2019 edition of the famous HSBC Singapore Rugby Sevens event was the best one yet with a huge line-up and exciting programs for everyone in the family to enjoy. Dreamworks partnered up with HSBC to bring in a huge array of family entertainment, that includes immersive experiences with everyone’s favorite characters from the DreamWorks movies!
What the event is about:
HSBC’s Singapore Rugby Sevens is the largest rugby event of the year bringing in spectators from all around the world. This large scale event is broadcast live across the world by 5 different TV stations. With spectators supporting their favorite teams, it also brings about their kids who have been dragged along to these events. To cater to both the spectators and their families, HSBC has decided to partner up with Dreamworks to provide a huge line up of family entertainment to keep the kids happy and entertained.
The Dreamworks “fun zone” consisted of different booths and activities for the little ones to take part in. There was a play zone equipped with slides, swings, and structures for the kids to do their monkey business. Moving along, there was also a movie screening zone, filled with comfy bean bags for families to take a break from all the action that’s going on in the area. It houses a 24-hour all-day screening of DreamWorks television series which includes movies such a “Trolls: Beat Goes On!” And “Dragons: Race to the Edge” (all currently available on DreamWorks Channels and on 606 on Starhub TV).
On top of all that they also have performances and meet and greet sessions by the characters of DreamWorks Trolls scheduled throughout the day! Furthermore, they had a face painting station where anyone could get their face painted to look like a troll. They had multiple colors and designs that they could do! There was even the choice to add glitter to take the face paint one step higher!
Green Screen Photo Booth
To tie the whole experience together, guests were able to be transported to the trolls village with a green screen photo booth! Kids were able to line up experience a transportation device that will allow them to meet poppy, grant and their friends in the trolls village and snap a photo with them. All the kids were so excited to be able to see themselves on the screen with their favorite Dreamworks characters! It was a blast seeing everyone enjoying themselves at our green screen booths! Once they’ve got their photos taken, they will be able to collect their prints almost instantly as our 8-second rapid printer works its magic to deliver the prints to the excited kids.
Our prints are also able to include a photo border which allows the name of the event as well as hashtags to be added onto the print itself. This is good for marketing the event as hashtags help to increase online engagement and generate more buzz on the internet. Having the hashtags on the prints itself encourages the adults to take a picture of the prints and upload it onto their various social media pages with the hashtag, getting them engaged in the whole experience as well. We’re so glad to be part of the Dreamworks Trolls and HSBC Singapore Rugby Sevens collaboration, seeing the happy faces that day really makes what we do so worth it!