With the development of digital transformation and the rise of e-commerce in Singapore, a specific technology or channel for a mode of payment is not enough. “Buy Now Pay Later” (BNPL) was born as a new solution for both modern retailers’ and customers’ increasing requirements.
First available in Singapore in 2017 but BNPL’s gross merchandise value is estimated to increase from USD 507.2 million in 2021 to USD 3 billion by 2028 [1]. Besides, based on the result of a survey of Singaporeans aged 16 years and older, approximately 1.1 million persons have used the BNPL service.
Therefore, if BNPL is a part of your brand’s development strategies to reach more than such 1.1 million Singaporeans, there is no reason you don’t use BNPL video to broadcast your image better, get closer to your customers and increase your competitive advantage.
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The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Green Screen Studio for Corporate Filming
Our office houses a small green screen studio, suitable for filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
What is “Buy Now Pay Later”?
According to Business Insider, Buy Now Pay Later (BNPL) means that you can purchase items without paying for them all at once. In other words, BNPL, a digital native product integrated into modern retailers, allows consumers to make a purchase in advance and pay in several installments.
Why Buy Now Pay Later Video Production?
Consumers may hear about BNPL but not everyone knows that BNPL is much more than just payment, it is a money management tool. This plan allows consumers to decide how much they want to spend within their mobile application, to choose to return an item and to chat with each individual retailer or provider of the goods they buy. This aggregator of services brings interesting experiences for consumers. Therefore, a BNPL video is the right solution to deliver those benefits quickly and effectively to consumers.
Buy Now Pay Later Video Production References Singapore and Global
In this section, we share some references and analysis on Buy Now Pay Later videos produced by brands, companies, and organizations in Singapore and other countries in the world.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
How to Make Payment With Buy Now Pay Later Video Production Singapore
Atome Singapore chooses to approach its viewers directly with step-by-step instructions for making payments with BNPL Atome Singapore. This allows viewers to have a simulated experience in this payment mode for both Mobile App and Web Browser platforms.
Apart from detailed instructions in the text, there are illustrated images integrated with actions following each step, which helps viewers clearly understand the payment process and how fast this mode of payment work with Atome Singapore. In other words, this video is a fundamental tool for viewers to compare the experience between BNLP of Atome Singapore with other payment methods or other PNLP providers.
Buy Now Pay Later Promo & Lifestyle Video Singapore
This video brings interesting features including:
- Fast textual overlays with visual effects applied to the b-roll to deliver the message of BNPL by Hoolah Singapore
- Make use of a high-energy soundtrack in no more than 30 seconds to get viewers’ attention
- Continuous changes every 4-5 seconds for new visual effect
Besides, in each film shot, there is fast but key information about their BNPL program including customers’ benefits with this program in terms of different installments, and choices for making purchases through a variety of brands on Hoolah. These features in a BNPL video are effective in attracting viewers’ attention.
BNPL Launch Video Singapore
Similar to some features of Hoolah Singapore’s video, Fave Singapore takes the advantage of textual overlays with visual effects cutting along with the beat of the music to get a beginning impression from viewers. Moreover, making use of the main color in its brand awareness – pink, which is eye-catching and trendy, this BNPL video presents the key message in a clear and concise manner.
BNPL Explanier Video
This reference provides clear hand-writing text and creative 2d animations to produce a distinct visual style. The text not only focuses on the benefits of Octifi’s BNPL program but also the real statistics about users’ habits and preferences as well as their pain/issues in daily payment activities. Based on that BNPL comes out as a solution for all the consumers’ problems.
The information appears in simple effects that are eye-catching with the two main colors white and blue, which is simple but makes viewers focus more on the content Octifi Singapore wants to deliver.
BNPL Retro Lifestyle Video
BNPL video of Pace Singapore borrows the context with the vivid colors, filming techniques, and text performances of Singapore in the 1980s. The brand uses a retro style to advertise a modern service, which makes the video special and easy to be shareable on social media.
Furthermore, the reference cuts to a short montage with appealing audio and filming a variety of benefits from the BNPL plan, which is like magic. This brings viewers a new experience for a familiar thing.
BNPL Social Media Promo Video
This reference takes its viewers through a short in-store simulation video of shopping on Klarna using BNPL. A colorful film is made with key information that is short, clear, and easy to remember.
Your consumers might not have a new experience but they will get a full process of shopping with BNPL Klarna US through a 20-second video. This is enough for them to discover and learn more about your BNPL program.
BNPL Promo & Introduction Video
The same idea performance with the BNPL video by Hoolah Singapore, Zip US gives viewers a short video of the shopping experience with BNPL on different platforms.
This video provides enough information for viewers about the BNPL program in just 26 seconds with fast-moving shots combined with a catchy tune, which makes the video easier to approach the viewers.
BNPL Explainer Video Production
The BNPL video of Paypal International uses real statistics about BNPL to stimulate viewers’ curiousness and indirectly broadcast the consuming trends relating to BNPL. Besides, using information graphics and moving animation to illustrate the message is a wise method to mark the key contents on viewers.
Vivid Snaps Video Production Team
As we see from all the above references, more and more brands and organizations used videos to deliver their message with BNPL more efficiently and get closer to their customers. More than just an advertising video, a BNPL video by our team can help you to increase your brand awareness, deliver your organization’s message, connect your potential customers and keep cost-effective.
Our core services:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
