Social Media has become a powerful tool for brands to reach out to and connect with their audiences. If you want to find out how you can build your brand using social media, you have come to the right place.
Importance of Social Media Marketing
Brand awareness is the top priority for marketers in both business-to-business and business-to-consumer fields. Regardless of the nature of your job, social media will only bring you to greater heights.
However, in certain cases, you might notice companies posting regularly, but to no avail. This is likely because they are not fully utilising their social media platforms. There is a difference between posting content, and posting meaningful content.
Using Social Media to Build Your Brand
1) Consistency Across All Platforms
Think about it this way: if you want to enhance brand recognition, you have to be consistent. Of course, this is not to say you should post the exact same content on all platforms.
What we are trying to say is that the graphics, colours, style and even your posting routine should be consistent. This way, when an audience member sees the content you post, they will be able to relate it to your brand.
2) Make Your Logo Seen
A well-designed logo is another way to promote your company. Use your logo as your profile picture on all social media platforms. Make your logo seen in campaigns, giveaways and feature posts!
However, it is also important to not overdo this. Otherwise, your entire profile might end up looking like an advertisement.
3) Keep an Eye on Competitors
Social media is a great way to keep an eye on your competitors. No, we don’t mean this in a negative way. There is nothing wrong with taking a look at their profiles and evaluate what is working, and what is not. This can help you make smarter marketing decisions as well.
Learn from their strategies, but do not copy them completely. Your brand should always aim to be unique.
4) Post Professionally Taken Photos and Videos
If you do not have an in-house production team, you can always hire an external professional photographer/videographer. While there is the option of using stock photos, those tend to be general and used by other companies as well.
To take your brand to the next level, it is advisable to use your own photos. Trust us, the difference this makes is huge.
5) Post Relevant Content
Think of your brand as something you are known for. Subsequently, when uploading, ensure that is reflected in your content. Plus, if you are specialised in a certain topic or trade, people will know to visit your profile to find it.
6) Connect With Your Followers
Your social media platforms are also in place for you to build meaningful connections with your followers. As you engage with them, you learn to understand your audience better, and vice versa.
In other words, try to make your audience feel heard. It makes your company seem a lot more personable.
6 Ways to Build Your Brand Using Social Media
Social Media platforms can be created at no cost. This can mean tough competition, as people are constantly flooded with posts from various creators. However, it is up to you to produce impressionable and relevant content. Keep these 6 tips in mind before you make your next post!
If you have enquiries regarding photography or videography services, feel free to contact our project coordinators, who will be happy to assist you.
