As you are searching for a vendor and ideas for your FMCG video production in Singapore and globally. We share some considerations backed by video references to kickstart your video production conceptualisation process.
More and more companies are using videos as one or several parts of their marketing strategy. In fact, statistics show that using video as part of your marketing strategy can lead to a 38% increase in online conversions and a 21% boost in website traffic.
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The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
FMCG Video We Have Worked On
We have the privilege to work on several video productions for the FMCG industry, and they are in the following categories.
FMCG Industry, Corporate Introductory Video
An introductory video provides quick overview to your business, in this video the interview and voiceovers of key management members are used in conjunction with on-the-ground scenes to provide the audience with a comprehensive view of the consumer goods business in Singapore.
Your Considerations When Planning A FMCG & Supply Chain Video Production
Keep in Mind the Target Audience
Production companies have become an essential part of an FMCG business. FMCG companies need to produce videos for promotional purposes, and this is where production companies come into play.
There are many types of productions that can be done by the production company. Some of these include:
Product Demonstrations
This is a great way to show off your product in an attractive manner. You can use this video to show how easy it is to use your product, or how it works. You can even use it as an educational tool to teach people about how it works.
Product Comparison
These are also very useful in helping potential customers decide which product they want to buy. The best way of doing this is by comparing different brands and their features side by side so that they can easily compare them and choose the one that suits them best.
Testimonials
These are quite popular with many businesses as they give people a chance to share their experience with a particular brand or product, which can go a long way towards helping other people make up their minds about buying something from you or not.
Consider the Impact of Visual Storytelling
Visual marketing has been proven to increase engagement and influence buyer behaviour. In fact, research from YuMe and the IPA shows that 80 per cent of consumers prefer video to other forms of content.
Visual storytelling is particularly effective in the food, beverage and personal care categories because they’re inherently visual products and experiences.
The way you package your product can tell a story that resonates with consumers — one that they can connect with on an emotional level. And when they feel connected with your brand, they’re more likely to buy it.
But what about using videos for FMCG companies? The question might seem strange at first glance — after all, most FMCGs are sold in stores and have little need for online advertising.
Yet consider this: According to Google Consumer Surveys, 79% of consumers claim they would rather watch a video about a product than read an article about it.
Look at Other Videos
Campaign Videos
Use them to promote your product and create buzz around it, or add it as bonus content on your website.
Product Videos
Show people how a product works, what benefits it provides and how to use it. If you’re selling a complicated piece of technology, for example, a video can help explain its features in detail.
Customer Testimonials
Get people talking about your products by asking them to share their experiences with others through video testimonials.
How-to Guides
Show people how to use your products, what they can do with them and how they fit into everyday life (for example, how to use an app).
The best way to stand out and get noticed online is with an engaging video. This can be used in a variety of ways.
Craft a Brief Based on Your Goals
When you’re ready to launch a video marketing campaign, it’s important to have a clear idea of what your goals for the project are.
For example, if you’re an FMCG brand and you want to increase sales by launching an interactive video series on YouTube, you’ll need to think about who your target audience is, what content they like watching and how you can make them feel more connected with your brand.
You might also want to think about the tone of voice that you want your brand to adopt – is it friendly and approachable? Or confident and authoritative?
Once you have clarity about these things, it will be much easier to write a brief for your video production company so that they can create videos that resonate with your audience.
Remember the Sales Funnel
When shooting a video for your FMCG company, you need to remember that you are also selling an idea. Your video needs to tell a story, and it needs to convey the benefits of your product or service.
The best way to make this happen is by using the sales funnel when shooting your video. The sales funnel is used in direct marketing and advertising, and it can be applied to any type of video production.
Here’s how it works:
- First, you have your product or service at the top of the funnel. This is why we call it a sales funnel — because it’s designed to get your audience to buy something from you at the end of it.
- Next, you have different parts of your marketing campaign that bring people into this funnel: special offers, discounts or even just general information about what you’re offering. This helps build interest in whatever product or service you’re selling at the top of your funnel.
- Then comes some sort of call-to-action — maybe a discount code or another offer that will entice people into buying from you if they take action now (instead of waiting).
Think Big Picture
The trend of video marketing is on the rise. It’s a great way to connect with your target audience, educate them and persuade them to buy your product or service.
The best way to start a video marketing campaign is by creating an engaging script that entertains and informs your viewers at the same time. Do you want to increase sales or awareness? Once you have figured out what you want then it will be easier for you to develop appropriate scripts and visuals.
If you are in the FMCG industry then you already know that there are so many brands competing for the attention of potential customers. Your target audience has limited time and attention span, so it’s important that you grab their attention quickly and deliver your message clearly.
Takeaway
Video helps brands tell their stories and connect with customers in a more impactful way than text or still images can. It also helps brands engage with customers through live chat features like Facebook Live or Instagram Stories.
That’s why video production for FMCG companies is so important. It allows brands to showcase the human side of their business and show customers that there are real people behind every product they sell.
A video production company will help you get the most out of your video. If you’re looking for video production for FMCG companies in Singapore, then look no further than Vivid Snaps!
Vivid Snaps Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
