These days, sustainability has become a necessity, be it goods or services rendered. As the air transport industry continues to grow, the pressure on airports to become more energy efficient and sustainable is rising.
Green airport sustainability videos are a great way to showcase how your airport is working to improve their environmental impacts. These videos usually illustrate the different methods and technologies being used by the airports, such as sustainable aviation fuel, energy-efficient lighting and heating systems, and waste reduction initiatives. Choosing the right video style is essential to bring across a strong message memorably.
In this article we’ll explore different kinds of airline videos and observe how they communicate their message to the audience. Feel free to contact us using the form on this page for a discussion – we would love to explore what we can create together!
The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Green Screen Studio for Corporate Filming
Our office houses a small green screen studio, suitable for filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
Green Airport Sustainability Videos around Singapore
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Montage with Titles Video
ExxonMobil supplied the first batch of sustainable aviation fuel to Changi Airport in July 2022. Under the pilot program, ExxonMobil, an American multinational oil and gas corporation, delivered 1.25 million liters of neat sustainable fuel to Changi Airport. The video elaborates on the fuel production process and the certifications their fuel has received from various organizations. Using titles overlayed with corresponding footage to tell the story, the video gets straight to the point and helps the audience understand what the company is doing. The audience gets to go behind the scenes and take a look at the manufacturing process, the plants and ships that accommodate the fuel, and finally some of the faces that made the whole process possible. The video reminds us of the incredible input from various stakeholders involved to create our new sustainable future.
Exploring with a Host Video
It is well-known that Changi Airport has been one of the highest ranking airports worldwide. Other than the famous luscious greenscapes and waterfall cascading through Changi Airport Jewel, the airport also incorporates various sustainable designs that contribute to its green airport reputation. The video draws our attention to the structures in the airport that are built with sustainability in mind – one of which is the ceiling being built with intelligent lighting which controls the amount of light entering the building. By pointing out various interesting ‘secrets’ in the building that we otherwise may miss, viewers learning these fascinating design techniques can have a greater appreciation for the airport the next time they visit. The video by CNBC uses an energetic presenter going around in Changi Airport to tell its message. Shooting in various locations in the airport keeps the video visually interesting as well.
Green Airport Sustainability Videos Worldwide
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Footage with Voice-Over Video
Hong Kong has pledged to become one of the world’s greenest airports. The video explains how the airport is not only environmentally conscious but is also attentive to the welfare and inclusion of their staff. The video uses a mix of video techniques, including aerial and drone shots, timelapses and moving steady-cam shots. Moving shots are often popular in videos featuring structures and inanimate objects as too much stagnation in the video can be hard to hold the viewers’ attention. Drone and aerial shots are popular in airport videos to capture the wide surroundings! The video is linked by a strong voice-over in the background explaining the airport’s path to sustainability. Some videos are of different qualities, seemingly shot on different cameras, but they all come together seamlessly with the voice-over linking them together. The viewer focuses on the story and content and the message of this video is brought out.
Sleek Montage with Titles Video
Brussels Airport’s concern for the environment is illustrated in this video using beautiful footage with energetic music that complements the video’s pace well. Using just titles and footages to explain their point, the video keeps it short and simple without elaborating on the technicalities of their sustainability because let’s be honest, most viewers will not remember the technical details of the green process! This video also incorporates diegetic sounds of the environment’s ambience, which includes airport chatter, airplane taking off, nature sounds outside the airport. Using ambience sounds in such videos often help to let the viewers feel that they are present in that environment, thus becoming more engaged in the video.
Interviews without a Talking Head
Sydney Airport brings a sense of personal touch to their video while explaining how sustainability touches every part of their business. The video features various employees in different sectors of the company talking about how they incorporate sustainability into their work. Instead of your usual talking head and B-rolls sequence, the video introduces each employee with a still shot of them either looking into the camera or working, with their names and designations on the same shot. The video then goes into B-roll footage relating to what the person is speaking about. We do not see them speaking but hear their voice-overs in the background over the B-rolls. This video style is becoming increasingly popular among corporate videos/interviews. It is creative and cinematic, and the message of the green airport sustainability video flows through clearly.
Video With teleprompter And B-rolls With Subject
Swiss International Air lines (SWISS) embodies its home country’s traditional values, and commits itself to delivering high quality products and services. Their video illustrates how the airline not only does their part for the environment but also their support for the LGBTI community. The video has a more serious tone to it – it starts with slow droning music and the CEO of the company talking to the camera. All the interviews were most possibly done with a teleprompter in front of the camera – making sure your subject sticks to the script is essential in videos like these where planned B-roll footage will be inserted during their voice-overs.
Documentary Style Airport Sustainability Video
Austin-Bergstorm International Airport created a documentary style video educating viewers on their sustainability components at the airport. The green airport sustainability video is educational and illustrates their points clearly – with pictures, moving shots, titles, and voice-over.
Simple and Professional Airport Sustainability Video
London City Airport’s Sustainability Roadmap video features their COO reaching out to the viewers and explaining the airport’s journey in reducing carbon emissions, improving the environment, and helping local communities fulfill their full potential. The video combines the subject talking with B-rolls of the airport. Simple, straightforward, no background music, using depth of field to create beautiful professional shots of the COO, the video creates and soft, calm and natural atmosphere, making it easy for the audience to trust what they are hearing.
Animated Video for Green Airport & Sustainability
Ferrovial Airport jumps in with an animated video illustrating their efforts in creating airports that respect the environment. The creative animation features different kinds of styles – from official papers to comic style graphics – the change in graphics and fast paced music keeps viewers engaged in this video.
Realistic Animation Video
Wings of Shenzhen is a unique project by the United Network Studio where a high speed railway station is fully integrated with an international airport. At first glance the video looks like live action footage, but soon you realize that it’s realistic animation! The walk-through animation video allows the audience to visualize the building and be excited for its realization!
Conclusion
A green airport sustainability video can be a powerful tool to spread awareness about the importance of preserving our environment. It is important to make sure that the video uses various techniques and styles, such as animation, drone and aerial shots, slow motion shots,, and other visual effects. This will help create a strong message that will resonate with viewers. At the same time, it is important not to get too technical or complex with the information presented in the video. A cinematic approach can create an emotionally charged ending that drives home your message.
And that is where we come in. Our video production team is a group of creatives in Singapore specializing in video content creation for organizations. From pre-production to post, we will see through the process with you to achieve effective communication. Whatever video style you are looking for, let’s make that happen. We strive to bring value to our clients by evolving with your needs. We welcome you to get in touch with us and find out how we can work together.
Vivid Snaps Video Production Team
And that is where we come in. Our video production team is a group of creatives in Singapore specializing in video content creation for organizations. From pre-production to post, we will see through the process with you to achieve effective communication. Whatever video style you are looking for, let’s make that happen. We strive to bring value to our clients by evolving with your needs. We welcome you to get in touch with us and find out how we can work together.
For a profile of our team, visit About us to learn more.
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