Recent Wyzowl research shows that people watch more online videos than ever before. The amount of videos being watched has almost doubled since 2018. According to the research, customers continue to use video as an integral part of their journey with brands and are excited to see even more video content in the year ahead.

Branded content video, as the result, should be a vital part of your 2023 marketing plan. This article will provide useful tips to ensure you got the most out of your branded content video production, achieving the campaign’s goals with an optimized budget.