Today, brands are increasingly being challenged to be sustainable. The world is becoming more conscious about the environment and their social impact on the planet, thus having a brand sustainability video is often something companies are looking out for. But what exactly is brand sustainability?
It is when companies integrate environmental, economical and social issues into their business operations. In other words, putting the needs of the planet ahead of profits. As consumers we often want to see how our purchases/services can have a positive long-term impact on our surroundings. Having a clear and engaging video is so important for businesses to communicate their sustainability to the audience well.
There are a variety of ways to produce such videos, and the style of the video is important in portraying the company’s essence, its vibe, its values and its personality. Let’s explore more of these in the article. Feel free to contact us using the form on this page for a discussion – we would love to explore what we can create together!
Locally, we have no shortage of videos promoting many companies’ sustainability. We do have a Singapore Green Plan 2030 after all, seeking to achieve net zero emissions as soon as possible. Many videos follow an interview style approach, where the video consists of talking heads of the speaker and B-rolls of the product or service they are launching. Here is a great example by our Ministry of Sustainability and the Environment – a video feature about sustainable fish production in Singapore.
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Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Green Screen Studio for Corporate Filming
Our office houses a small green screen studio, suitable for filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
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Brand Sustainability Video References in Singapore
We looked around and sourced some of the best video references in communicating Brand Sustainability and Corporate Values. We analysed the videos and shared our views on what makes the video effective.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Fish Farm Sustainability Video Production
The video hooks you in with visuals of fish being hauled in, fishermen going about their daily business, followed by the face of the company introducing their process to you. The video is 3 minutes long, but it keeps viewers engaged throughout as it uses colourful graphics as well to illustrate the more technical processes where it could get dry for viewers. The video is clear, straightforward, and creates a level of trust with the audience when we get to see the people involved in the production, and actually see the production happening at the space. The documentary-style production draws a home-grown feeling to the video and can get stronger support among those wanting to support the local scene.
Semiconductor Environmental Sustainability Video
Another example is by Micron, an industry leader in memory and storage technologies. Following the interview style approach, Micron’s video on the other hand has more of a ‘corporate’ feeling to it with the use of gimbals and drones to capture smooth, slow footage of the environment. Micron also makes use of graphics as well to accentuate their points. Similar to the previous fish farm video, both examples are highly informative and straightforward in their approach to introducing their companies’ processes to the viewer.
Hotel & Hospitality Sustainability Effort Video
Moving on to this video by Grand Hyatt – it uses soothing voice-over over beautiful visuals of the hotel and its services, explaining the sustainability initiatives they have implemented. Relaxing, pleasant music overlays the video, creating a vibe consistent with the Grand Hyatt’s reputation – a luxury 5-star hotel which is a retreat on its own! The video also has consistently warm tones throughout, emphasizing on the luxe and comfort of the space. Titles are used aptly as well, highlighting the sustainable message of the video.
Sustainability Report Video Production
This video from Prudential brings a different energy to the list – instead of a natural environment, Prudential uses a vibrant colour backdrop for each of its speakers. There’s a kind of snapiness when we watch the video, and the message comes out clear and crisp. The clean background gives the opportunity for the graphics to come in while the speakers are talking.
While these local videos are very informative, in this current world of social media where our attention span seems to be getting shorter, ads who can communicate their message in a very short duration can be very effective as well. Let’s look at brand sustainability videos around the world.
Brand Sustainability Videos From Around the World
Beyond Singapore, brands have created some meaningfully well made videos and commercials that are truly impactful. We share these brand sustainability video production references, and picked out points where we can consider in your sustainability videos.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Product Sustainability Video Featuring Ocean Plastic
Starting with this visually stunning video from HP – with no dialogue, the video shows how HP is involved in recycling – utilising plastics that are bound for the ocean in their products. The story cuts between the life of a fish in the ocean and the journey of a plastic bag. Backed with music as well as diagetic sounds from the story, it is a short film with a powerful message about sustainability in HP. The lack of dialogue makes it easy for viewers of all ages and backgrounds to understand and makes the final catchphrase even stronger.
Carbon Neutral & Carbon Zero Sustainability Video
Apple comes in with an intimate video featuring a baby, and the voice-over speaker promising that their products would be carbon-neutral by baby’s tenth birthday. The video is quiet, loving, sounding like a father speaking to his child at night, making all the promises in the world. The use of extreme close-up shots in the video creates a sense of intimacy with the viewer, as though we are so physically close to them.
Fashion Sustainability Campaign Video
This video by MANGO featuring their sustainable fashion uses models wearing MANGO clothing posing in nature. The video is overlayed with voice-over explaining how and why their clothes are sustainable. Choosing the right location for shoot is important for the message of the video. When the audience see nature, it is easier to relate the sustainability factor of the company.
Sustainability Branding Video Production
IKEA’s short film about the sustainability of its products does not even talk about its products, but instead speaks of the different possibilities of being sustainable. As shown in these examples, brand sustainability videos can be highly creative and diverse in execution.
Product Carbon Neutral Video
Apple’s video is an excellent example of how a company can use motion graphics to convey a message in a strong and effective way. The video is about how Apple plans to make all of their products carbon neutral by 2030.
Creative Sustainability Message Video
And lastly to end off the article, this video by SCG Circular Way, a recycling company in Thailand, which is a short story on its own, illustrates how our finite resources are running out and what recycling can do for us. Using an intelligent but moderately humorous approach, this video communicates the essence of recycling. A great example of a well thought out video keeps a viewer’s attention, communicate key messages and generate interest for the brand.
Conclusion
Making a brand sustainability video is not simply a marketing campaign, but it is a way to communicate the brand’s values and personality. The video should be able to tell a story about its brand and its sustainability. The video should have an emotional connection with the viewers, and this can be done using creative visuals, diverse music and sound effects, tone of voice, style of the video. Common challenges include conveying the message with clarity without making the content too dry, or coming up with a quirky creative video but does not relay the message well.
And that is where we come in. Our video production team is a group of creatives in Singapore specialising in video content creation for organisations. From pre-production to post, we will see through the process with you to achieve effective communication. Whatever video style you are looking for, let’s make that happen. We strive to bring value to our clients by evolving with your needs. We welcome you to get in touch with us and find out how we can work together.
Vivid Snaps Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
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