The food delivery industry is a booming market, its growth fueled by the restrictions put in place by the pandemic. We explore how brands are leveraging on Food Delivery Video Production to fuel consumer interests and growth in their operations.
Singapore being one of the most digitally-savvy countries in the world, it’s not surprising that many restaurants have started to use video as a way to market their brand and attract new customers (and riders). Video marketing is effective in generating huge amounts of traffic on social media.
So how can you make your food delivery services stand out with the right video?
Food Delivery Video References in Singapore
Let us take a look at how some companies and restaurants use various types of videos to promote their delivery services.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Television Commercial (TVC) for Food Delivery
KFC’s delivery TVC is simple and straight to the point — a woman’s cooking ‘dumpster fire’ is saved when she sees a KFC advertisement, prompting her to order from the KFC app just in time for family dinner. There is greater focus on production quality as you can tell from the tone of the commercial. The faster cuts and abrupt zooms towards the end of the video (during the delivery process) helps to enforce how quick and easy their service is.
Food Delivery Vlog (Undercover Boss style)
If you’ve seen the popular reality TV series Undercover Boss, then you’ll have some idea how this video goes. In this vlog, Foodpanda’s commercial director (basically one of their bosses) goes undercover as one of their delivery riders before revealing himself at the end. It’s an interesting way to introduce viewers to the behind-the-scenes of the company.
Promotional Video Featuring Brand Ambassador
GrabFood recently made badminton world champion Loh Kean Yew their new brand ambassador. This video introduces the celebrity by having him surprise consumers as a delivery rider.
Using hidden cameras to capture the reactions of unsuspecting ‘victims’ makes for entertaining videos (especially when there’s a celebrity involved).
Pizza Delivery ‘How-to’ Ad (with a Jingle!)
This Pizza Hut ad uses a catchy jingle as part of their brand to educate consumers on the different ways they can make use of their delivery services. The animations make it easy for consumers to follow the quick step-by-step video, while the snappy jingle is a fun way for them to remember it without effort (though they can get quite annoying if you don’t do them right!).
Food Delivery Motion Graphics Video
Video Link: https://www.facebook.com/OddleEats/videos/2825970777727951/
This video by OddleEats uses a combination of simple yet engaging motion graphics and typography cut to the beat of snappy music to market their brand and delivery services. It is purely animation, with zero footage. It’s reminiscent of Apple’s commercials, known for their captivating fast-paced text animations.
Food Delivery Rider Recruitment Ad
Foodpanda’s recruitment ad is an uplifting success story about one of their delivery riders. The way this ad keeps itself really short and sweet helps to hold the viewers’ attention. Short videos (<30 seconds long) work best when you wish to put your content up on social media.
Food Delivery Video References from Around the World
We also searched for video references around the world promoting food delivery, and provide a quick analysis to demonstrate what has worked well for these brands.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Food Delivery Rider Recruitment Ad
This video is another recruitment video by Teleport/airasia, following a day in the life of a rider. Not just any rider, but one of their first. It involves more interviews with not just the rider, but his colleagues as well, giving us a greater insight into what goes on behind the scenes of their delivery services.
By including personal stories in your videos like the ones mentioned above, you’re letting your audience connect with you and your brand on a deeper level.
Funny Commercial for Food Delivery
Here’s another video by GrabFood with a more comedic vibe to it, showcasing the benefits and convenience of using GrabPay instead of cash. Skits are a fun and exaggerated way of highlighting a problem and demonstrating how your brand can resolve that issue. This video does that with the use of fast cuts, jump cuts, and disaster-ending scenarios to up the comedic factor. It ends with an animation, followed by a final scene, to illustrate GrabFood’s solution to the never-ending problem, while also emphasizing how easy and simple it is.
Interview/Behind-the-Scenes Video of Food Delivery
Fast Company interviewed restaurant Ando in this video regarding their food delivery services. Combined with b-rolls of their packing process in the kitchen, the interview talks viewers through the restaurant’s plans to provide customers with the best dining experience upon receiving their food delivery.
Behind-the-scenes videos help consumers to build trust in your brand by giving them a front-row seat to how you deliver your services to them.
Work With Us For Your Video Production
So you’ve seen how these companies create promotional videos to showcase not just their delivery services, but the success of their employees, behind the scenes processes, and just how much their brand stands out from the rest. Now it’s your turn to do it too!
Our team can support you through the video production process, while ensuring that you stick close to your branding. If you would like to find out how you can best plan and execute your video, you can book a consultation with our producers and project coordinators by using the contact us form on the right side of the page, or the button below to get in touch.
