Business to Business (B2B) Video Production involves conceptualising, filming, and editing videos catering to businesses trying to market themselves to other businesses. In this article, we will go over various B2B Video Production references we have done in Singapore and discuss their strengths and stylistic choices.
Vivid Media B2B Video Production Team
Our team consists of media professionals with expertise in video production from pre to post. Consisting of videographers, video editors, directors, project coordinators and graphic designers. Our portfolio is focused on corporate clients. And our work ranges from internal communication videos, brand story videos, virtual & hybrid events to corporate photography.
Green Screen Studio for Corporate Filming
Our office houses a small green screen studio, suitable for the filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
B2B Video References by Vivid Media
In this section, we will review some of our previous B2B Video Production references, and discuss their strengths and how they can benefit your company.
Commercial Real Estate B2B Video
This Commercial Real Estate B2B video proudly presents its newly refurbished office by going into extensive detail about its high-tech facilities and features. To feature the scale of the renovation, multiple time-lapses of the renovation were filmed and used as supplementary footage throughout the video.
Check out this article to find out more about Office Opening Videos.
Videographer: Vivid Snaps Team | Editor: Gwendolyn Koh
Engineering Sector B2B Video
This reference uses beautifully shot visuals of the company’s various departments and employees in action, featuring the modern and efficient machinery used to manufacture their products, with the goal of giving its audience a clear understanding of the company’s history and strengths.
In the background, cinematic music plays to further inspire awe in its audience.
Videography: Rachel Ong and Melvin Mak | Editor: Gwendolyn Koh
Information Technology (IT) Sector B2B Video
This B2B video for the IT sector uses minimalistic graphics and stock footage to educate the audience on certain terms that may be unfamiliar to those outside of the IT industry, as well as to better explain the company’s mission and vision.
For industries or companies that provide services that may seem complex at first glance, an approach like this could be suitable to convey to your audience the services you provide and the benefits they bring without confusing your potential clients.
Editor: Gwendolyn Koh
Engineering Awards Nomination B2B Video
A Corporate Awards Nomination ceremony can also be a perfect way to showcase the innovations and accomplishments your company has achieved throughout the years while also giving recognition to the members of your team that made them possible.
We also provide services for the video production and live streaming of your Awards Nomination.
Videographer: Vivid Snaps Team | Editor: Gwendolyn Koh
Energy Sector B2B Video
Making pledges to your cause by your leaders can leave a great impression on your audience. This video promotes its next event on energy conservation by taking phrases and quotes from prior events from the organization’s leaders, showcasing them reflecting on the issues that they are currently facing.
This places trust in your audience as it shows that your leaders are constantly thinking and reflecting on new ideas and solutions, encouraging potential collaboration with your company.
Videographer: Vivid Snaps Team | Editor: Gwendolyn Koh
Biotechnology Sector B2B Video
Testimonial videos can provide successful case studies for potential clients who need more assurance or are on the fence about your company. Giving your audience access to these case studies allows them to evaluate your services for themselves. Furthermore, if your existing clients are well-known or reputable in their field, your audience is more likely to trust their word.
The key to creating an appealing, engaging testimonial video is authenticity. The less scripted your videos appear, the more believable they will be.
Videographer: Vivid Snaps Team | Editor: Khalidah
Commercial Logistics and Supply Chain B2B Video
Useful insights about upcoming trends and providing services to capitalise on these trends can be invaluable to your prospective clients.
Insightful videos can also help establish yourself as a leading force in your market, boosting your credibility and enticing more clients to work with you.
Videographers: Rachel Ong and Melvin Mak | Editor: Khalidah
Insurance Sector B2B Video
This montage sequence for corporate retreat flashes between stock footage of visitors enjoying their time in Hawaii, making use of Kinetic Typography animation and bright, cheery colours to infuse the video with some much-welcome energy, hyping employees up to work hard and be eligible for the retreat.
Editor: Gwendolyn Koh
Environmental Technology B2B Video
One of our fortes at Vivid Snaps, Event Highlights serves as a reel for all the inspiring connections, speakers, and activities that took place while also featuring any collaborations that your company may have had with other organisations.
Event highlight videos can also be a nice keepsake for attendees. They can also pique the interest of those who were unable to attend the event, resulting in more discussion and publicity for your brand or future events.
Towards the end of the video, the company announces its vision and goals for the future, encouraging other companies to come to collaborate with them on future events.
Videographer: Melvin Mak | Editor: Gwendolyn Koh
Calibration Services Recruitment B2B Video
While the previous reference for a Testimonial Video involved clients talking about their experiences with using the services of a business, this Employee Recruitment video consists of an employee sharing her positive experience working within her company.
Employee Testimonials can be effective as they give your audience an insight into the working practices and culture of your company. It can seem more authentic to have your employee speak about your work experience rather than your employer.
Even if you want your video to feel spontaneous, the content should be planned and even scripted ahead of time to ensure a smooth production process with no hiccups.
Editor: Gwendolyn Koh
HR Provider B2B Video
This Fireside Chat Event Highlight video summarizes all of the attendees’ key questions and the hosts’ responses, which provides those that were absent from the event with a good recap of the important issues covered.
Fireside chat events are popular because they allow people to discuss issues and questions in a relaxed setting. The hosts also speak directly to your attendees, making them feel heard and valued.
Editor: Khalidah
Other B2B Video References from Singapore and Abroad
In this section, we will go over several references for B2B Video Production produced in Singapore and abroad, as well as give our thoughts and opinions on them.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Agriculture Industry B2B Video
This particular reference makes a strong first impression on its audience by boldly proclaiming the company’s mission and walking its viewers through its workflow, strengths, and accomplishments.
This video also highlights the efforts of not only the corporation but also the individuals behind the company, demonstrating the great pride they take in their work and contributing to the company’s vision. This can make your company personable and appear more human, which can speak to the hearts of your clients.
Video Credit: Olam International
Household Appliances B2B Video
This corporate video is divided into three sections: Past, Present, and Future. Each of these segments honours the company in its own unique way.
Past – The Company’s History
- Briefly goes over the company’s history and mirrors it to Singapore’s own growth.
- Uses a testimonial from a long-time customer that has been using their products for a long time.
- Showcases awards won consistently over the years, which establishes credibility.
Present – The Company’s Mission
- Features recently released products and the conveniences they can bring consumers.
- Testimonials from staff members pledging the company’s values of professionalism and innovation.
- Another testimonial from a business client affirming his confidence in the company.
Future – The Company’s Vision
- Shows that their staff are constantly being trained and upgraded to improve their services.
- Features the ways that the company gives back to the community through charity events and promises to continue giving back.
- Announces its plan to expand its services across Southeast Asia, with Singapore as its main hub.
Structuring your video by laying out your company’s journey chronologically can be an effective and cohesive way of selling your company.
Video Credit: Daikin Singapore
Financial Sector B2B Video
This reference adds a historical twist to your typical corporate video by transforming it into a mini-documentary that celebrates the company’s history and the trials and tribulations that led it to where it is today.
Alongside celebrating the company’s history, it also celebrates Singapore’s history as a whole, drawing parallels between Singapore’s history and its own. This humanises and makes your company more relatable to its viewers.
Video Credit: KPMG Singapore
Sustainability Industry B2B Video
Like our IT sector B2B Video reference, this video makes use of simplistic yet aesthetically pleasing graphics to help put the company’s accomplishments into perspective.
Choosing graphics as your primary visual in your B2B videos can make them more digestible and aesthetically pleasing, which could lead to an increase in viewer retention.
Video Credit: Sembcorp
Law and Legal Services B2B Video
As we advance further into the 21st century, the rapid advancement of digital technology has led to an increase in demand for cybersecurity and cyberlaw services. The bulk of the footage shot for this video actually mimics real-life, plausible scenarios, like your phone or your computer getting hacked, that viewers could readily resonate with.
Showing your viewers plausible scenarios and problems can act as a natural transition into introducing your services and providing solutions to these problems.
Video Credit: Rajah & Tann Technologies
Real Estate B2B Video Production
This Real Estate B2B Video walks its viewers through the entire office building, showcasing all of its attractive features such as working space, architectural foundations, and location relative to amenities such as transport, F&B, and entertainment facilities.
Video Credit: CapitaLand
Vivid Snaps Video Production Team
We hope this article has provided you with a quick insight into B2B video production. Our team is always ready to work with you. Leverage our combined expertise for your media production. Our core expertise is in the following fields:
- Creative video production
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation for Your B2B Video Production
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
