green Screen Studio for Corporate Filming
Our office houses a small green screen studio, suitable for filming of up to two on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
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