Consumers today are spoilt with a plethora of choices when it comes to cooking ingredients. Hence, utilising TV commercials can be a powerful strategy to enhance the visibility of your brand and its unique characteristics, allowing it to become more familiar to potential customers. Furthermore, TV commercials can aid in building a strong perception of your brand within the minds of consumers, making it more attractive and reliable, thereby increasing the likelihood that they will pick your product during their next grocery run.
In this blog post, we will delve into the various types of Cooking Oil television commercials produced both locally and internationally, and take inspiration from them. We will examine the different techniques and styles used in these commercials, and explore how they effectively convey their messages and connect with audiences.
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
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The Vivid Snaps Team
Vivid Snaps has extensive experience in creating a wide range of video content, including corporate short films, music videos, corporate documentaries, and branded content. Our team is dedicated to continuously improving our skills and producing high-quality work for our clients. We believe that video should not only be visually appealing but also engage and captivate the audience.
Cooking Oil TVCs in Singapore
Please Note: Some videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Golden Circle Cooking Oil TVC Singapore
This Golden Circle television commercial shows a man who is trying to surprise his wife with a homemade dinner as a way of showing his appreciation. His wife mentions that she is on a diet, to which he reveals that he used Golden Circle as a healthier option. The ad’s straightforward and simple storyline effectively conveys the brand’s message and identity in a clear and concise way. The commercial aims to appeal to the audience who are looking for healthy options and that Golden Circle can be the perfect solution for them. The ad also sends a message of love and care which can be relatable to many audiences.
Oki Premium Cooking Oil TVC Singapore
This Oki Premium Cooking Oil TVC highlights the product’s ability to enhance the flavour of the dishes while also promoting its health benefits such as being cholesterol-free and low in saturated fat. The ad also illustrates the product being employed in various cooking techniques and suitable for a wide range of dishes. This ad aims to promote its key selling points in a simple and no-fuss manner.
Chee Seng Sesame Oil TVC Singapore
The Chee Seng commercial is filled with a wide array of visually stunning shots that showcase the products. The products are likely filmed in a studio, which is a common practice for video production as it allows for precise lighting and control of the background. The shots in the commercial create a sense of charm and sophistication which is further reinforced by the confident and assertive tone of the narrator’s voice. Overall, the commercial aim to create an image of quality, reliability and class that is associated with the brand and its products.
Cooking Oil TVCs around the world.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Naturel Cooking Oil TVC
This lighthearted commercial by Naturel Malaysia features a confident and healthy woman engaging in activities such as yoga, work, and cooking. The woman embodies the brand and product’s concept of natural healthy living, and the ad aims to attract like-minded customers who reciprocate and are looking to lead a healthier life. Through the use of a relatable persona, the commercial manages to establish an emotional connection with the audience, making the brand more appealing and accessible.
Bertolli Cooking Oil TVC
This amusing commercial by Bertolli, an Italian brand, focuses on potatoes as the main character. The ad features a narrator who sensuously describes potatoes, highlighting their “perfectly imperfect structure, bumpy and lumpy” appearance, and emphasizes the vegetable’s versatility in cooking. Potatoes are a staple food for many, but the vegetable is often overlooked and considered dull and unattractive. However, the commercial manages to showcase the appetizing and mouth-watering beauty of potatoes, especially when they are cooked with Bertolli oil. The ad slogan “Elevate the potato, elevate your every meal” emphasizes the idea that Bertolli oil can make a simple ingredient like potatoes into something special, and elevate the overall meal experience.
Filippo Berio Cooking Oil TVC
This commercial by Filippo Berio highlights the journey of the brand’s signature olive oil, starting with the final product being enjoyed by consumers and working backwards to show the various stages of production. The video is mostly shown in reverse and showcases the brand’s commitment to producing high-quality olive oil, and the care and attention that goes into every step of the process, from the sourcing of the olives to its extraction. The commercial also emphasises the brand’s rich history, and its connection to traditional methods of olive oil production. The voiceovers help to reinforce the uncompromising quality and heritage of the brand.
Mazola Cooking Oil TVC
This inventive commercial by Mazola uses the heart as a recurring motif throughout the video, symbolizing the heart-healthy aspect of Mazola’s oil. The ad opens with a woman and her daughter in a supermarket, browsing through the cooking oil aisle. Confronted with a wide variety of options, the woman is unsure of which one to choose. Suddenly, the shelf begins to shake, simulating the beating of a heart. All other brands of cooking oil fall, but Mazola remains standing, emphasizing its reliability and strength as a heart-healthy cooking oil. The commercial aims to communicate that Mazola oil is a healthier alternative to other cooking oils, and that it is specially formulated to promote heart health. Overall, the commercial aims to educate consumers about the benefits of using Mazola oil and communicate the brand’s values of health and reliability.
Conclusion
As seen by the examples above, using high-quality visuals, relatable characters, and storytelling, cooking oil commercials has the capacity to create an emotional connection with the audience and establish trust in the brand.
Vivid Snaps Video Production Team
At Vivid Snaps, we understand the potential of commercials as a powerful tool for engaging, informing, and inspiring audiences. Our team of skilled filmmakers is committed to producing impactful and compelling stories and convey powerful messages. We have the capability and experience to turn your ideas into a dynamic and effective visual experience. With our expertise, we can help you communicate your brand’s story and reach your target audience through the power of video commercials. Let us help you make a lasting impression on your audience.
For a profile of our team, visit About us to learn more.
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