While National Day may be about celebrating our nation’s success and tribulation for the past year, this public holiday also presents brands with the opportunity to reach out and engage with your audiences during this national holiday. Many brands and organisations have produced their own corporate national day video as part of their timely marketing strategies.
Read on to find out more about our picks for the best corporate national day videos in Singapore.
National Day Food Social Media Ad
Director: Jackson Ho | Producer: Ledon Lim | Cinematographer: Melvin Mak | Video Editor: Gwendolyn Koh | Crew: Felicia, Chloe, Calista, Brian, Alden, Yan Lin
Recently, our team had the exciting chance to work alongside CRAVE Nasi lemak in creating a short social media ad. The main goal was to showcase how their nasi lemak has remained a beloved choice among Singaporeans as they grow from kids to working adults. With careful planning, we efficiently completed the entire shoot in just one day. The ad captures the journey of our main character as he goes through various life stages, nasi lemak always by his side.
National Day Celebration Video
What started as an April Fools joke became reality when Jetstar began using Singlish for their flight announcements on their return trips to Singapore.
We liked that Jetstar took a playful spin on an intangible aspect of our Singaporean culture – our Singlish – and turned it into something worth celebrating during National Day. This lighthearted joke turned Singlish, which is currently frowned upon when being used in a professional setting, into a cultural identity that welcomes Singaporeans home for the holiday.
National Day Well-wishing Video
In this corporate National Day video, PUB took the opportunity to celebrate the many reservoirs in Singapore, honouring them as the lifeblood of our water supply. By using watercolour to mark out the different reservoirs in our country, the result was a beautiful outline of Singapore and its major water bodies in blue.
We noticed that this video made use of lower-thirds, which are text animations, to introduce the names of each reservoir. If needed, our in-house graphic designer can design unique lower-thirds and other graphics to complement your video needs.
AsiaOne
For National Day last year, AsiaOne produced this lifestyle video to provide 5 fashion outfits for their viewers to try out during the holiday. In the spirit of National Day, all 5 outfits were in the red and white colours to complement our national flag.
When shooting a corporate video, consider going for a lifestyle video which targets your customers’ everyday interests like fashion and food. Lifestyle content presents an opportunity for your brand to provide engaging content for your audiences that adds value to their lives as a person. Lifestyle content is a good choice for National Day-related content as it focuses on generating audience engagement.
We Love Bedok
In this video, residents of Bedok shared their National Day memories over the years, as well as their hopes for the future. Against the backdrop of the Covid-19 pandemic, this was a nostalgic reminder of how lively past National Day celebrations were during the physical parade.
We like that there were subtitles added to this corporate-interview style video. Whenever possible, we highly recommend that you add subtitles as they make the video more accessible to viewers who are deaf or would otherwise require the subtitles to understand your content. We provide subtitles and captioning services for our clients whenever possible.
National Day Music Video
Also filmed in 2020, this virtual music video by Safra brought together their Lil’ Stars talents and current Ministers to perform the famous NDP song We Will Get There. This video featured the current winners of the Lil’ Stars talent show held in July.
Our best guess is that the vocal segment of this music video was filmed remotely before being pieced together to form the final video.
If you are looking to film segments of your video remotely, consider engaging our remote filming video production service. For this service, you will join our online remote filming platform with our videographers who will guide the talents on how they should conduct the filming. Our professional video editor will then sitch the remote segments together to form a final video.
Singtel
The National Day After was most likely a play of words on the phrase “The Morning After”, given that this National Day corporate video asks viewers how we can keep our Majulah spirit alive after a day of celebrating our nation’s birthday.
We liked that this short film had a different take on exploring our Singaporean identity. Unlike most brands that rush to produce a film before National Day to join the holiday spirit, Singtel produced a film that was able to keep the National Day spirit long after the public holiday had ended. Singtel was able to continue the conversation.
Work with us for Your Corporate National Day Video
We hope that this article has given you some inspiration for your next corporate National Day video.
At Vivid Snaps, our team of professional videographers have worked with a diverse range of clients from various industries. Corporate Holiday video production is just one of the many types of corporate videography services that we offer to our clients.
If you would like to engage our videography service, drop our project coordinators a message today and we will get back to you.
