Selling takes more than just sharing the features and benefits, it is about creating value and making your audiences feel something they can connect with! Creative videos are a powerful tool to build this connection and relate to your audience more effectively. In this article, you will be able to understand what goes behind the work of producing a high quality creative video at Vivid Media.
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
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The Vivid Media Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Pre-Production: Laying the Foundation
Pre-production is all about getting the basics right—understanding what you want to achieve, who your audience is, and what message you want to send.
In the early stages, we worked closely with the client to brainstorm ideas, ensuring that the video aligned with their needs. Sometimes it can be working with limited resources, we focused on keeping things efficient but high quality.
Our team knows that understanding the client’s goals upfront is crucial. We take the time to understand the product, the brand, and the specific audience you want to target. This helps us create a plan to ensure the video hits all the right notes, from choosing locations and talent to finalising the creative direction.
Production: Bringing Ideas to Life
The production phase involves capturing all the footage needed to bring the concept to life. Whether it’s filming on-site or in the studio, every detail matters—from the way the shots are framed to how the lighting enhances the scene. There’s also a lot of focus on directing talents, coordinating with the crew, and ensuring that each scene aligns with the script and vision.
Post-Production: Crafting the Final Story
Once all the required footages are taken, the team would generate a quick on-site sample for the clients to view. This is to allow the clients to visualise how their final product would be like and at the same time ensuring the clients are satisfied with the sample before proceeding to the final stage of the creative video production.
Our team of professional editors would then edit the footage, adding music and sound effects, and incorporating graphics or animations to make the video more dynamic.
Vivid Media Creative Video Production References
National Day Social Media Video
CRAVE Nasi Lemak used creative video to tell a touching story of a father and son bonding over football before heading to a hawker centre to enjoy CRAVE Nasi Lemak together. As the years pass, the son, now grown up, continues to enjoy CRAVE Nasi Lemak, cherishing the nostalgic memories of his childhood moments with his dad. This beautifully produced video emphasises the brand’s message of familiarity and tradition, showing how CRAVE’s signature taste is more than just a meal—it’s a connection to heartfelt memories that last a lifetime.
Charity Showcase
NeuGen leveraged on creative video to deliver a powerful and emotive message at their gala dinner. The video opens with impactful line like, “Our children are shackled by the circumstances they endure” and ended the video with “Join us to empower a generation to break free,” setting the tone for a deeply moving narrative.
It portrays a young girl reflecting on her future, questioning if her path is predetermined to mirror her parents’ struggles—whether as a private hire driver or even facing incarceration. However, amidst the uncertainty, she dares to dream of breaking free from these confines, believing she deserves a chance to achieve her true potential. Through this compelling storytelling, NeuGen effectively inspires hope and wishes their audience to support a brighter future for children in challenging circumstances.
NTU – Innovation & Entrepreneurship Corporate Video
This creative video follows the journey of an aspiring entrepreneur struggling with setbacks and challenges due to a lack of skills and knowledge. Frustrated but determined, he searches for solutions online and stumbles upon NTU’s course. He decides to enroll, and the video transitions to scenes of him gaining practical skills, insights, and mentorship during the course. By the end, he applies his newfound knowledge to overcome obstacles and achieve success in his entrepreneurial journey. This compelling narrative not only highlights the transformative value of the course but also resonates deeply with viewers seeking to elevate their own ventures.
Photography & Filming Studio Space in Kallang
The photography and filming studio space in Kallang is ideal for both corporate video production and professional portrait photography. With its versatile production setup, the studio caters to a variety of projects, including green screen filming, interview video shoots, and creative video production. Designed to provide comfort and efficiency, this 598-square-foot studio can accommodate up to four on-screen talents, making it the perfect choice for both small-scale productions and virtual event live streaming. Conveniently located near Kallang and Bendemeer MRT stations, it ensures accessibility for all clients and crew.
Vivid Media Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
