Filming underwater is a rare and exhilarating experience that doesn’t come around every day. Fortunately, our team was granted a unique opportunity to venture beneath the surface during our most recent Audisol shoot. Audisol, a prominent ear care brand, entrusted us with this project, and we were truly appreciative of the chance to immerse ourselves in this creative endeavour.
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The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
The Brief
Audisol sought to produce a video for their marketing campaign, centering on their brand ambassador, Maximillian Ang, national swimmer and multiple medalist at the SEA Games. Our team was entrusted with significant creative freedom for this undertaking, with a few specific guidelines that we needed to incorporate into our concept. One of these directives was to emphasise the inclusivity of Audisol products, catering to individuals of all age groups. The second directive was to infuse the concept with a sense of strength and triumph, effectively illustrating how Audisol products enhance Maximillian’s peak performance in his swimming endeavours.
Our Concept
Since Maximillian is the brand ambassador, we aimed to place his voice at the core of the video. This would take the form of a narration, with Maximillian sharing insights on the demanding nature within the aquatic arena. He would stress the significance of every stroke and heartbeat, underscoring how even the slightest inconveniences could potentially have a detrimental impact on his competitive edge. This narration would effectively underline Maximillian’s unwavering dedication to maintaining peak performance, setting the stage for the introduction of Audisol products.
Given that the video revolves around swimming, it seemed most fitting to incorporate a “younger Maximillian” into the narrative, portraying him using Audisol products. This approach seamlessly addresses the “for all ages” aspect emphasised in the directive. Consequently, we envisioned our video commencing with a young boy in the midst of preparations to dive into a pool. As he plunges into the water, we would seamlessly transition to the present-day Maximillian, thus forming a visually seamless connection between the two, underscoring the idea that Audisol products cater to individuals of all age groups.
The Challenge: Filming at a Swimming Pool
The most significant challenge we anticipated was the underwater filming process at the swimming pool. Filming underwater presents its unique set of difficulties, particularly when we had to handle numerous electrical devices in proximity to bodies of water. To address these challenges, we dedicated extensive hours to researching underwater equipment and conducted brainstorming sessions to formulate the most effective strategies.
We recognised the need for a practical test shoot. This test shoot served a dual purpose: it allowed our videographers to become comfortable with operating cameras underwater and played a pivotal role in identifying and resolving any issues that might surface during the actual shoot.
In addition to these technical challenges, it is essential to align the visual elements with the brand identity so that the video resonates with the essence and values of Audisol. To address these concerns, we worked closely with the client, conducting regular consultations and presenting them with our creative concepts and drafts. With this in mind, we incorporated the brand’s colours into the outfits of our two characters.
Filming and Production of the Video
After the test shoot, our job became significantly more manageable. It allowed us to figure out who was most at ease handling the underwater camera in advance, ensuring we could capture the necessary shots. Besides that, the actual shoot progressed quite seamlessly and without complications.
Our time at the pool was limited because we didn’t have exclusive access for the entire day, so it was a important that the shoot did not run overtime. This achievement can be attributed to the preparation and the prior test shoot we conducted.
The Final Product
Director: Jackson Ho | Producer: Eugene Ng | Director of Photography: Melvin Mak | Camera Operator (Underwater): Dilan See | Grip: Brian Teo, Benjamin Low | Sound: Eugene Ng | Editor: Gwendolyn Koh |
In conclusion, we delivered on the client’s objectives. This video serves as a powerful tool in evoking a range of emotions, resonating with our audience, and compelling them to take action. From the triumphant spirit of our brand ambassador, Maximillian Ang, to the message of inclusivity for all ages, our video has successfully conveyed the essence of Audisol’s commitment to ear care. Through our creative efforts, we’ve witnessed how the video has significantly elevated the brand’s profile and ignited interest in the products.
We firmly believe in the power of storytelling through videos, and are committed to delivering the best possible results in every project regardless of the challenges. We look forward to more exciting projects on the horizon and the opportunity to continue making a positive impact through our creative work!
What Can We Do For You?
We produce video for organisational clients, corporate clients and brands.
When you have a business objective and an idea for a video, we take it from there and develop the concept, storyboard and script. Taking your project from pre-production to the final product and everything in between.
Our core expertise are in the following fields:
- Corporate & creative video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
To explore our past works and whether we are a good fit, get in touch with us.
Get a Video Production Price Quote
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
