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Creative Video Production for F&B Brands

In today’s competitive F&B scene in Singapore, standing out is more than just about having great food—it’s about telling a story that connects with your customers. Creative video production has become one of the most effective ways for F&B brands to capture attention and engage their audience. In this article, we’ll explore with how investing in high-quality video and photography services can take your F&B brand to the next level in this fast-paced digital world.

Note: Some content in this article may be enhanced or paraphrased by using AI writer software.

The Vivid Media Team

Vivid Media Company Group Photo Singapore
Group photo of the Vivid Media video production team

Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.

Creative Food Video Production

Here’s a quick look at our Creative Food Video Production services, tailored to showcase your brand and food in the most engaging and visually stunning way. We aim to bring your culinary vision to life on screen.

At Vivid Media, we specialise in a wide range of photo and video production services designed to showcase your culinary creations in the most engaging and visually captivating way. Whether you’re looking to create a recipe video, cinematic food production, or live-stream a cooking demonstration, we have the expertise and creative approach to bring your vision to life. Our experienced team is here to help elevate your food brand and capture every moment with professionalism and creativity.

Food Recipe Videos

Step-By-Step Recipe Video for Home Appliance Brand

Using a video approach to showcase the appliance. This allow audiences who has the appliance to be engaged by following the recipe posted by the appliance’s brand. It can also promote the machines to prospective buyer on social media through interesting recipe videos.

Training & Instructional Food Video

Product Troubleshooting video

Creating instructional and training videos that saves you time when coaching staff across your franchises. If you are a distributor of food processing equipment, a troubleshoot video can help your customers find solutions without engaging your service centre.

Culinary & Cooking Video Live Stream

A Culinary Live Stream by Courts & Philips

As compared to food-related marketing videos, a cooking live stream provides audience with a very different experience. A live stream or virtual event can be open to the public or restricted to a small group of audience. Live interactions and live e-commerce sales can be coordinated in your live streaming. Special engagement segments such as a lucky draw is also a crowd puller, or at least compels your audience to stay through your virtual event.

Food Video References

In this section, we share some references and analyses of informational videos produced by brands, companies, and organizations. Based on that, you can see how organisations make use of food videos to engage their target audiences.

PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Media. The following videos are sourced from publicly available websites, such as YouTube.

Storyline Based Food Video Production

Origins of the Peranakan Cuisine, NOT produced by Vivid Media.

In this video, the rich history of Singapore comes alive through food as award-winning chef Violet Oon and Kevin Lester (@thelioncityboy) prepare Itek Sio, a traditional Peranakan dish of braised duck in fragrant spices. As they enjoy their meal, they discuss the origins of Itek Sio and the fusion of Peranakan and Eurasian cultures in Singapore.

By using a creative video approach, the video immerses the audience in the vibrant cooking process, making the story of the dish not only informative but visually engaging, enhancing the viewer’s connection to Singapore’s culinary heritage.

Food Cinematic Video

Cinematic Food Preparation Process, NOT produced by Vivid Media.

Filming the food video with a cinematic approach elevates the viewing experience by turning a simple recipe tutorial into a visually appealing video. With dynamic shots and close-ups, the video highlights each step of the sandwich preparation, from kneading the dough to grilling the meat and assembling the dish. The cinematic approach creates a deeper emotional connection with the audience, allowing them to appreciate the craftsmanship behind the sandwich.

Food Branding Video

Burger King Rebrand Introduction, NOT produced by Vivid Media.

Burger King visually communicates the transformation in a dynamic and engaging manner. From the video, it highlights the refreshed logo, redesigned store interiors, and new packaging while emphasising the brand’s core values and commitment to quality. This approach creates excitement around the rebrand, builds anticipation, and ensures the new brand identity resonates with both loyal customers and potential new ones, all while reinforcing Burger King’s position in the competitive market.

Stop Motion Animation

Food Preparation Video, NOT produced by Vivid Media.

The transformation of simple ingredients—such as potatoes turning into fries, corn into popcorn, and onions into onion rings—becomes an exciting journey. The stop-motion technique adds a playful, almost magical element to the process, making each step feel dynamic and full of energy. This approach not only grabs the audience’s attention but also makes the food preparation process more memorable, emphasizing the creativity and artistry behind turning everyday ingredients into delicious final products.

Food Commercial Video

KFC latest Food Item, NOT produced by Vivid Media.

Launching a new food item through a video, like the KFC Kentaco commercial, is ideal for capturing attention and showcasing its unique features in an engaging way. The video approach brings the product to life, evoking curiosity and desire, while effectively building excitement and boosting awareness for the launch.

Other Food Photo and Video Production

Here’s a quick look at the other different types of food photo and video production services we offer, customised to highlight your brand and food in the best possible way. Whether it’s a photo shoot or an engaging video, we want to make your vision come alive.

Now, let’s take a look at the different types of food photo and video production:

Event Photography

Event Photography can be used to capture food events, culinary experiences, and trade shows, preserving the highlights of product launches, cooking demonstrations, and food tastings for promotional and social media purposes.

Our team of skilled event photographers is ready to capture your food-related events. Whether it’s a product launch, culinary festival, or brand activation, we ensure every key moment—from vibrant food displays to interactions with guests—is beautifully and consistently documented.

Before your event, our photographer will review the schedule to plan the key highlights. During the event, we’ll capture the food preparation, guest interactions, and the atmosphere, ensuring no moment is missed.

For added convenience, we also provide on-site photo editing services, delivering high-quality, ready-to-use images for quick sharing on social media or for marketing purposes—perfect for events that need fast turnarounds.

Instant Roving Photography

With our roving photographer moving around the event, your guests won’t need to queue like they would at a traditional photo booth. Our roving photographer will roam around your event venue, approaching and engaging your guests for a posed shot. 

Our team will provide On-site Editing and Unlimited Instant Prints during your event.

On-site Editing

Photos captured by our roving photographer are promptly edited by our on-site editing editor, ensuring quick turnaround for photo prints!

QR Instant Download

QR Instant Roving Photography is dedicated to continuously improving and innovating our instant photography services. The Instant QR Download system, eliminates the need for traditional photo paper, making it a sustainable option. By offering a digital experience, we reduce waste, promote sustainability, and encourage more interactive engagement with event attendees, all while respecting their privacy.

The process is quick and easy—guests simply scan a QR code with their smartphone to download their photos. There’s no hassle, and we respect privacy by not collecting personal data or email addresses. It’s fast, simple, and secure.

Event Videography

F&B Event Videography in Singapore

Event Videography can be used to document food product launches, food festivals and brand activations, capturing key moments like product launches, influencer interactions, and behind-the-scenes footage to create engaging content for marketing and social media.

Our Event Video Services Include:

  • Roving Videographer
  • Static Videographer
  • Event Video Highlight
  • Interview Filming
  • Wireless Video Live Feed
  • Live Streaming
  • Event Concept Video
  • Event Teaser Video
  • Event Video Production

To find out more about our event video services, visit us here.

Vivid Media’s Creative Video Production Process

Our creative video production process for food videos typically takes at least two weeks, from conceptualisation to the first cut. It follows a structured, three-part approach to ensure a smooth and effective creation process.

Pre-Production

We start with an initial meeting and discussions to fully understand your ideas. Based on this, we proceed to conceptualise and create a detailed storyboard, which serves as a blueprint for the video.

Filming & Execution

Once the storyboard is finalised, our video producer schedules the shoot and begins the actual filming process. This is when the vision comes to life, capturing all the necessary footage.

Post-Production

After the shoot, we move into the editing phase. The footage from the shoot is edited and refined according to the plan. You will have the opportunity to review the video and suggest any changes before it is finalised.

Photography & Filming Studio Space in Kallang

Professional Filming Studio in Singapore
Professional Filming Studio in Singapore

If you’re looking to create food photo and video productions but don’t have a studio space, our photography and filming studio in Kallang is the perfect solution. Equipped with versatile setups, it caters to various projects such as creative food videos and product photography. With its 598-square-foot space, the studio can comfortably accommodate up to four on-screen talents, making it ideal for food productions of all scales.

Located near Kallang and Bendemeer MRT stations, our studio offers convenience and accessibility for both clients and crew, ensuring a seamless production experience.

Vivid Media Video Production Team

Vivid Media Company Group Photo Singapore
Group photo of the Vivid Media video production team

We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:

  • Corporate video production
  • Live streaming for virtual & hybrid events
  • Corporate photography
  • Event photography & videography

For a profile of our team, visit About us to learn more.

Get a Price Quotation

Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.

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