Corporate social media videos are a fundamental form of content which every company must include when it comes to marketing. Majority of the consumers right now are online users, which makes social media an incredible marketing opportunity for brands to thrive in.
Creating social media videos as content for your company’s social media page could be the driving force of your brand’s online marketing. Read on to find out how you can create corporate social media videos for your marketing and how it can impact your brand.
What is a Corporate Social Media Video?
A corporate social media video is any video content that is created to be shared on social networks. These videos can be uploaded as regular posts, ads, stories, cover videos and profile videos.
The sole purpose of a corporate social media video is to encourage your followers and consumers to engage with your brand and remember it. Online users are often more inclined to follow a social media page if they like what they see, or if they can relate to the content that is displayed.
How are Social Media Videos Used it for Marketing?
Corporate social media videos are the most versatile from of marketing you can do for your brand. There are countless types of videos you can create that will engage your followers and potential consumers. There are also many different platforms which offer different purposes that you can dabble into while finding the best fit for your brand.
Engaging a professional videographer to film and produce your company’s social media videos gives your brand a good impression on these social networks. Consumers tend to trust brands with high quality content in a more formal setting.
Social Media Videos for Facebook
Facebook is the social media platform with the highest number of users, with more than 3 million brands and businesses actively uploading content on Facebook to engage their consumers. Setting up a Facebook page for your brand is essential when it comes to social media marketing.
Facebook allows businesses to create professional business pages on their platform. There are many different tools on Facebook which can be used to widen the audience of your brand. Facebook users generally engage more with video content. Videos ads are one of the most commonly used tools for businesses on Facebook.
There are many functions for the videos your brand uploads on Facebook. Each individual function comes with suitable types of videos you can create to make the most of the social media platform. There is no time limit to a Facebook video upload, thus brands can aim to post more complete videos on their pages.
Different upload functions on Facebook:
- Facebook cover videos
- Facebook live streams
- Facebook stories
- Regular posts
- Video ads
Suggested types of videos you can create for Facebook:
- Announcement & product launch videos
- Product demonstration video
- Giveaway & contest videos
- Promotions & sales videos
- How-to & tutorial videos
- User generated content
- Event highlights video
- Public relations video
- Company story video
- Introduction video
- Brand story video
- Food recipe video
- Q&A video
Tips for creating social media videos for Facebook:
- Feature & collaborate with influencers and unique talents
- Use eye-catching captions to accompany your visuals
- Create content that aligns with your brand’s values
- Catch people’s attention within the first 10 seconds
- Keep your content aligned with the current trends
- Craft a detailed description for your video
- Use Facebook ads to promote your videos
- Focus on one key-point per video
Social Media Videos for Instagram
Instagram is a social media platform that is very fitting for video marketing as well. The Instagram feed is ripe for videos, with more than 1 billion users and 25 million businesses setting up business pages on the platform. Instagram users specifically like video content.
Instagram allows businesses to create business accounts which enables brands to utilise the given tools on the platform to maximise consumer reach. Creating a business account on Instagram allows brands to promote their videos through Instagram ads as well as link uploads of their products and services to their websites.
There are many functions for the videos your brand uploads on Instagram. Each individual function comes with suitable types of videos you can create to make the most of the social media platform. Instagram users favour shorter and more concise videos, there is a time-limit of one minute to the Instagram video uploads.
Different upload functions on Instagram:
- Instagram live streams
- Instagram stories
- Instagram ads
- Regular posts
Different types of videos you can create for Instagram:
- Announcement & product launch videos
- Quick how-to & tutorial videos
- Giveaway & contest videos
- Promotions & sales videos
- User generated content
- Event highlights video
- Introduction video
- Food recipe video
- Trailer videos
- Q&A video
Tips for creating social media videos for Instagram:
- Feature & collaborate with influencers and unique talents
- Use eye-catching captions to accompany your visuals
- Create content that aligns with your brand’s values
- Keep your content aligned with the current trends
- Add hashtags and locations to your video uploads
- Catch people’s attention within the first 5 seconds
- Use Instagram ads to promote your videos
- Keep the video between 15 to 60 seconds
- Craft a detailed caption for your post
- Focus on one key-point per video
- Create square videos
Social Media Videos for YouTube
Creating social media videos for YouTube is a little different compared to Facebook and Instagram uploads. YouTube is solely focused on video content and is a great platform for brands with more visual content.
YouTube offers several different ways for brands and businesses to market their products and services through video content. Videos on YouTube are also commonly shared on other social media platforms by online users. This creates even more opportunity to grow your audience on social media platforms.
YouTube also has a virality factor which enables trending videos to receive millions of views and likes on the platforms. Brands and businesses are all aiming to produce viral video content that can increase their web traffic massively.
Different upload functions on YouTube:
- Regular YouTube video posts
- YouTube cover videos
- YouTube live streams
- Youtube ads
Different types of videos you can create for YouTube:
- Announcement & product launch videos
- Product demonstration video
- Giveaway & contest videos
- Promotions & sales videos
- How-to & tutorial videos
- Event highlights video
- Public relations video
- Company story video
- Introduction video
- Brand story video
- Food recipe video
- Q&A video
Tips for creating social media videos for YouTube:
- Use eye-catching captions to accompany your visuals
- Feature & collaborate with other YouTube channels
- Create content that aligns with your brand’s values
- Keep your content aligned with the current trends
- Craft a detailed description for your post
- Use YouTube ads to promote your brand
- Create 1920 X 1080 dimension videos
- Create videos with high resolution
- Add tags to your video uploads
- Create videos that go viral
- Use keywords in your title
Other Platforms which Welcome Social Media Videos
There are many other social networks which welcome social media videos. Different social media platforms contain different target audiences and age groups. Here are some platforms which you can consider uploading your social media videos to as well.
Social media platforms:
- Snapchat
- Tiktok
- Vimeo
Creating & Uploading Consistently
Uploading video content consistently on your brand’s social media page is important as online users who follow your page expect to see constant uploads from your brand. There are many different types of video content your brand can create to constantly engage with the online consumers.
Uploading consistently will also help your business page to grow over time. Pages with a variety of content are more likely to have a large following as the content appeals to a wider range of audiences.
Engage a Professional to produce your Corporate Social Media Videos
We hope this article has been insightful for you. If you would like to to produce your brand’s corporate social media videos with a professional videographer, get in touch with our project coordinators. We are happy to find out how we can help.
