‘If you want to persuade, appeal to interest not to reason’, a quote by Benjamin Franklin reminds you that instead of plainly telling a person why something is important, a much more powerful way is through relying on visual storytelling as a story harnesses the ability to spark interest.
The ability to persuade and convince others can be your key to achieving your goals, building trust and strong relationships. In this article we take a look at how different videos encompass various story and visual elements which makes it effective & convincing.
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
The Vivid Snaps Team
Founded in 2011, Vivid Snaps is a media production company based in Singapore and serving clients worldwide. We are focused on delivering high-quality photography and video production services for organisations locally and abroad. We believe with our decade worth of experience coupled with a passionate team, we are able to assist you in finding the media solution you need.
Green Screen Studio for Corporate Filming
Our office houses a small green screen studio, suitable for filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
Convincing Video References from Vivid Snaps
Please Note: Some videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Flashback Interview Video
Despite exercising regularly, maintaining a healthy diet & not engaging in vices such as smoking, Yvonne found herself in a difficult position when she was diagnosed with cancer at a relatively young age of 31.
During post-production, the video was pieced together with pictures of the times when Yvonne went through her battle with cancer. It then transitioned to her sharing her remarkable story with you in present time when she has recovered. Through this, you can observe that a story can be told in the manner that shows the transition of time. This way of sharing a story is also known as ‘flashback’ & also makes you convinced of her account.
Moreover, towards the end of the video when Yvonne looked up into the sky & the quote ‘Cancer may change your life, but we will protect your dreams’ gradually faded in, the shot helped to make the video effective in showing her chasing her dreams once again as metaphorically, the sky is often correlated to the word ‘dream.’
Relatable Insurance Product Video
Often, insurance plans come in many forms & some of it has various layers of benefits which may be hard to remember. In this video we take a look through the top seller product ‘APA 2.0’. By utilising ‘Computer Graphics’, benefits offered by ‘APA 2.0’ were animated, making it easy to comprehend the percentages instantly.
Providing statistics also serves as a form of concrete data & evidence to support what is being shared by the advisors in the video, which would make you more convinced as it is well backed up.
Additionally, the video was infused with local Singaporean language like ‘Aiyo & Kopi-O-Gao’ which adds a personal touch helping you feel a sense of belonging and relate to it at a deeper level. This also shows video production goes way beyond just fanciful camera work, but also the importance of having an influential script that you can resonate to as it would aid in the process of convincing you.
Versatile Styling Video
This video communicated elements of cinematography & versatility. During the ‘Fashion & Events’ segment, cinematic shots such as a ‘rack focus’ shot of the make-up bag was used. This technique is used to gradually introduce a subject as it slowly comes into focus. It can be executed using the camera or even in post-production phase using the’ gaussian blur’ effect. With the flexibility to create such an effect both during filming & editing, the possibility of making your video creative is endless.
The ‘whip pan’ coupled with the ‘dolly in & out’ techniques seen when the make up bag is zipped, also helps to piece two different shots together seamlessly. These skillful techniques require a high level of precision & skill, which would definitely help your videos up a notch.
Besides the cinematic moments, the ‘close-up’ shots which capture a tighter shot of the female talent, helps to amplify the exquisite details of the makeup product.
In one of the other segments namely ‘Hairstyling’ you witness the before & after results of the hairstyling process. The progress made in transforming regular flat hair into one that is textured with layers, effectively makes you convinced that having a professional as one of your styling choices is definitely the right decision.
Convincing Video References from Around Singapore
Kindness Movement Video
A young boy, traumatised by his past experience of being bullied after standing up for what is right, faces a similar situation when he is older. After a hot-headed man had an outburst at a waitress for spilling his beverage, he decided to stand up once again.
Although he was doing the right thing again, he was rebuked & appeared to regret once again for going out of his way, just when he was about to give in, more people started to come forward to convince the hot-headed man to handle the situation calmly.
‘You have the power to make the world a better place by being kind to someone today’, a quote by Joyce Meyer beautifully depicts this story & the story also convinces you that one person’s action to be kind to a stranger, has the ability to influence the world to be kind.
From an editing standpoint, this narrative story relies on ‘colour grading’ which is a process which allows colours to be manipulated to achieve different aesthetic looks. This was evident from the vintage look created when the kind man was a young boy.
Housing Scam Video
Scams have been more prevalent globally in recent years, and Singapore is no exception. Many of the scams are carried out via phone calls and social media without having to meet the victim physically. One example includes the impersonation of a housing estate authority as we can witness from this narrative housing scam video.
This story took place just outside a humble HDB flat, & although the set design was simple, it was effective to convince you about the story of a foreign national that fell victim to a housing scam. This story was told through mimicking your day-to-day life which promotes realism & also shines a perspective into showing how scam can take place from anywhere & anytime.
The video utilises mostly ‘Mid-Close Up’ shots (MCU) which cuts off at the chest-level, to capture the talent’s faces so as to better focus on their facial expression. The actor’s emotional expression paired with his desperate tonality, helps your mind to automatically register that he is in a dire situation.
‘Key light’ was also introduced on one side of the actor’s body to create a silhouette that is reflected on the wall. This helped to amplify his body language & implies to you that he is feeling lost and is unsure of what to do. The video urges you to be vigilant, and be aware of potential scams and their modus operandi.
Environment Awards Video
To build a good habit, one has to start young. Through showing you the activities conducted at a school level all the way to community involvement level, this video is effective in convincing you that green initiatives are taking place from all the way from a young age.
The use of ‘B-rolls’ which are videos capturing the main action paired with ‘Piece to Camera’ (PTC) interviews shape the video by allowing the people involved in the green initiatives to showcase their diverse efforts in sustainability.
This style of filming & editing gives the presenter the ability to share with you about sustainability ideas whilst providing you with visual references of what is being said. This not only helps to reinforce the points stated, it allows for better memory retention of the information & benefits visual learners.
Towards the end of the video, you observed all the people who are involved in the sustainability movement came together for a group shot. This fascinating shot is accomplished during post-production, in which each shot is individually selected & meticulously framed in specific dimensions so as to achieve an equal look.
Convincing Video References from Around The World
Social Proof Convincing Video
The video commences with a rhetorical question by asking you ‘Why Choose Niantic?’ The agenda of the question is not to get a reply from you but rather to stimulate your mind to think about the topic. This could be a significantly more convincing method of persuading you to believe a topic as you will arrive at the answer by yourself rather than be told what to think.
Subsequently, by combining people from all walks of life, some of whom speak a different language like Japanese, this video is utilising the principle of social proof to convince you.
The principle of social proof tells you that when you observe a big group of people believing the same thing, you are more likely to believe it ourselves too. This is even more so when people that come from different backgrounds believe in the same thing despite their difference. Hence, you will be convinced that choosing them is the right choice.
The use of ‘Computer Motion Graphics (CG)’ to create a colourful ribbon also helped to transition the crowd scene to the staircase. At times it is also challenging to place text over the buildings they might be blended together, hence, we may also utilise the CG to create a backdrop as seen in the video to improve the readability of the words.
Emotional Appeal Insurance TVC
The story began with a young man going about his daily life, as he was having a simple meal consisting solely only of plain white rice & a single piece of drumstick as the sole source of side dish, he was approached by a street dog.
The dog placed its paw on his lap while eyeing for the drumstick & without hesitation, the young man offered his only drumstick to the dog & this became their bonding activity during lunch time. Soon, their friendship grew & the dog became his best friend who reciprocated by completing chores for him such as watering the plant.
In another instance, he chanced upon a mother & daughter who were in a financially tight situation, despite not having a lot left in his pocket, he wholeheartedly donated what he had. This continued for some time until one day he noticed the girl was no longer beside her mother, the daughter then reappeared again in a school uniform, which made him realise his course of action everyday has made a large impact on the girl’s life. The story eventually ended with an outro of Thai Life Insurance.
We are able to observe the visual metaphor involved, the drumstick & the money the young man gave, represented the small fees to pay for the insurance. However, in return he reaped even greater benefits. He received everlasting friendship & a huge sense of satisfaction as the girl now has the chance to attend school which is life-changing for her.
In this day and age, it may be challenging to decide which insurance to choose especially since there are plentiful options, however, this touching story which taps on emotional appeal may be the convincing factor to influence your decision to purchase insurance as the benefits you get in return will be worth it.
From a camera perspective, the shots used are also mainly ‘floaty shots’ which are subtle camera movements in the shot that improve the realism and help to make it seem like you are physically present in the scene.
Cinematic Smartphone TVC
One of the best ways to convince people to purchase a product is when their needs are taken into account, and this video does it extraordinarily well.
By taking notice of events that might be easily overlooked, such as being in a car accident or getting lost in the woods, Apple portrayed itself as a reliable figure by designing their phone to be able to automatically reach emergency services. This effectively convinces us it would be ideal to purchase an Apple phone as it takes care of our needs above & beyond what we expect.
Apple also exhibited its phone ability to take cinematic footage that are designed for filmmakers. This is further backed up by statistics like ‘with 4K resolution’ which convinces you that this is a powerful camera due to its high resolution & purchasing this phone would allow you to become a filmmaker.
The cinematic aspect of the video which uses various dynamic shots like ‘drone shots’ & ‘vortex shots’ made you feel this video was professionally shot which entices you to want to own one of their products.
Conclusion
Video production is important in creating a convincing video because it involves a variety of elements such as scripting, filming, editing, and post-production. These elements, when executed correctly, can effectively convey a message, tell a story, and engage an audience. A well-produced video can capture attention, hold interest, and deliver information in an engaging and memorable way. Additionally, video production can be used to create a polished and professional image for a brand, product, or service. It can be used to create an emotional connection with the audience, which can be crucial in influencing people’s decision making.
Vivid Snaps Video Production Team
We sincerely hope this article has provided practical insights into video production. Our team is ready to assist you in helping you achieve your desired media content. What are you waiting for! Tap into our range of combined expertise now! Our core expertise are in the following fields:
- Video production including corporate and narrative productions
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
