Climate change has become increasingly worrying globally, causing us to focus more attention on sustainability. The common phrase ‘Save our Earth’ is an example of the media content we observe daily, nudging us to take action. Over the past few years, many industries have started to make changes to meet their goals for sustainability; but as individuals, we can still do more. By understanding how our own actions can make a difference, we can work towards a more sustainable future.
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
The Vivid Media Team
Founded in 2011, Vivid Snaps is a media production company based in Singapore and serving clients worldwide. We are focused on delivering high-quality photography and video production services for organisations locally and abroad. We believe with our decade worth of experience coupled with a passionate team, we are able to assist you in finding the media solution you need.
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Sustainability Video References from Vivid Snaps
Please Note: Some videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Support for Sustainable Supply Chains Video
With the increasing amount of people more attuned to join companies that align with their own values, this supermarket supply chain leverages on video production to exhibit its company’s goal and how they supply consumer goods seen in your supermarkets.
Through the usage of fanciful close-ups featuring toothsome chips, you are able to see in great detail the variety of products they supply.
‘B-rolls’ are shot using an equipment known as ‘gimbal’ which allows the ‘dolly-in’ shot of the forklift to be taken steadily. (a smooth & gradual forward movement shot)
This is effective to forge a shot that feels dynamic as it provides a level of depth when passing through the surrounding, making the shot seem more interesting.
Carbon Neutrality Tree Planting Video
The principle behind carbon neutrality is balance, and this is achieved through balancing between carbon emissions & carbon absorption.
One of the concrete ways is by planting trees like the Tembusu Tikus & Pelong as they help to absorb carbon dioxide in the environment.
On top of that, some of the most fulfilling moments come from forging comradeship with people you are working with. With the help of ‘B-rolls’ capturing the team cooperating with each other to lay the foundation for the tree, it also reflects important qualities like teamwork.
Identifying the theme of the video as nature-themed was also made effortless through the use of ‘Establishing Shot’ which is used as an introductory shot to places like Punggol Park. This may also be used in other videos as we take advantage of the same technique to provide you instantly with the context of the video which is crucial to retain viewers’ attention.
Sustainability Video References from Around Singapore
Sustainability Strategy and Financial Planning Support Video
For sustainability efforts to go far, we need a good plan, this is when Sustainability Strategy & Financial Planning Support comes hand-in-hand.
Illustrative ‘B-rolls’ which are footage capturing the main action, alongside ‘Voice-over’ forms the backbone to better let you have a clearer image of information like how the agriculture facility looks like.
The prominent ‘gov.sg, Connecting You With Government’ logo also known as ‘Computer Graphic (CG)’ helps to give a sense of identity & branding. This would be an incredibly effective element to have as it allows you to feel the video is credible as it is shared by an established organisation.
In addition, as there are many pieces of information to absorb, the ‘Graphic Overlays’ help to highlight the keywords in each section, thus, this helps you to counter any confusion.
Power Usage Effectiveness (PUE) Video
With the growing global demand for data centres, this project is an environmentally friendly and resource-efficient way to meet the expanding needs of the digital economy.
By harnessing seawater for cooling, it increases cooling efficiency for the data centres while reducing treated water consumption, which is a limited national resource.
Making full use of animated graphics, this data centre company effectively brought across the idea of their visionary project of the data centres being built in a scalable and sustainable way to support Singapore’s digital economy.
Sustainable Sourcing Video
To source sustainably, one has to integrate social, ethical and environmental performance factors into the process of selecting suppliers. This hotel has implemented sustainable practices on multiple levels of their services.
The hotel imports 70% of its greens from an organic farm in Malaysia and sources 30% of its herbs from its own rooftop garden. They source high animal welfare products that are certified to be sustainably sourced.
This video takes the viewers through the process of the hotel embracing the responsibility of being sustainable in their various services by implementing new environmentally-conscious practices.
Plantation Drives Video
Being able to transform Singapore into a ‘City of Nature’ by further restoring nature into our urban landscape, the idea of plantation drives is important for our ecological and social well-being.
NParksSG started a OneMillionTress Movement as it aims to green up Singapore on an unprecedented scale, through planting a million trees within 2020 to 2030.
Making use of the B-rolls and animated texts which show the important pointers. The call to action at the ending prompted the viewers to view their website by influencing to make a difference through the movement.
Sustainable Development Goals Video
Sustainable Development Goals comprises 17 goals which is a global framework adopted by World Leaders at the UN Summit in September 2015. These goals apply to all countries to mobilise efforts to tackle climate changes and many more.
Singapore committed to 6 out of 17 goals through their climate action efforts in developing a sustainable city. Singapore believes that the pursuit of both economic growth and environment protection is not contradictory but complementary.
The use of a stop-motion video will enhance the retention of contents in viewers’ brain as it is easy to comprehend with important details covered in a concise manner.
Energy Management Solutions
Renewable energy is intermittent for instance, the sun may not always shine & the wind may not always blow, hence, we would have to step up a level and consider even deeper solutions. One method is to capitalise on the energy storage system as energy can be stored for later usage.
When sharing new and innovative concepts that may seem foreign to your audience, it helps to have a credible personality to convey the information. One of the best ways to show that a presenter is credible is to display the awards accomplished by them. The video made the award shot look mysterious by making good use of the ‘rack focus’ technique during filming.
This specific technique revolves around the intention to slow-reveal, as the camera focuses on a different spot before gradually focusing on the main object which keeps you in anticipation & mimics how our eyes would see.
Smart Meter Solutions
With the advancement of technology, there is no doubt that improvements like smart metering are added to the water system. Smart metering allows you to detect early leaks which has been shown to have on average a 5% water saving which benefits you & the environment.
Being able to track your water usage levels also gives you a platform to address your water utility bill by developing good water-saving habits.
This video was effective to engage you as ‘computer graphics’ seamlessly appears above the presenter’s hand gestures when she is exemplifying her points. The term ‘lead room’ which is the extra visual space purposefully framed based on the position the presenter is facing, ensures enough space for the graphics to be added during post-production. With the help of the graphics, the topic of Smart Meter Solution would be much easier to comprehend.
Smart Building Management Systems Integrated with IoT
For any technology to develop successfully, an ecosystem must be able to freely evolve around it, with various companies contributing their expertise, transformed with the power of the IoT, this smart mobility solutions company’s campus is now a smart building.
The idea was to create a workspace which is not only more comfortable and more sustainable. Air quality monitoring and daylight harvesting are only some of the elements of the innovative concept.
The video brings us through the campus with the use of animated graphics to show the IoT Solutions incorporated into their building. Important pointers are animated with related visuals to substantiate it. Being able to read the pointers will help to grasp the content more easily than based on hearing the narration.
Zero Waste to Landfill Video
Singapore is one of the world’s most efficient, liveable, and prosperous cities. But the tropical city-state is struggling in one important area—how it manages waste.
Singapore’s only landfill, Semakau Landfill, is fast filling up. At our current rate of waste production, she will only last till 2035. It is not sustainable to build more landfills. The cycle will only repeat itself.
Through this short animation with the call to action — #savesemakau, it is created in a cartoon-like animation that will be appealing across all ages as it teaches us how to adjust our lifestyle and make sustainable choices as we incorporate zero waste to landfill.
Sustainable Supply Chain Video
In today’s fast moving environment, you need to deliver at your best while you adapt and continuously improve to reshape how you deliver to satisfy the customer of tomorrow.
This digital supply chain company showcases the advantages of a sustainable supply chain and how it is incorporated as an important key to companies’ end to end business processes.
This video makes use of a note-taking style to convey advantages of sustainable methods that take place in each business process. This style lists down the important pointers for viewers to have better retention of the information just like note taking.
Sustainability Video References from Around The World
Environment, Health and Safety (EHS) Programmes Explainer Video
Environment, Health and Safety (EHS) programmes go beyond conventional high risk work sectors like chemical plants. The knowledge encompassed within the programme is also vital for sectors like offices, data centres & retail stores as it eradicates risks that impact the company’s people, brand & customers.
Professional illustrations consisting of a consistent blue & green theme makes the video effective as it matches the distinctive colour of the globe which fortifies the idea of sustainability.
The call to action at the end of the video also provides you as a viewer an instruction of how you can make use of the knowledge you acquired from watching the video. This is the power of video production as it enlightens you with content & with the ability to influence you to act upon the call to action.
Sustainability Initiatives Optimisation Support TVC
Optimisation support is defined by improving efficiency in processes. Without advancement in technology it would be challenging to boost efficiency, however, it should not come at the cost of the environment.
This digital communication company helps to bridge the people who are involved in sustainability initiatives from different parts of the world through digital communication. Communication will allow people to share pioneering ideas on the best approach to improve the environment with one another, which will accelerate sustainability efforts in the long-run.
An effective TVC is normally a 30-40 seconds video commercial that captures your attention right from the very start. With the limited screen time, we rely on cinematic shots partnered with inspirational music to achieve this.
Energy Management Video
Energy management comes into play by integrating increased shares of renewables to customer power systems.
This energy solutions company came up with Project ILLUMINE to improve their intelligent control system. Through the system, it enables efficient integration of renewables and paves the way for a low emission future.
This video addresses that with energy management, a sustainable and stable energy supply can be ensured. With the inclusion of visuals while the interviewee is narrating the technical information allows viewers to understand the content in a straightforward method.
Energy Efficiency TVC
Energy efficiency can start from within the household, by replacing all our old appliances with energy-saving appliances helps to reduce household carbon emissions and even lower our energy bills.
This energy saving company works toward addressing the climate crisis and being the voice on energy efficiency and clean energy solutions. Making use of a short 30sec animated TVC, it brings the viewers through the method of reducing energy consumption in the house using visuals that are easy to comprehend.
The call to action at the end of the TVC leads the viewers to either visit the website or get in contact with the energy saving company, to get free impartial advice on how to contribute towards saving energy.
Data Centre Management Video
As our cities become smarter and more connected, the importance of secure, reliable, and sustainable data centres is increasingly highlighted.
This building company provides solutions for data centres that are smart and climate-friendly. The data centre has reliable & uninterrupted power supply systems while its smart & energy efficient cooling helps to reduce carbon footprint and operating costs.
This video depicts the fact that energy management plays a crucial role in a data centre’s sustainability. Making use of animated graphics, it allows the viewers to grasp the important pointers that the company does to provide a sustainable data centre.
Carbon Sequestration Video
To fight against global warming, the world needs to sharply reduce emissions of carbon dioxide gas. A technology called carbon capture and storage can keep the gas out of the environment.
This oil & gas company’s solution was to build Quest for the carbon capture and storage (CCS) project in Canada. It safely stores over 1 million tonnes of liquid CO2 underground in the rock’s interconnected pores.
Through the informative video, it allows the audience to understand the process of CCS. It shows that the deployment of carbon emissions reduction infrastructure is important for all industrial processes in order to reduce their heavy carbon footprint.
Energy Efficient Procurement Video
Sustainability is starting to become one of the pillars of business activity. Organisations include initiatives to reduce their carbon footprint by committing to achieve 100% renewable energy.
Through Power Purchase Agreement (PPA), the electric sector supplies renewable energy to businesses under a fixed price. Businesses are able to achieve their sustainability goals while being able to purchase renewable energy at an affordable price.
This video makes use of animated graphics to educate the viewers through the 3 types of PPAs and listing down the advantages for both parties – vendor and the buyers.
Science-Based Targets Video
Organisations worldwide are leading the zero-carbon transition by setting emissions reduction targets grounded in climate science through the Science Based Targets initiative (SBTi).
This electricity transmission company is the first Irish semi-state organisation to have our emissions targets validated by the international Science Based Targets initiative. Through this, it will help meet Ireland’s climate and energy targets.
The video helps to address the commitment of the company incorporating SBTi in three different scopes that is shown through graphics as visuals have a longer retention in our brain.
Net Zero Transition Video
The transition to decarbonize the world is happening. Whether it achieves its goal of net zero carbon emissions by 2050 is far from certain. The path of transition will shape the macro environment.
Flying connects us with the places, people and things we love but it comes at a costly environment. Fly Net Zero is the commitment of airlines to achieve net zero carbon by 2050.
Making use of animated graphics, it takes us through the bold plan of the four methods airlines are incorporating. With the direct visuals that display the important details allow us to comprehend the information better.
Smart Energy Platform Video
An energy management platform that uses blockchain technology to optimise electricity management and enable users to independently choose their energy sources from both grid and solar cell systems.
Omniflow is a Smart Energy Platform. It utilises a hybrid power setup with integrated IoT applications and energy storage High-performance solar panels and cutting-edge omnidirectional wind technology.
Through this video, it makes use of 3D real-life animation, narrated in a concise manner to get the important details to the viewers. It helps to showcase the brand as a single infrastructure with various services, making use of renewables to power the future.
Conclusion
With organisations from around the world turning to video production to help create awareness about their sustainability initiatives, it is important to understand what it takes to create effective and engaging sustainability reporting videos. From incorporating the right visual elements to ensure a good fit with the company’s target markets to making strategic decisions regarding narration, audio and editing, there are multiple ways to ensure that a sustainability reporting video can be effective in creating the desired impact.
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We have a team of Producers, Directors, Videographers, Editors and Photographers. Together, we help organisations like yourself communicate with your target audience through visual storytelling. While these usually take the form of corporate videos, interviews, tutorials and creative short stories, it includes everything else in between.
We are focused on service corporate clients and organisations, we do our best to forge a long term working relationship with you. Supporting you in every media requirements that you need, ranging from event photo & video coverage to producing documentaries for businesses.
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