Business to Consumer (B2C) video production entails planning, generating, and sharing video content aimed primarily toward your consumers. Social media videos, video podcasts, live streams, and other video formats are examples of this. In this article, we will explore some references for B2C Video Production done locally in Singapore.
Table of Contents
The Vivid Snaps Team
Our team consists of media professionals with expertise in video production from pre to post. Consisting of videographers, video editors, directors, project coordinators and graphic designers. Our portfolio is focused on corporate clients. And our work ranges from internal communication videos, brand story videos, virtual & hybrid events to corporate photography.
Green Screen Studio for Corporate Filming
Our office houses a small green screen studio, suitable for the filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
B2C Video Production by Vivid Snaps
Below, you’ll find some References of our past B2C Video Productions and our thoughts on their strengths and stylistic choices.
Healthcare Products B2C Video
Creating an attention-grabbing B2C video requires creativity and good storytelling. This two-part B2C video tells the story of a young girl growing increasingly distant from her loving father as she grows up —a grounded tale that most viewers would undoubtedly be able to relate to.
Even the product plays an important role in the story – a physical representation of her father’s care and affection for her, and something that she takes for granted throughout her entire life. Integrating your products into your narratives can help audiences get more invested in your products.
Videographers: Rachel Ong and Melvin Mak
Insurance Sector B2C Video
A little bit of fun or humour can go a long way for your Video Production. This reference presents its four insurance options by creating four distinct and fun characters with relatable personalities, like the fitness buff or the workaholic. This creates situations where one of the advertised product options would greatly benefit them. Audiences can then insert themselves into one of the four personalities and deduce which product would be most suitable for them.
Videographers: Rachel Ong and Melvin Mak | Editor: Gwendolyn Koh
Tire Brand Testimonial Video
This testimonial video brings in two-car enthusiasts to share their exceptional experiences with the product showcased. Bringing in customers or clients that are enthusiastic or knowledgeable about your industry to testify for your product can prove effective, as they can present your product in an informative manner with an unbiased voice and establish trust with your audience.
Videographers: Rachel Ong and Melvin Mak | Editor: Khalidah
Car Launch B2C Video
This extensive Car Launch Video brings its viewers through every detail of the car, sparing no effort in making sure every detail is covered, including the overall riding experience.
For markets targeting a specific demographic of enthusiasts, an extensive review like this one can easily hook your desired audience in, giving them the necessary details to contemplate purchasing your newest product.
Videographer: Vivid Snaps Team | Editor: Gwendolyn Koh
Hair Styling B2C Video
This video features a prominent hairstylist collaborating with a brand by vouching for their products, going into great detail about how the featured product benefits his clients and his work.
References like these can kill two birds with one stone by promoting both the brand and the featured person at the same time.
Editor: Gwendolyn Koh
Charitable Organisation B2C Video
The above sample is actually also a sample of our Pro-Bono video work and was filmed and edited during the Circuit Breaker period in April 2020. We made use of a green screen specially set up at the client’s venue to keep the video visually engaging and entertaining, while still accommodating to social distancing guidelines.
Videographers: Rachel Ong and Melvin Mak | Editor: Gwendolyn Koh
Environmental Sustainability B2C Video
Simple but aesthetically pleasing graphics and supporting text are used in this reference to help better educate its audience about the problems at hand, in this case, the amount of water used in each household. It also packages its products as solutions to these problems for its audience.
Watch Brand B2C Video
As Leonardo Da Vinci once said, simplicity is the ultimate sophistication. This B2C Product showcase video chooses to solely focus on the product being featured, creating an air of elegance around the product, which can pique the interest of more customers depending on the type of product you’re featuring.
Sports Clothing B2C Video
The use of a powerful, intense soundtrack and bold, in-your-face visuals injects this B2C video with lots of energy and personality, appealing to the ‘fighting spirit’ within any gym-goer or athlete. Supplemental B-Rolls of athletes training and pushing themselves to their limits while using their products serve to inspire and persuade audiences to buy them.
Editor: Gwendolyn Koh
Live Event Highlights B2C Video
Event Highlight videos are one of our main strengths, and they can also serve as great marketing content for your company or organisation. A well-made Event Highlight video could also get your viewers excited for any upcoming events your organisation might be planning.
In the above reference, our videographer used a gimbal to achieve dynamic motion shots, while capturing audio from the location’s audio mixer to use as voice over for the video. The use of kinetic typography animation and energetic music also brings out the event’s upbeat and light mood.
Videographer: Isaiah | Editor: Gwendolyn Koh
Healthcare Services B2C Video
This Healthcare Services B2C video puts us in the shoes of a first-time hearing-aid buyer. Certain types of healthcare products can appear intimidating or frightening to purchase at first, so creating a consumer-friendly B2C video that walks viewers through every step of the process is critical to educating or reassuring your audience.
Videographer: Vivid Snaps Team | Editor: Gwendolyn Koh
Social Work Sector B2C Video
Similar to a testimonial video, this Corporate Q&A video asks two people who support the organization’s cause, in this case, direct survivors of cancer, to answer some questions that the general public had prior to filming this video, satisfying some of their curiosities.
This can also be a great way to improve communication with your audience, allowing them to feel heard and increasing their trust in your organisation.
Videographer: Vivid Snaps Team | Editor: Gwendolyn Koh
Beauty Industry B2C Video
This B2C Video simulates a real-life tour by superimposing their interactive Virtual Reality (VR) product tour behind their spokesperson, who was filmed directly in front of a green screen.
Find out more about our Green Screen Video Production services!
Videographer: Vivid Snaps Team | Editor: Gwendolyn Koh
Early Childhood Sector B2C Video
This simple Opening Ceremony video has multiple ministers working closely within the Early Childhood sector coming together to finish the completion of the new facility’s emblem, signifying the celebration of the facility’s opening.
Videographer: Vivid Snaps Team | Editor: Gwendolyn Koh
Household Appliance B2C Video
Seeing a product in action is one of the greatest and most successful methods to advertise it. This cooking video shows your audience an enjoyable, easy-to-make home recipe while also highlighting the convenience your product would provide for them.
Cultural Appreciation Sector B2C Video
This Post Event Highlight Video is snappy and energetic, taking viewers through the celebrations and festivities by stitching together highlights from Roving Footage filmed live throughout the event, using fast cuts to add to the energy of the event.
Videographers: Rachel Ong and Melvin Mak | Editor: Gwendolyn Koh
Youth Education Industry B2C Video
Another of our Event Highlight videos, this video combines roving footage shot live during the event with an interview section where attendees speak out about how much they enjoyed the event and what they took away from it.
Videographer: Vivid Snaps Team | Editor: Khalidah
Bowling Alley Tour B2C Video
This dynamic tour video makes use of snappy transitions, fast cuts and an upbeat music track to excite the audience, enticing them to come down and try out the services and facilities available at the bowling alley.
Commercial Real Estate B2C Video
This Commercial Real Estate B2C Video takes us through the end-of-year festivities, thanking its patrons for their support by giving back to them and celebrating the previous year with a video montage highlighting the happy experiences of their customers.
Videographer: Vivid Snaps Team | Editor: Gwendolyn Koh
Food and Beverage B2C Video
This reference for a Cafe Opening Video is cute and uplifting, showcasing their newly opened cafe with a video montage of their staff preparing some of the cafe’s signature products available, as well as the cafe’s merchandise available for sale.
For a collaboration video like the reference featured above, featuring merchandise or branding can be beneficial to attracting your audience to your business or establishment.
Videographer and Editor: Melvin Mak
Vivid Snaps Video Production Team
We hope this article has provided quick insights into B2C Video production. Our team is ready to work with you. Leverage our combined expertise for your media production. Our core expertise is in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation for Your B2C Video Production
Some projects are straightforward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
