What Should Brands Do Branding Video during Chinese New Year?
Chinese New Year is an ideal opportunity for brands to engage with their audience through video content. As families and friends come together to celebrate, people are more open to connecting with brands during this festive time.
By producing videos that reflect themes of family, renewal, and prosperity, brands can forge emotional ties and demonstrate an appreciation for the holiday’s importance. Additionally, these festive videos are easily shareable on social media, allowing brands to expand their reach. Embracing this celebration not only enhances brand visibility but also shows respect for Chinese cultural traditions.
What Should Brands Do Greeting Video during Chinese New Year?
Chinese New Year greeting videos are a great way to reach out to your audiences during this festival season.
Businesses can take advantage of this holiday season to capture audiences’ attention as they browse online for new clothes, recipes for reunion dinner and entertainment content. A greeting video makes your business look more personable and warm as you wish your audience a happy Chinese New Year ahead.
Read on to find out why you need to film a Chinese New Year Greeting video during this festive season.
What is a Chinese New Year Branding Video?
A Chinese New Year branding video is a promotional film created by a company to celebrate the Lunar New Year, an important cultural event in many Asian communities. These videos focus on themes of prosperity, family, and good fortune.
They often include storytelling elements that resonate emotionally with viewers, showcasing relatable characters and festive scenes. Brands use these videos to connect with their audience by conveying messages of hope and unity, while also subtly integrating their products or services. Additionally, these videos can serve as a way to honor cultural heritage and demonstrate the brand’s commitment to community values, making them an effective marketing tool during the holiday season.
Chinese New Year Short Film
Producing a short film during Chinese New Year is an incredibly effective strategy for brands in Singapore for several reasons. First, tapping into the cultural significance of the holiday allows brands to connect authentically with the local audience. Short films have a unique ability to tell heartfelt stories that celebrate family, traditions, and the values that resonate during this festive period.
Engaging visual content captures attention and encourages sharing, which boosts brand visibility on social media platforms popular in Singapore. By incorporating themes of togetherness and prosperity, brands can strengthen their emotional connection with consumers. Furthermore, creative storytelling can seamlessly feature products or services, making them feel relevant and appealing within the festive context.
Ultimately, a well-crafted film leaves a lasting impression, helping brands stand out in a competitive marketplace. In summary, short films offer a powerful means for brands to connect meaningfully with the Singaporean audience during this vibrant celebration.
Chinese New Year Song Music Video
Chinese New Year song music videos are especially effective for brands during the festive season in Singapore for several reasons.
Firstly, they tap into the cultural significance of the holiday, evoking feelings of nostalgia and celebration that resonate deeply with Singaporeans. The lively and upbeat nature of these songs creates a festive vibe, encouraging viewers to share and engage with the content.
Additionally, visually appealing music videos quickly capture attention, making them highly shareable on social media platforms popular in Singapore. They also provide a unique opportunity for brands to showcase their products or services in a way that feels authentic and festive.
This music video has successfully gone viral, capturing the attention of Malaysians by featuring the iconic director and actor Stephen Chow as its theme. With catchy beats and playful visuals, it effectively attracts viewers. As of today, it has garnered an impressive 19 million views!
Chinese New Year Brand Product Commercial
During Chinese New Year in Singapore, brands produce imaginative TV commercials (TVCs) for their products for a number of significant reasons.
First off, the holidays are a great time to promote products because they bring about a spike in consumer spending. In the crowded holiday scene, creative TVCs can stand out, drawing attention and creating an impression that will stick.
Second, these ads frequently draw on the sentimental themes of the occasion, like prosperity, family, and unity. Brands can establish a stronger bond with Singaporean consumers and encourage positivity and loyalty by connecting with these values.
TVCs that are visually captivating and entertaining also have a high shareability factor, which motivates viewers to share them on social media and personal networks. Across a range of demographics, this greater visibility can improve brand awareness and engagement.
Moreover, incorporating local cultural references and popular figures makes the content more relatable and appealing, drawing in a wider audience. Overall, creative TVCs during Chinese New Year allow brands to effectively connect with consumers and boost sales during this key shopping period in Singapore.
What is a Chinese New Year Greeting Video?
A Chinese New Year (CNY) greeting video is a good medium for reaching out to your clients during the Chinese New Year period.
While the video may be centered around the auspicious CNY greetings and well-wishes, businesses also use their CNY greeting videos as an opportunity to share their gratitude to the esteemed support that they have received from their clients.
CNY Greeting With A Personal Touch
Maintaining trust and building good relationships are fundamental values of Chinese businesses. Making it all the more meaningful to showcase a video featuring your face and well-spoken greeting message.
CNY Hamper Ideas & Alternative
You can send your customised CNY video greeting by including a QR code or URL link on the greeting card of your CNY hamper delivery.
However, with many people working from home in recent months, hamper delivery might have limited effectiveness. You may wish to consider sending a customised CNY video greeting in place of a conventional hamper.
WhatsApp CNY Video Greeting
We advocate for sending your greeting via WhatsApp or other instant messaging application. You may have to spend hours sending to your contacts individually, but you will have a higher engagement rate.
For sending via WhatsApp, you should opt for a portrait or square video. This is to facilitate viewing on a smart phone.
Social Media CNY Video Greeting
Other than a personal message via WhatsApp, you can also upload the same video on your social media channels such as Linkedin or Instagram Stories.
Why Have a Chinese New Year Greeting Video?
These videos are also a great way of connecting with dormant customers who have not been interacting with your business in a long while. You could send them the greeting video as a gesture to show that you have not forgotten about them.
Chinese New Year Greeting Video Examples
Vivid Snaps 2020 Greeting Video
Gong Xi Fa Cai from everyone here at Vivid Snaps!
This short greeting video is the perfect length to complement a more personal greeting message via email or Whatsapp during this festive season.
In this video, we had our project manager, Zhi Wen, give an auspicious greeting and message to all of our clients and partners in the past year. We used custom graphic overlays and motion graphics to incorporate our branding into the video while still maintaining the Chinese New Year feel.
This video was also shot in portrait mode for a more convenient viewing experience on our client’s mobile devices.
For clients who engage our professional videography service, we can offer stock videos and photos for your Chinese New Year greeting video from our stock footage library. This is a more cost-effective solution as compared to purchasing stock footages individually just for one video.
Financial Services CNY Greetings 2021
Hegen 2020 Greeting Video
Hegen’s Chinese New Year greeting video was simple yet well-executed. The husband-and-wife duo gave some Chinese New Year well-wishes and shared about the company’s visions and goal for 2020.
In this video, the subjects were framed using a medium shot, which is commonly seen in many corporate speech videos. Medium shots are shots where the subject is framed from the waist upwards, allowing the subjects to deliver their speeches in an intimate and personable manner while maintaining the professional look.
Shoot Your Chinese New Year Greeting Video with Us
At Vivid Snaps, Chinese New Year greeting videos are just one of the many corporate videography services that we offer our clients. Our team of experienced and dedicated videographers are ready to help you get started on shooting your Chinese New Year greeting video.
If you would like to engage our services, drop our project coordinators a message via the message box at the side of the page and we will get back to you.
