Do you remember the last time you paid attention to the safety videos on your flight? Maybe only recently, as airlines are getting more and more creative with their videos – in-flight safety videos these days often double up as a tourism ad or even a tribute to movie characters!
Amusing and engaging videos often perform much better than regular videos as they can compel passengers to pay more attention to important safety instructions that they might otherwise ignore. It is also easier to recall safety information when it comes with a memorable story or catchy tune. Above all, these videos go beyond communicating crucial information – they play a huge role in visual branding. A well-made humorous video can go a long way in establishing playful brand identity.
In this article we’ll explore different kinds of airline videos and observe how they communicate their message to the audience. Feel free to contact us using the form on this page for a discussion – we would love to explore what we can create together!
The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Airline Videos From Around Singapore
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Safety Video & Tourism Ad Video
Singapore Airlines In-flight Safety video is a well-made tourism advertisement. It features people doing airline safety related tasks at different locations in Singapore. From the Singapore Zoo to the waterpark to Gardens by the Bay, the video has a mix of things for different audiences. From young to old, for people seeking nature, wildlife, art, or history. Choosing the right locations for the shoot is essential to disseminate information to a large crowd. The warm tones of the video makes it feel wholesome and almost nostalgic, creating a stronger sense of branding especially among Singaporeans.
Focusing on the Outfit of Singapore Airlines’ Crew
By turning the viewers’ attention to the Sarong Kebaya worn by Singapore Airlines crew, the video illustrates how much effort and thought goes into creating the outfits, and how the beautiful clothes give Singapore Airlines its timeless signature look. Focusing on details such as clothings can help sustain the attention of viewers for a longer time and feel more connected to the Airline. Using slow gliding camera movements doing close-ups of the outfit creates a light graceful feeling to the video, which reflects the elegance of Singapore Airlines.
Fun Literal Airline Commercial Video
This short video shows people literally flying across different locations, with cinematic uplifting music in the background. The video ends with a catchphrase “We look forward to seeing you in the air again.” Watching this video especially towards the end of the restrictions surrounding COVID-19 can be extremely emotional for some, especially travel bugs who have been repressing the itch to fly abroad. Choosing the right words for the right moment in time can touch the audience more intensely.
Airline Video References From Around the World
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Airline Music Video
In the world of entertaining in-flight videos, American Airlines unveiled a captivating video in 2016.
This incredibly choreographed video feels like a music sequence, as the woman’s heels click with the beat of the music. It hooks you in from the start and the usage of interesting backgrounds and props! Shooting it in a studio with people moving the props around quickly and seamlessly is extremely riveting to watch.
At the end of the video, the camera dollies out and we see almost the entire studio, the set-up, the camera and lighting equipment, and some of the crew members waving frantically to the camera. Seeing people involved in making the shoot is like seeing the flight attendants behind the scenes making your flight a memorable experience.
3 Million Lego Bricks Airline Video
Nobody gets into movie culture trends better than Turkish Airlines. One of the most impressive safety videos yet – the short film featuring characters from The Lego Movie explaining safety measures, took 3 years and 3 million lego bricks to make! The short film is so fast paced and entertaining that some critics chime in and question the clarity of the safety messages – but at least it got their attention! The clever and imaginative partnership between Turkish Airlines and Warner Bros definitely ‘widens our world’. Indeed, everything is awesome!
Star Studded Airline Safety Video
Malaysian Airlines’ safety video had no business being this much fun. The 6 minute video draws viewers into the world of Malaysian performing arts, culture, while packing in aviation safety. The punchy musical stars an olympic gymnast, a rock band, Harimau Malaya football club, Miss Universe malaysia 2020, and many others. The catchy tune lingers in your memory, along with the safety precautions for your flight.
Knowing Your Target Audience
Another video by Malaysian Airlines AMAL, the Hajj and Umrah pilgrimage arm of Malaysian Airlines, makes the video personal and appeals to the audience seeking its services. The airline serves specifically Hajj pilgrims and the video is shot documentary style, featuring a woman journeying to perform Umrah.
Going to Hajj or Umrah is a rite of passage for Muslims, a ceremony not to be taken lightly, and the entire journey including the flight travel makes a difference as well. The video features the woman talking about her experience going to The Holy Land, shots of her preparing for the trip, flight travel and services, and finally the pilgrimage process itself. The video also features flight attendants praying with the passengers, which is something especially unique to the airline.
Inclusive Airline Safety Video
Vietnam Airlines came up with a safety video this year unique to their country’s culture and traditions. Viewers are being taken on a journey from the North to South of Vietnam, watching Vietnamese ethnic groups explain flight safety precautions. Passengers can be completely immersed in the world of Vietnam’s culture as we soak in traditional dances and ceremonies.
On top of that, the video includes a small video overlay of a sign language interpreter. Flight videos increasingly include people with disabilities by adding subtitles or sign language to the video. A well made flight video with the vivid images sticking around in your mind getting you excited for your trip to Vietnam!
Epic Airline Safety Video
Air New Zealand are famous for their extremely fun safety videos – from Betty White to flight attendants wearing only body paint, their imagination keeps us entertained on their flights. This epic safety video brings passengers into the world of Lord of the Rings – featuring dwarves, elves, and battle scenes! Aptly named ‘The Most Epic Safety Video Ever Made’, the tribute to Lord of the Rings video also reminds us how enchanting the landscape of New Zealand is. The video combines aviation safety, tourism ad, film tribute altogether!
Getting on with the trends
Last but not least, Delta’s Safety Video features a mash-up of the internet’s most loved memes since the 2000s. Bringing together internet stars like the Keyboard Cat, The Annoying Orange, and the coke and mentos Challenge, the video still manages to squeeze in all of the mandated safety instructions. As we are on our phones all the time and consuming internet culture in huge quantities daily, this video leverages on that and gets the passengers’ attention for 6 minutes.
Conclusion
In conclusion, the world of airline videos has become extremely creative lately. Having to pack in mandatory safety instructions has become a fun challenge to many – how do we deliver these mechanical lines with something completely immersive and engaging? How do we make our airline stand out from the rest who are serving an identical experience?
And that is where we come in. Our video production team is a group of creatives in Singapore specialising in video content creation for organisations. From pre-production to post, we will see through the process with you to achieve effective communication. Whatever video style you are looking for, let’s make that happen. We strive to bring value to our clients by evolving with your needs. We welcome you to get in touch with us and find out how we can work together.
Vivid Snaps Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
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