There is so much work that goes into planning a webinar, it only makes sense if you do everything you can to maximise the number of people who attend it.
If you want to stand out from the crowd, here are 6 proven methods to reach your target audience and beyond.
Producing Webinars That Stand Out
Everyone seems to be live streaming, hosting video conferences or webinars nowadays. Does more competition mean it is harder to stand out? Definitely. However, the slew of benefits it can bring to your organisation will undoubtedly be worth it.
By following these 6 tips, you will be well on your way to producing a successful webinar,
1) Partner With an Influencer or Brand
By partnering with a brand or influencer, you are adding value to the experience of your webinar. You will also gain exposure to their audience, which will increase your marketing reach.
We recommend making it easy for your partners to promote your webinar. For example, if you want them to make a social media post about it, provide them with a picture or caption for their post. You could also have an open discussion and ask them for their input on what they think could work.
2) Optimise Your Registration Page
An optimised registration page is a good registration page. Before you start promoting, ensure you create a landing page with the following:
- Detailed information about what you’re going to talk about and what they can learn
- The date and time of the webinar
- The speakers who will be participating
- A form where they can register
- Upon completion, link your audience to a thank you page
A thank you page confirms with your audience that they have successfully saved a spot. You could even include a section whereby they can ask questions before the webinar. By doing so, you are showing them that you care about what they want to learn.
Additionally, ensure that you also send them a confirmation email with the time, date, and link to join the webinar.
3) Make it a Regular Series
A regular webinar series can help you build momentum and maintain your audience’s attention. They’ll start expecting the next episode and will be more likely to register for the entire series.
If you intend to host a series, try to just stick to one hashtag to make things more organised.
4) Exit-intent Popup
An exit-intent pop up may seem intrusive, but it is proven to increase lead generation. It is not recommended to put this on every page of your website. Instead, select a specific page (e.g home page).
An exit-intent typically pops up when someone shifts their mouse outside of the website page. The pop up will cause them to stop for a few seconds and quickly read up about your offer. You are giving them a chance to convert here.
5) Teaser Video
Get creative! Your promotion doesn’t have to just be through words or pictures. You could record a short video to promote your webinar and what you intend to cover.
Pro-tip: If you have multiple presenters, try to get everyone involved.
When you’re done, upload your video to YouTube or directly on your social media account(s).
6) Leverage on Your Employees’ Networks
Employees can actually be one of your greatest assets when it comes to spreading the word for your webinar. They tend to have social networks that coincide with your target audience, so provide your employees with links and social copy so they can easily share!
This method will not incur any extra cost, yet will allow you to reach a wider pool of people.
Engage a Professional To Produce Your Webinar
Keep these 6 promotional methods in mind the next time you intend to host a webinar! Above all, seek to stand out from the crowd and always keep your viewers’ interests in mind.
The whole process of planning and executing a webinar might seem daunting, but you don’t have to do it alone. If you have any webinar, videography or live stream related enquiries, feel free to contact our project coordinators, who will be happy to assist you.
