Video editing is a technical skill, while creative video editing takes more than that. A good video editor takes into consideration the client’s objectives, director’s vision and infuses his or her creative touch, then executes the video edit proficiently with the appropriate technical know-how.
The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Creative Video Editing by Vivid Media
Creative video editing allows for anyone to be able to tell a story, convey a message, or simply entertain viewers through the use of visual and auditory elements. It is a crucial step in the post-production process and can greatly enhance the impact and effectiveness of a video.
But how important a role do they play in the making of a video?
Well, there are many different approaches to creative video editing, and it largely depends on the vision and theme of the intended video. Some themes call for a fast-paced and dynamic style, using quick cuts and energetic music to keep the audience engaged. Others may opt for a more minimalist approach, using simple transitions and subtle music to create a sense of calm and tranquility. Let’s take a look at some videos for a better understanding!
Creative Video Editing Video References from Around Singapore
We share notable video references produced by brands in Singapore.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Creative Video Editing for Fast Food
The editing style in this case replicates that of a zombie horror film, with a slower pace at the start, complimented by dark lighting and thunder sound effects. The slower pace helps to build suspense, leaving viewers wondering and invested at the same time. As the video progresses, faster cuts were done, backed up by sound design.
This is done to string up the emotions and acts as a form of summary of what the video is about before the call to action. Plus, this video is from McDonald’s, which is a light-hearted franchise, hence having this kind of theme for their marketing also invokes a sense of comedy and will keep the viewers/consumers interested in their products.
RSAF Commercial
The visuals in this video were edited in a slow pace, complimented by inspirational music and a calming voice-over. It allows for the audience to experience the sentiments that are intended to be felt through the video, giving a sense of patriotism and pulling on their heartstrings.
Creative Video Editing Video References from Around The World
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Plaza Hotel Commercial
This video follows the slow pace of the aforementioned example, where in this case, the edit helps to illustrate the grandiose and luxury of the hotel, while also showcasing the simplicity and humbleness at the same time without having too many exciting cuts.
Apple iPhone Commercial
This video bears a faster pace of editing, accompanied by music with a fast BPM. Notice how there are some pauses in pacing in between fast cuts to not let the video build up too much. This is the tendency for videos with a fast pace, as the build up will happen quickly, and hence it is important to be able to time it accordingly during the audience’s attention span. Also note that despite the fast cuts, every cut has something different that is happening. This is in order to reduce repetitiveness and to keep the audience engaged.
Conclusion
Regardless of the style, creative video editing requires a strong attention to detail and a sense of storytelling. Identify the key elements of a scene and arrange them in a way that effectively conveys their intended message or emotion.
Overall, creative video editing is a crucial aspect of the video production process and allows filmmakers and editors to craft a unique and engaging visual experience for their audience. It requires a combination of technical skills and creative vision, and the best editors are able to seamlessly blend these elements to create a final product that is both visually stunning and emotionally impactful.
Vivid Snaps Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
